Authors- Tips to Increase Your Online Presence

Authors- you’ve probably went through a lot of times when you just don’t know what to write on. Maybe you’ve exhausted your common subjects and are looking for something different that will bring in the readers. This will give you hints for a few hot article topics. By applying these easy ideas, you’ll be able to step-up your views, fascinate your audience, and ensure that your material brings in a constant stream of income.

Write on an approaching holiday. General audiences are commonly interested in info concerning to the holidays. If the content is well written by authors and furnishes info that is other than basic knowledge, you should see a good amount of views. These will fizzle out after the holiday has blown over, but will recover momentum, once the holiday approaches, once again.
Research up to date events. If the matter is red-hot in the news, it will be red-hot to likely readers. Attempt to determine your own voice and present your data in a way that’s unique to your audience.

 

Authors write a report about pets. There are a lot of pet devotees around the world that like reading about their furry champions. Pet care is a great place to begin.
Journal about our surroundings. Green is the up to date theme in news these days, and the chances are that it’s here to stay. You are able to write about how persons may “green up” their lives, what fresh alternate fuels are being formulated, or how our environment is bearing upon wildlife. Any subject you decide to write on is likely to take in a powerful amount of readers.
Tell individuals how to save income.

This is among the most red-hot topics around, and it consistently pulls in viewers. The great thing about this subject is that there are perpetual ways to save revenue, so you should not have a problem making your material unique.

 Authors learn your keywords for your  search

Write on your passion. If you are profoundly interested in an issue, there is a great chance that other people are, as well.
Do not forget to make your article original. Do not overexploit info that is vastly available over the Net. Pick out an easy yet unique title that will rank high on search engines, and draw in fresh readers. If you have been on the Net any length of time, then you know that affiliate marketing is an exceedingly lucrative way to bring forth income online. It’s moderately simple, it may be done with little or no ad expenses, and an assortment of niches may be researched. Picking out the correct affiliate products to market is critical to your success. Abiding by these easy steps will assist you in making the most beneficial choices.

Put together a list of affiliate authors products for each one of the niches that are of interest to you.
Assess the commission structure of the affiliate plans on your list. Commissions commonly range from five percent to forty percent for palpable merchandise and up to seventy-five percent for digital merchandise.

Have a look at the vendor’s payment processes. The more reputable companies will pay you either via check or PayPal. A lot more will even pay you through an affiliate network, who will, in turn, compensate you by check or direct deposit to your chosen financial institution on behalf of the vendor.
Have a look at the vendor’s sales page. This is the page that will be looked at by visitors you refer to the parent company. A great sales page will be simple to read and simple to navigate when the buyer is prepared to make a purchase.

Have a look at what the rivalry is marketing. Look up relevant authors keywords in your preferred search engine and check over the sponsored ads. In a lot of cases, these are advertisements are produced by other affiliates. If no one is promoting your chosen affiliate products or something like it, then there might be no demand for them in the current market.

There are a lot of ways to market utilizing the Net. There’s email marketing, PPC, banner advertising, utilizing authors videos, article promotion, doing SEO, blogging, and using social bookmarks, social networking. There’s so much info out there, it may sometimes get overpowering. One way to figure matters out is to ask individuals who have become successful.
Discover a discussion board that specializes in Internet marketing.

These are sites where Internet marketers go to talk about the cutting-edge strategies, to determine what’s working and what isn’t, and to find reviews for the cutting-edge courses and software. Some that you might want to travel to are the Warrior Forum, Digital Point . Digital Point is likewise a good discussion board where individuals tend to be really helpful. It’s organized in a great deal the same way as the Warrior Forum, while it hasn’t been around as long, receiving its start in 2002. It’s even so well regarded in the Internet marketing profession. It likewise has an area where you are able to outsource work that you don’t wish to do yourself, like programming jobs, article authoring or site design.

Authors keywords for your website

IM4Newbies, although much littler than either the Warrior Forum or Digital Point, is a dynamic community with about 70,000 members. It’s a great place to get rolling for those completely fresh to Internet marketing as everything is set up for the fledglings, and they pay special attention to what they call their 101 classes, like Niche Marketing 101, Affiliate Marketing 101 and Net Business Management 101.

