Video on the  internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.

Learn how to harness one of the most profitable tools streaming on tv. Roku and Amazon Fire TV.

What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product.

Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.

People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.

One of the most useful sites out there is Roku and Amazon Fire TV –  We shall look into the power of  Roku and Amazon Fire TV in the next section.

As mentioned earlier, videos on tv is the world’s largest video sharing platform of the future. Everyone who uploads videos are like a TV channel of their own – You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available.

The popularity of this new platform has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon. 

Roku and Amazon Fire TV allows you to upload videos , and if your videos meet their standards they will offer you a director’s status, 

Wondering What Connected (online) TV is?

Connected TV also known as online TV refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.

Smart TVs, Smart Devices, Mobile & Tablet… Connect to the internet and stream TV!

People simply create an account, login and watch unlimited content on their TVs & Devices.

The age of cable TV is dying fast… And Connected (online) Television is HERE, allowing people like you to build a profitable new-age business that is at the peak of the media evolution timeline.

Here’s how you start marketing your business using  connected TV.

1) Create a video worth of valuable content related to your niche

2) Make sure there’s a call to action at the end of the video

3) Upload your video via Auctorem TV this is our platform.

4) Add a description below each video

5)Be sure to include a link to your website (traffic drawing purposes)

6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.

Videos with higher rank will usually be featured in channel listings and this will further garner you more views.

Simple Tools For Creating a Video

Let’s look into some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.

Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camstasia allows you to record a screen capture, so when you play your slides in real time, you can record every single thing that is happening.

Combo-ed with some cool music, you can make powerful informative videos which your customer base will like.

Camstasia also allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post video production is followed by uploading to East Valley Marketing, all can be done instantly via Camstasia.

Last but not least, you will need to sign up for a East Valley Marketing account before you can start uploading videos.

In short, these tools will help you create simple yet powerful videos for getting traffic and customers, as long as you have good content that your target market would enjoy.

Okay, we’ve talked about Roku and Amazon Fire TV and how you can market your business online using it. Let’s look at some 5 other strategies for using videos to market your business.

1) Share video content on your blog

-You can share video content of interest (doesn’t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic 

2) Sell them as a product

Video products usually convert better than e-books and can be sold at a higher price as a “premium” product because it costs more to create them.

3) Share them on Facebook

If you have a Facebook fan page, you can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create buzz in your Fan Page

4) Use them as a video course

You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits.

Did you know that videos have the ability to double, even triple your usual profits when used correctly? Yep you heard me right.

You can do so by using them as a backend product. You see, after someone buys a product from you (an e-book for example), there is a high chance that they will buy something again if you position your products properly.

A video is the perfect product for an upsell, meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value!

You have to make it such a way that it would be foolish to give up on such an opportunity. Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.

Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site.

Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!

Here’s a cool ninja-trick to get your video SEO-ed and more easily found on the search engines.

It’s got to do with keyword research. First go to the Google Keyword Tool to research highly searched keywords or key phrases with little to no competition. Once you’ve identified a few keywords, using these keywords as the title of your videos (one keyword/phrase will do).

Next, in your video description, the first line should be the direct link to your website. This is so people are more likely to see your link when watching the video and this boosts clickthrough rates.

After a link, add a brief description in a paragraph form, with the first line of the paragraph containing your target keywords and perhaps sprinkle a few more throughout the body description.

End the description with a call to action and your link to your website once again.

This tested and proven technique has helped many marketers gets their videos to the top searches and the first page of Google so don’t hesitate in using it now!

 Videos can be a great way to grow your business fast, when used correctly. But if you commit these common video pitfalls, your business stands more to lose than to gain so becareful. Check out these common mistakes now:

Not leveraging on communities. There are powerful communities on sites like Roku and Amazon Fire TV to share and participate in conversation and subscribe to videos. You should take advantage of this community. You have to get involved in the community and show the other users that you care about them.

Not tapping into other video sharing communities. Roku and Amazon fire TV has 400 million eyes on their platform and growing.If you fail to tap into these communities, you’ll be leaving lots of money on the table.

Not making your videos viral. Viral videos are quirky, interesting videos which make people want to share it with their friends because of it’s funny value.

Caring too much about views. Too often, businesses produce videos and hope to get 1 million views. On today’s social web, success isn’t always counted with stats or measured in view counts. What’s important is meaningful engagements instead.

In summary, a content full video are a great powerful tool for helping you grow your online business in many aspects.

Rome wasn’t built in a day, the same way traffic doesn’t happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.

The best way to build a budding business online is to leverage not just on videos, but on as many marketing methods as well such as article marketing, SEO and paid advertising.

Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers with your Roku and Amazon Fire TV video platform.

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Marketer should be a pioneer in how your online business succeed.

Marketer  being a pioneer can make a huge difference in how successful your business is. Whether yours is a traditional brick and mortar business or a net business being forward-looking can step-up your profit potential in a major way. Be A Pioneer.

 Marketer- you must perpetually study, evaluate, prepare plans of valuation, implement the plans and repeat the process periodically in an effort to find the best cost-efficient and efficient manner to sell your products and services. You must likewise incorporate all of the parts of the “marketer mix” to accomplish the goals. These parts are research, design, branding, packaging, pricing, production, financing, advertising, public relations, promotions, selling, delivery, and customer service.

Marketing is a way companies use to sell a product, idea or service to their consumers. Being forward-looking in marketing can help you set a fresh high bar for your competition. Occasionally your competition will fail to reach these new standards. Finding fresh ways to get the job done or fine-tuning existing ways, can step-up a company’s revenue and make your marketing team more effective.

