The internet is an ideal medium for a senior.
On the internet-being a senior is not a factor.
The wrinkles on a senior face and gray hairs are not visible on-line.The internet offers independence,safety,security and anonymity.
Design tips to attract Seniors and Aging Boomers
Make your website easy to use and Senior friendly.
Create fast loading pages
Develop a professional look and feel that inspires trust and rapport with Seniors
Add larger fonts and lots of white space – 12- 14 point type size
Time New Roman and Arial fonts are best
Create easy/intuitive hyperlinks and navigation for the Senior
Add easy to find contact information
Seniors need a super-easy checkout function
Add pictures and videos of real people in your company- a must- a senior and aging boomers link a business to a face.
Avoid novelty images and fancy graphics – text is preferred
Avoid patterned backgrounds-plain colors are best
Present information in a clear,easy to understand for seniors familiar way
Use a guest book format for subscribing to information and updates
Offer an ironclad money back guarantee and/or lifetime warranty
Tout your experience,expertise and credibility with testimonials and professional endorsements
Accentuate high quality workmanship and services
Promote lasting value versus the basic cost
Make it very easy for seniors to return merchandise hassle free
Emphasize service after the sale (very important to a senior)
Add a toll free number for customer orders,service and support
Answer the telephone live instead of using voice mail
Offer written information about your products and services
Publicize community involvement(score very high marks)
Ask for a senior business
Tell them you want to be a personal representative
Always be personable and treat them like respected family members
Use easy to understand,customer-focused words-do not use slang acronyms or business lingo
Create a consumer checklist showing all the pros,cons and cost comparisons of your product,versus that of your competitors. Adding long copy is fine;seniors love to read in great detail
Focus marketing on positive benefits and experiences of aging(e.g time to enjoy grandchildren,freedom to travel and the financial benefits offered by senior discounts)
The senior consumer group dominates the marketplace and will for decades to come.So beat out your competition today by making strong connections and repeat business with the senior market.
Building trust in the senior market.
The next big challenge is to build their trust in your company. Trust is extremely important- a must – for the senior market segment.
To seniors and aging boomers their word is still their bond. Until they feel they can trust you, they will not buy from you at any price.That feeling of trust is more important to seniors than all the nice features your product or service may offer.Without sincerity,your marketing efforts towards this market will be in vain.
Honesty sells not just in this market, but in all market segments.Numerous studies have shown that lack of trust is the number one reason people don’t buy.But there are others.Here are three factors and criteria that this market considers in all buying decisions.
1.Safety- Low risk to a senior and their money
2.Independence- keeps them free in their life choices
3.Security- Maintains peace of mind and lifestyle
These are the meat and potatoes factors that represent the really big picture in a senior daily life.
Contact our team today so as we can help you put together a plan for the senior market.