It’s likely less daunting to begin here too. As there are fewer threads, there’s less of a data overload than what you may get at the other 2 forums. You must produce your own site or blog, where you are able to put all your marketing techniques. If you want to maintain a site, be prepared to use a few bucks. Instead a quality hosting and a WordPress blog may guide you with the simple development of your page. The latter is truly helpful since you are able to join their site free of charge and you are able to be guided with whatever you desired to do with your page.

It is crucial to have an authors internet site if you have a business. Most internet sites commonly have multiple web pages that display info about the owner, product, service or contact. If you are merely setting out to have an internet presence with your business, it is a great idea to make a business web page. You are able to even begin a business web page free of charge.
Look for a free web site hosting service online that lets you publish content. Some free of charge services that allow you to begin a web page fast is WordPress.com.

Have a look through each of their choices and select the services that you like best. The advantage to these services is they are free of charge to use. Sign on for the service they’re supplying. You need to make a username, a password and supply your e-mail address. After you sign on, you will have to pick out a title for your web site. Normally you are able to only register your site name under a sub domain name as you are hosting under their service. For instance, if you would like to produce a free of charge web page on WordPress.com and wish to title your pizza pie business greatpizzashop.com, your domain name will be greatpizzashop.wordpress.com.

Pick out a template for your particular business type. You are able to pick from a lot of templates from East Valley Marketing.For instance, you are able to select a design and choose from over thirty different templates. You are able to pick out the category themes ranging from instruction to marriages. You will prefer to pick “Business” for templates that have business conceptions.

Produce material about authors topics and place a link to a product or service you are selling up on your freshly made web page.
Push the publish button. Once you have a business template picked out, informational material and a product or service to sell, push the publish button. Individuals online will now be able to have a look at your business web page, which you made free of charge.

When you get all set up, you must learn to enjoy writing since blogging is the chief way to communicate all the good things about your product with the buyers. Moreover, you are able to add an affiliate link in the resource box for your blog. When it’s clicked, your reader will then be automatically redirected to the sales page. If you’ve your own product, then all you require is a simple webpage with an enlightening article about your product.

Authoring a great article that has relevant keywords to your niche included in it might be very confusing to a lot of online authors. On the other hand, if you wish to bring targeted traffic to your material or web pages, you need to include keywords in your material. This will give you a few great ideas on how to author an article that includes keywords to supercharge your article views or site visits.

Authors increasing your sites traffic, you are able to quickly work at 3 kinds of easy methods: social marketing, forum marketing and article marketing. Contact us at contact@eastvalleymarketing.com for more tips for authors and blogging.

 

 

 

 

 

 

 

 

 

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Leads generation guide for your business

Leads often come in the form of e-mail addresses, behind which are true individuals with very true potential to become your clients, subscribers or members. Having a solid list of leads is assurance that you’ll be capable of reaching a ready market and generating revenue from there.workshopweek4-Drawings

The importance of marketing leads

Companies with a product or service to sell spend billions of dollars on ads alone. That’s right – billions. The purpose of spending such a vast amount of cash is mainly to construct buzz about a product, expand the market and finally, bring in better sales.

In small business marketing, the cost of advertising is comparatively small and is paid for by the small business. Your job is to look for a market to promote to that will react to you positively so you may earn an income in return.

This market will come in the form of marketing leads. The quality of these leads, along with the sort and number of positive responses they offer will determine whether or not you’ll succeed in marketing. If you hear somebody say, ‘the money is on the list’, he or she’s actually referring to the list of leads. Without this, you can’t hope to sell, much less earn.

It’s not rocket science, true, but marketing may be tricky nevertheless. It’s a proven business model and a lot of people have had considerable success. But, like all businesses, there are also particular factors upon which your success in building your list of marketing leads rest. Consider these factors cautiously:

As a new marketer, you’ll find that it will take a while before you may construct your marketing leads. All new marketers have gone through this as enjoying the backing of a solid number of followers won’t happen overnight.

To draw in a solid list of marketing leads, you’ll have to become a recognized business entity in the industry. Without a reputation, likely leads will find it hard to trust you or at least do business with you. Faced with a choice between purchasing from a popular marketer versus an unfamiliar one, wouldn’t you rather purchase from the individual you know than from a total stranger?

The same is true with your marketing leads. They’ll need to recognize you as a reliable merchant or affiliate before they agree to purchase, participate or become one of your recruits.

