Using A Blog And Website to Promote and advertise Your Business
Using A Blog And Website to Promote and advertise Your Business Having a subscriber list is not the only thing you need to ensure you have in the world of online marketing.
While we all want a lot of customers, we also need to make sure those customers keep coming back. One of the many ways you can ensure your subscribers are listening and staying engaged is to advertise your website and blog.
Advertise to ensure engagement
Advertise website does more than you think to help sell you or your product. I can’t think of any company that doesn’t have a website and let me tell you why. There are four reasons why you must have a website: To stand out from the competition − To describe and feature your product(s) − To have a blog to share your voice − Entertainment Most people are under the impression that a website is just another means of putting up pictures so people can see your work, but that couldn’t be farther from the truth.
Advertise for entertainment
Almost every company or individual who needs to sell themselves has a personal or company website. Advertise selling shoes to selling your art, websites are what makes you stand out from the crowd.
Advertise competition is a great big world out there and chances are if you have the most brilliant idea of the century, someone else has the same idea. Because of that, getting the word out quick is the most important thing you can do for yourself and your business. Websites offer you a chance to step up to the competition and stand out, which is why it is extremely important to have a website that not only shows your product but also shows who you are.
Your website has to be a mixture of business and commercialization, so to keep things competitive you must make sure you advertise your website. Product Description If you are an author or someone who does any kind of art media, then you must make sure your work is the center of attention.
That being said, let me explain now that there is a difference between being classy and being gaudy when it comes to making your website. While you do want an eye catching website, you do not want a website that looks like a bad flamenco dancer.
Website design is not nearly as difficult as it sounds. There are a number of professional website domains out there which allow you to build an advertise your website yourself by choosing your own layout, background colors, background images and putting in your personal preferences.
One of the most important things to remember when it comes to website building is that “You absolutely must compliment your product with the appropriate website” Let me give you an example. I received the business card of a very talented author whose work I was truly interested in.
The books were very modern takes on ancient ideas, a new age sort of style. The book covers were soft tan and looked as if they were meant to be antiques. I was immediately drawn to the style and art of the book covers.
When I went to check out the artist’s advertise website, however, I was disappointed to see that the website background was ‘done in a very flashy space scene where the stars looked as if they were coming towards you and the background music was a cheesy futuristic sort of thing.
The website did nothing to enhance or promote the books based on looks, it simply flashed out at me drawing in my attention. Because of this, I lost interest in the website. I was still very interested in the books, but I did not check out the website for any updates or read the author’s blogs, I just couldn’t get past the look of it.
More importantly, it’s the copy (the words you use) on your site that will either make or break your site. Having a “Welcome” page or “About Us” page as your main home page will deter visitors from finding out more about your product or service. Instead, you want to capture their attention by having a clear headline outlining the biggest benefit your customer will get out of your product or service.
The Power of A Blog Whether you have a website featuring your product or not, a blog should also be one thing to have. It isn’t enough to just put your products on display and hope for the best, your advertise website is the place you are going to be marketing yourself or product/service.
One of the best ways to promote yourself or product/service is by having a blog. A blog is a special form of communication that allows those who visit your website to see what’s on your mind.
Blogs can be used for many different things, the most common reasons for blogging include: − Personal thoughts − Up to date product information − Future events − Tips and tricks .We offer free tips related to online reputation, talk shows, email marketing, social media and more. The blog helps generate reader engagement and exposes their service towards more people as a result.
The simple model is to give away free information to build trust and authority so as a result, they would want to choose your product or service as a choice. Now, let’s talk about the reasons why people use blogs.
Use Your Blog To Share Personal Thoughts Or Rant On A Subject I remember a time when I could go to the local grocer and they knew me by my first name. I would walk into the shop and hear, “Do you want your usual?” and the answer was almost always a yes.
Not only did my grocer know my name, but he also knew the names of my kids and asked how the family was doing. I would then ask about his wife and kids. In other words, we had personal interactions.
One of the things most companies don’t have a lot of anymore is this type of personal social interaction. People simply become a number to them and selling the product is more important than getting to know their consumer.
What’s even more daunting is that the customer knows nothing about you, the seller. You could stand against everything they believe in and they wouldn’t be any wiser about it. You might think this is a good thing, but I can tell you that if people know where you stand (animal testing, no way!) then they are more likely to purchase your products.
Blogging your thoughts is a great way to let your customer know who you really are and what you stand for. By sharing your feelings and day-to-day life, your customers feel as if they know you as a person and not just a company.
Blogging is just putting a simple thought, perhaps a paragraph long, onto your website. The blog of the author I mentioned above was actually very well done. Not only did she promote her new books, but she also voiced her thoughts and opinions on day-to-day books that she read (always in a positive manner).
I got to know and respect her on many levels because of her blogs. When you rant on a certain subject in your field, it can cause controversy. Controversy gets people talking thus driving more readers to your blog. Use it carefully and sparingly. You don’t want to advertise your rant on every single post.