In the business world,e-newsletters are fast replacing traditional newsletters. Just as traditional newsletters have promotional goals, so too should e-newsletters.And, as with traditional newsletters, you will need to think about and answer some questions before you launch your e-newsletter:
1.Who is your target audience?
2.How frequently will you communicate with them?
3.How popular and how widely read will your e-newsletter/e-zine be?
4.What is your planned budget?
5.What is the perceived value of the e-communication activity?
6.How much will you charge for the e-newsletter/e-zine?
7.How will you charge for the e-newsletter/e-zine?
Tips for Electronic Newsletters:
Make sure you write for scanners.
Use bite-sized chunks as well as bullet points,numbers and list rather than lengthy and complex sentences.
Limit each article to a single concept.
Focus on easy distributions.
Strive for low cost.
Newsworthiness and relevence are crucial.