A different key element that affects the number of marketing leads you may obtain is the amount of traffic your site gets. A high web traffic figure is advantageous as it allows you to obtain potentially bigger number of marketing leads.

There are two things that affect how well you may construct your marketing leads. One is the product’s value and the other is how well you yourself understand the product.

Leads magnet and vacuum to your business

The choice of a product is critical. A product that has a proven or at least a potential for good sales will be far easier to promote and generate income from. It will too make it easier for you to construct leads with, as leads will be more willing to respond to it.

A great understanding of what makes the product attractive and valuable enough is likewise key to attracting more leads. Being able to explain why and how a product works on your site or articles, for instance, will help you sell it better, particularly vis-à-vis other products competing for the same market.

One common concern among people is market saturation – that point in time when a particular segment of the market becomes inundated with the same (or at least similar) products and services. So much so that it becomes more and more difficult to sell, much less to convince prospective buyers to consider the product or service you’re attempting to promote.

You may avoid this, however, by centering on generating affiliate marketing leads from specifically targeted segments of the market or niches. Consider selling or promoting products that appeal to a particular group of individuals who have a common yet largely unmet need. Competition for this market is relatively low and with the right sort of techniques, you’ll find that this niche may be especially lucrative.

Newsletters may draw in leads to your business. Individuals tend to purchase from authorities in their field. For example, a business may be more disposed to hire a consultant who authors an e-zine than one that simply advertises online.

If producing e-zines, compile subject matter that helps businesses or consumers with essential issues. For example, as an online designer, you may tell individuals the best place to get complimentary sites.

E-mail people about your gratis newsletter or circulate it in your store. Include data in the newsletter about fresh products or services, along with helpful subject matter.

E-zines remain effective communications instrument for businesses, nonprofits, community groups, neighborhoods, special-interest individuals, political activists and other individuals.

E-zines may help hike up sales, raise cash, establish community, organize movements, supply guidance and, naturally, inform a readership. Whether handed over to your letter box or inbox, an e-zine lacking relevant and good articles isn’t a great e-zine. If you’re utilizing an e-zine, follow the steps below to write effective subject matter.

Leads and your business as an expert for your clients

Comprehend the composition and demographics the e-zine audience and tailor your subject matter accordingly to this constituency’s concerns and needs. Think about word count and whether you’ll have to supply either photos or graphics to go with the piece.

Study other e-zines to get a feel for the tone (for instance, chatty, formal, academic) and utilize this tone in your subject matter.

Pick out a subject matter topic that you know your subscribers will benefit from or be entertained by.

Compile the subject matter from the third-person perspective to help ensure it’s simple for readers to digest.

Put the most crucial, relevant and captivating info at the beginning of the subject matter; less crucial info may be added towards the end. Look to news stories as an example: The information is provided in the descending order of newsworthiness.

Include at least one sidebar, in which key text is visually detached from the main body of the subject matter utilizing a contrasting font or a text-box next to, inside or simply below the subject matter. Popular sidebar material includes lists, resources, facts, how-to directions and quotes.

Proof the subject matter before submitting it.

How are you utilizing visualization? There are a few likelinesses I may dream up. One, applying a skill or process. Two, the chase of a goal. Three, rivalry, like particular sports and business meetings.

If you’re similar to most people, you saw yourself doing it perfectly at once. You succeed big, or you look poised, you acquire a promotion, the hot guys or girls around you faint and fall madly in love. It feels good, strokes your ego, and occasionally step-ups motivation. However for the most part – to put it flat out – it’s a waste of time.

How come? The most crucial consideration is always reality. Mental grooming is an extension of physical grooming. And it’s the same with mental conditioning. You have to put yourself in the position as it will be leads in real life. If it’s a work skill, for instance, envisage your surroundings, tools and workmates precisely as they will be. If you’re taking on sports, envisage the arena or the court as it will be on the day of the game – down to the weather, the viewers, the clothes you’re wearing, and the gear you’re using. Make certain to incorporate all your senses, and to make certain you’re in the scene – not just thinking about it.

Like every novice, reality has hit me hard if I started sparring (“practice” fighting with an opponent). I got crushed by anybody who had more experience, even the less experienced guys. My strategy fell apart, I had no defense, and I was often paralyzed with fright.

This started to change once I merged realism into my mental grooming. It meant carrying forward my weaknesses and errors. I didn’t force that to happen – it came naturally once I made everything as realistic I was able. Even though I was simply sitting on my couch, I felt the canvas under my feet. I smelt the moldy stench of the gym. I felt my shirt holding tight to me, pasty with sweat. I saw the muscles of my sparring mate rippling as his fist came waving at my face. I knew I was getting it correct if my body began stiffening and my heart started beating rapidly – and if my mental opponent beat me up as he did in the real world.

Did that imply I failed? No, it implied I succeeded. From that point on, I could really begin training. Gradually, I began bettering my defense mentally. My fear diminished. I started picturing the correct attacks and countermoves. These advances, because they came in a realistic scenario, started carrying forward to real life.

Now, a decent add-on is to catch the leads feelings affected. Have you ever felt it before in the real world? Let’s suppose you play basketball. In the real world, you may get the ball through the hoop as frequently as you would like, however there have been times if you have. How did you feel then? Majestic, thrilled?

Try to recall that feeling. Seize it. Expand it if you are able to. Now, hold that feeling while you’re rehearsing mentally – it will knock down your leads time. As one Olympic athlete said it, rather than mentally being in the Olympics, he felt it also – he WAS at the Olympics!

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 Market utilizing the internet.

Market utilizing the Net. There’s email marketing, PPC, banner advertising, utilizing videos, article promotion, doing SEO, blogging, and using social bookmarks, social networking and Web 2.0 properties. There’s so much info out there, it may sometimes get overpowering. One way to figure matters out is to ask individuals who have become successful.

 

Discover a discussion board that specializes in your Internet market. These are sites where Internet marketers go to talk about the cutting-edge strategies, to determine what’s working and what isn’t, and to find reviews for the cutting-edge courses and software. Some that you might want to travel to are the Warrior Forum, Digital Point and IM4Newbies .

The Warrior Forum is the oldest of the message boards and has been around since ’96. Many superstars in the industry got their beginning here. It has the threads separated neatly into many different categories, like PPC, ad sense, article promotion, media buys, and so forth, so it’s very simple to discover the market  you’re seeking. The threads are well moderated and individuals here are commonly respectful and helpful to each other.

This is an oddity in a lot of forums, where individuals tend to often be rather crude. So it’s a huge plus that you are able to ask a question at the Warrior Forum without the dread of being called names. While the forum itself is free, there are frequently members offering cheap paid training courses of study called WSOs (Warrior Special Offers), and there’s a lifetime upgrade for $37 as of 2010. This provides you access to a few members-only secret market threads.

Digital Point is likewise a good discussion board where individuals tend to be really helpful. It’s organized in a great deal the same way as the Warrior Forum, while it hasn’t been around as long, receiving its start in 2002. It’s even so well regarded in the Internet marketing profession. It likewise has an area where you are able to outsource work that you don’t wish to do yourself, like video marketing, article authoring or site design.

Market using Google internet tool is very helpful

IM4Newbies, although much littler than either the Warrior Forum or Digital Point, is a dynamic community with about 70,000 members. It’s a great place to get rolling for those completely fresh to the  Internet market as everything is set up for the fledglings, and they pay special attention to what they call their 101 classes, like Niche Marketing 101, Affiliate Marketing 101 and Net Business Management 101. It’s likely less daunting to begin here too. As there are fewer market threads, there’s less of a data overload than what you may get at the other 2 forums.

You must produce your own site or blog, where you are able to put all your marketing techniques. If you want to maintain a site, be prepared to use a few bucks. Instead a quality hosting and a WordPress blog may guide you with the simple development of your page. The latter is truly helpful since you are able to join their site free of charge and you are able to be guided with whatever you desired to do with your page.

It is crucial to have an internet site if you have a business. Most internet sites commonly have multiple web pages that display info about the owner, product, service or contact. If you are merely setting out to have an internet market presence with your business, it is a great idea to make a business web page. You are able to even begin a business web page free of charge.

Look for a free web site hosting service online that lets you publish content. Some free of charge services that allow you to begin a web page fast are Blogger.com, WordPress.com, MovableType.com and Weeby.com. Have a look through each of their choices and select the services that you like best. The advantage to these services is they are free of charge to use.

Market with keywords that is important to your blog.

Sign on for the service they’re supplying. You need to make a username, a password and supply your e-mail address. After you sign on, you will have to pick out a title for your web site. Normally you are able to only register-market your site name under a sub domain name as you are hosting under their service. For instance, if you would like to produce a free of charge web page on WordPress.com and wish to title your pizza pie business greatpizzashop.com, your domain name will be greatpizzashop.wordpress.com.

Pick out a template for your particular business type. You are able to pick from a lot of free templates. For instance, in East Valley Marketing you are able to select a design and choose from over thirty different templates. You are able to pick out the category themes ranging from instruction to marriages. You will prefer to pick “Business” for templates that have business conceptions.

Produce material about your business and place a link to a product or service you are selling up on your freshly made market web page.

Push the publish button. Once you have a business template picked out, informational material and a product or service to sell, push the publish button. Individuals online will now be able to have a look at your business web page, which you made free of charge.

When you get all set up, you must learn to enjoy writing since blogging is the chief way to communicate all the good things about your product with the buyers. Moreover, you are able to add an affiliate link in the resource box for your blog. When it’s clicked, your reader will then be automatically redirected to the sales page. If you’ve your own product, then all you require is a simple market webpage with an enlightening article about your product.Author

Authoring a great article that has relevant keywords to your niche included in it might be very confusing to a lot of online authors. On the other hand, if you wish to bring targeted traffic to your material or web pages, you need to include keywords in your material. This will give you a few great ideas on how to author an article that includes keywords to supercharge your article views or site visits.

I keep reading associated articles that state to utilize the keyword tool supplied by Google; this is a great tip for market web masters and authors. However, how many great keywords do you add to your material per length of article? Perhaps if we center on satisfying our readers with helpful info, the search engine top-ranking will come on its own.

Shoving relevant words in articles is never advocated and it is looked at as “Black Hat” SEO or a spamming article. Attempt the steps here to write a good and helpful article that will be placed well from the words you pick to include in your articles or web pages.

Perform market research on Google trends. Discovering what data is searched for is a great idea when attempting to pick out a great article topic to write about. Monkey around with the Google tools and discover related keywords to include in your market article(s).

Guest posting is a relative new tool that in being used for internet marketing but it is fast gaining credibility and popularity. The novelty of this new style is quite refreshing especially if the material posted in innovative, entertaining, and informative all at the same time.

Basically as with all other tool available on the internet, the end goal is to be able to create enhanced traffic flow to a particular guest site.

Sometime the viewers may start go get bored with the host’s material and with the introduction of guest postings new “life” is breath into the site. This may come in the form of new but related material, comments, or thoughts and ideas for a better value on the sight.

Generally the individual will create material for a guest blog posting which will then be offered to other sites for posting. These sites can be similar, related, or complimenting in nature.

It can also be done as an exchange style. The end desired goal is of course the ideal situation where the post will be shared with other social networks and their members or readers thus creating the added mailing list for the original writer.

This then allows the original writer to get more links which will contribute to the building of new connections, gain new readers who may turn out to be possible customers, and also help to establish the writer.

An established reputation should be underestimated in terms of future possibilities of revenue earned based on being hired to write for others for a fee. It is also beneficial when it comes to drawing and keeping a loyal following to wherever the guest writer posts material.

All these factors will contribute to the enhancement possibilities of ensuring traffic flow to the site and as this is the dominant factor in trying this new tool there is really nothing to lose but a lot to gain.

As in everything tried there has to be the attracting feature of benefits as an incentive. With guest posting there are several benefits that are very attractive indeed.

It brings the individual to a whole new awareness of having to raise their game plan in order to be able to churn out material that is in demand, which brings about another benefit where the guest reach and influence becomes a force to be reckoned with.
With the establishment of the above, yet another benefit becomes evident, and this is the platform that is created whereby based on the writer’s reputation there are possibilities of being engaged by interested parties to produce material solely for them at a fee.

Guest blogging also increases the chance of garnering new and healthier traffic flow to the sites and blogs. Because of the new and interesting material being posted there will be the positive results of a loyal following and perhaps even that said following encouraging others to visit the site to view the material posted.

This of course translates to more traffic to the site.
There are also possible yields from valuable inbound links which can be used to increase the rankings in the search engines. Popularly noted for its effectiveness these ranking are adjusted according to the sites ability to draw traffic. With the use of guest posting this can be easily achieved if the posting are of good quality material and content.
Being able to host a good number of guest postings is also a benefit to the site.

When there are a variety of views and ideas that are being well written the following created by this, can be very huge and definitely benefiting. People generally like to be exposed to a variety of varied material Any internet marketing tool chosen must be used effectively otherwise the benefits it can bring about will not materialize. Thus there is a need to understand and use guest posting to ensure optimum results.

When deciding to write material for the intention of offering the said material to be used as a guest posting piece, one must ensure the writing style and content is not only interesting and captivating but must also be understandable.
It would not be wise to use language that is beyond the understanding of the average reader. Being grammatically correct is also another aspect that needs to be diligently followed.

The same standards should be expected for the articles that are being received or exchanged to be posted on the individual’s site too.
Actively seek sites where the guest posting is encouraged. This is paramount in being able to have a steady amount of guest post accepted.
Keeping the guest postings fairly regular is very important in order to make an impact on the viewer or reader. If the posts are too infrequent then there is the danger of the individual’s work being easily forgotten and thus not attracting the desired traffic which is the aim of the whole exercise in the first place.

Doing a little research to identify current interest drawing topics and using the guest posting tool to get articles posted is also very important. If the topic is irrelevant or obsolete than there would not be much interest in seeking or accepting the individual’s work.

Also ensuring the material is credible and informative would encourage the readers to be more open to the ideas or information divulged. The writer’s reputation would also be effected if the material is found to be incorrect or malicious in any way.

Guest posting is a very good way of driving traffic to one’s sight. Besides this there are also the benefits of getting subscribers and free links. All these contribute to the earnings for the individual hosting or posting the articles for the guest posting tool. Without this traffic there are very little opportunities to create the desired revenue.

Using the guest posting tool the individual is able to encourage visitors to his or her site and this can then turn the visitors into possible subscribers.

Getting as many subscribers as possible will ensure the comment are more and frequent which in turn makes the site more interesting and thus creating the higher revenue earnings.

These subscribers will further help enhance the earnings when they in turn recommend the site to other people, thus the site will be able to gain popularity with the huge traffic drawn. Being able to encourage a following of loyal readers is also very useful in terms of monetary gain.

Another way of creating revenue is through the links formed. These links which are gotten through guest postings are used to improve the rankings on the search engines.

The higher the ranking, the better the exposure for the site. This is generally the goal for driving as much traffic to the site as possible in the first place.

Using the guest posts can also help to breathe new life into an already well established site. This advantage should not be underestimated nor ignored as the monetary benefits can be substantial with the increase of interest in the now revitalized site.

Most people actively look for new and the latest information on any topic or product in the market and by guest posting one has the opportunity to tap into this area.

https://www.blogtalkradio.com/hollischapmanshow/2020/03/13/driving-into-infinity-living-with-my-brothers-spirit-by-paula-lenz
One of the awesome things about guest posts is the cross-promotion acquired by leveraging both bloggers’ social networks.

 

 

 

Copywriting is the use of words and ideas to promote

“Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you.

The ability to turn words into gold is probably the most important aspect of any marketer. If you can do this, it does not matter where you are in the world, you can make money from anywhere, anytime just from your words.

This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue).

Copywriting turns words into gold

Today, modern entrepreneurs are making a killing using copywriting techniques in their businesses. Bear in mind, selling things online is a lot harder than selling things offline because you lack the sincerity of voice and body language.

However, if you know how to tap into the power of copywriting to excite the emotions of your customers, you’ll be laughing your way to the bank.

In the next few chapters, I’m going to reveal to you these secrets.

Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places:

-Website content

-Blog posts

-Landing Pages

-Email Marketing

-Sales Pages

Remember, the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.

Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.

Okay, let’s look at some basics. Bearing in mind that we want our readers to perform our most desired result, we also can’t be too forceful. 

Copywriting for many of your online funnel.

You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman. The latter will cause people to dislike you can treat you as spam.

The next thing you must know is that some rules are pretty illogical. But one thing that makes sense is this, good practices have been tested and proven (split-tested) by top online marketers for years, so rather than trying to re-invent the wheel, follow what works and reap the rewards!

However, I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do – that is the surefire way to success!

Next up, we’ll look into one of the most important components of a good copy – headlines.

The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make an impact on your readers before they move on, so make it count.

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

In this case, the writer used font face “Impact” and red fonts to grab the reader’s attention. The black words in the header are to break the monotony of the headline. It’s also used to exemplify the important points (Free Of Charge).

Here’s an important thing to note: You should never use FULL caps for your headline. Only use it when necessary.

“IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS ON THE TOP OF YOUR WEBPAGE!!!”

It looks like someone screaming at you – Who would like that? Also, full caps looks spammy and nobody nor Google would like that.

Also, headlines has to use eye-catching words which can instantly excite the emotions. Have you ever seen magazines at a newsstand? The headlines usually sound catchy and uses words which excite curiosity and emotions with topics like sex, money and drama.

Ask yourself, what niche are you in? What words can you use to excite emotions and create drama in your niche?

We talked a lot about emotions in the previous chapter. Back in the days, many businesses use something called “Unique Selling Point” or “Unique Selling Propositions” to differentiate themselves from their competitors to rake in more sales.

While that is very important, in the online world, we have something additional called “Emotional Selling Point” – Which is the ability use tap into the emotions of your readers so that you can make them carry out your most desired action.

Here’s an example of an emotional selling point:

“I knew what it was like struggling as a new marketer, learning how to draw traffic to my website. Sometimes, I even had a slice of bread a day because I wasn’t making much money from my online business…”

This classic example relates the hardship faced by the marketer to the person reading the sales copy, who is probably facing the same problems he once faced.

Emotional selling points also deal a lot with powerful emotion stimulating words. For example, in the make money online niche you would use words like: “time and financial freedom, free from the shackles of 9-5, quit the rat face”. These terms are emotional terms related to the niche that people can easily relate to and connect with.

In short, if you wish to use ESPs effectively to market your business, ask yourself these two questions:

1. What niche are you in?

2. What kind of words/stories/situations that people in your niche can identify with?

Once you have determined the answer to these two questions, you can try and brainstorm as many ESPs as possible that you can use in your sales copies or marketing content.

The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out.

Different components of your business would usually require a different sort of desired outcome.

Blog – Comments

Facebook page – Likes

Landing page – opt ins

Emails – Click throughs

Sales pages – Purchases

These are the common types of results you would typically want.

So once you have determined that, your call to action must be worded or shaped to facilitate that kind of action.

For example: For a blog setting, a good call to action would be – “If you liked this post of have any ideas of your own, please comment down below!”

As silly as it may sound to literally tell a reader what to do, split test studies have shown this to be really effective. So the best way to achieve results fast is to model what others have been doing which works and eliminate things that don’t work!

To give another example, if you wish for prospects to make a purchase, you might ask them to “Snap up your copy before it runs out!”

Note that I’ve added a simple scarcity factor (one of the extra marketing nuggets often used) by claiming that it will run out if you don’t act now.

Adding scarcity factors or time sensitivity to your call to actions often result in high conversions, so don’t forget to include it in whatever you do!

Finally, you must bear in mind that the success rate of the call to action is not solely the result of the words of use in the calling, but how you put together different components of your sales copy such as ESPs, handling objections and showing the benefits.

Handling objections is an integral skill good sales copywriting.

Objections

Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards.

Here’s a couple of commonly used techniques for handling objections:

1) Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer, or use video testimonials if even better.

2) FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, for whom is the product right for and price concerns.

3) Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the “Add to cart” button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

4) Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you’ll soon see a soar in your sales!

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting.

Mistake #1 Selling before first demonstrating value

-Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Mistake #2 Wrong text alignment

-As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow. (from left to right)

Also, images should be used sparingly, only if its directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

-Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard selled, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale.3

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you’ll get better and better in no time and make more sales.

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Wrapping Up

The ability to sell from your words and make huge profits is an art. Thankfully, It is also a skill that can be learned and honed.

Your job as a marketer is to diligently practice these methods on a daily basis. The more copy you write, the better you will get and soon you’ll be able to churn our high quality sales copies with ease.

Don’t be discouraged if your sales copy doesn’t not convert well the first time. Keep tweaking your copy and remove out the things that don’t work and replace them with things that do. Split testing is the key to mastering the art of copywriting.

The better you get, the faster you get too. With more spare time at hand, you can focus on other parts of your business to bring in more copywriting  profits to yourself.

All the best!