In today’s global economic system where competition is coming from all over the globe and where companies are fighting to survive due to the global recession, marketing teams all over the world are scratching their heads to come up with fresh or different innovative ways to reach their consumers and try to get a little piece of the day-to-day shrinking pie. American companies have the reputation of being the most forward-looking companies in the world. But with a striking increase of good quality education throughout the world there’s a risk that America will lose its title of being the most forward-looking country in the world.

While many of the world’s world-class consumer brands has acknowledged the signs of the times and is making the changeover away from one-to-one marketer to social marketing with meaning, marketing hypothesis is struggling to catch up and grasp the new truths. To engage buyers in two-way, personalized communications instead of marketing individual products to broad audiences is a no-brainer.

While there are particular business rules that should be abided by, and particular trends that are worth following, many of the “rules” are more general rules of thumb than they are rules carved in stone. But there are a couple of rules that must be followed.

• Client satisfaction is all-important to success. This is utterly true regardless what type of business you have. Unsatisfied clients will spread the word about your business as quickly, if not faster than satisfied clients will. Before you know it your business will be hurting immensely.

• Free sites and e-mail addresses are not professional. Not only do clients find free sites and e-mail addresses to be questionable, but so do other business pros. To be taken earnestly as a business person you need to have a paid domain with a corresponding e-mail address.

• Cognition of your products or services is crucial to success. To be successful in business you must know the products or services you’re marketing. This isn’t to say you must be an authority, though it wouldn’t hurt, but you must have hearty knowledge of what you’re marketing. This correlates to client satisfaction.

Hopefully, some of the following ideas may be helpful to your marketer and your associates right now as you plan your next community or while you’re in the midst of marketing a new campaign presently.

It’s time. Time for what you inquire? Time to begin utilizing video to promote your business as a marketer. Get The Video Software

Producing videos around your business and utilizing social media platforms to market those videos is among the largest growth areas in social media marketing nowadays. Everybody from wedding accessory shops to net marketers are utilizing the mightiness of video to market their business.

Marketer why is video promotion so mighty? Mainly 2 reasons:

1) Individuals like to know who they’re buying from. A video furnishes the chance for the viewer (and hopefully client) to see your face, hear your voice and form trust and like you.

2) Search engines, particularly Google, adores video content and indexes them quickly.

YouTube receives  a higher extent over 100 million views a day. Here are a few ways to put YouTube to work for you and your business.

1) Apply your keywords when uploading a video recording. When you upload a video recording, use keywords in your title, make certain to place your URL first in the description and put in keywords in your description likewise. Tags are as well crucial so make certain to fill out that section as well. A video recording that doesn’t include these items won’t drive the sort of traffic you require.

2) Circulate your video recordings across the net. Utilize additional social media platforms like Twitter and Facebook to make your video recording go viral. Embed your video recording into blog posts, and your website.

3) Remember to include branding in your video recording. Add your logo, site address and clear-cut colors to your video.

4) Produce a series of video recordings. A mighty way to absorb viewers is to produce a series of videos on a particular topic or topics. Produce a series of video recordings answering the top questions you get about your product or service. A different idea would be to produce a series of videos showcasing your products and the advantages viewers get by using them.

Video marketing is here to stay and the earlier you put it to use for you, the quicker you and your business will benefit from it. Begin simple, utilize a script and keep it short and soon you’ll be harvesting the advantages on video marketing yourself .

Facebook is both the biggest social media site and among the biggest and most visited sites on the net. But things are changing at Facebook(Metaverse)

With more than 350 million individuals taking part in Facebook, businesses worldwide are producing extensive techniques to enlist consumers through social media.

If major brand names like Coke, Harley-Davidson, Six Flags, Target, Apple and Pizza Hut are utilizing Facebook to get hold of their target markets, Facebook should by all odds be a part of your social media campaigns.

To utilize Facebook effectively for your business, here are a few techniques and tips to consider following through with.

1. Produce a devotee or fan Page. Fan Pages are a extremely efficient way to interact with your target market, get feedback, market fresh products or services, reply to questions and build up a truehearted following.

2. Utilize Facebook’s custom html characteristic to establish your list, put up free report downloads, produce custom feeds, survey your fans and a lot of additional stuff.

3. Make the best of Facebook’s many application programs to declare oneself special content to your audience. You are able to produce custom landing pages, contribute audio and video as well as transcripts from events.

4. Market an event. Facebook offers up the power to market your event to your Facebook Fan Page members as well as all of your “friends.” All you have to do is produce an event page and then e-mail your fans and friends an invitation. Facebook will as well keep track of who you invited, who’s going to go and who isn’t.

5. Declare sales, exceptional promotions and put up coupons. Facebook fan page members and friends respond well to finding special packagings via Facebook.

6. Obtain feedback. A lot of of the major brands use their Facebook fan page to obtain feedback from fans about what forms of products and services they would like to obtain or buy. This is a marvellous way to give your target market precisely what they require.

As you are able to see, Facebook provides businesses first-class opportunities for a marketer products and services and constructing a strong community. If you’re new to Facebook, originate a scheme for how you want to reach your target market and how you’re going to achieve this. Facebook is bountiful and mighty but don’t get inundated. Pick where you want to beginning and add more features to your page or profile as you establish your community.

Marketer and Twitter as a marketing tool for your niche.

Twitter is among the most popular social media sites being utilized today by persons and businesses. Often referred to as “micro-blogging” Twitter provides a program for you to interact with your target market, network and produce relationships that can boost your business. Here are a few ways that you are able to utilize Twitter effectively as a marketer.

1. Place your best foot forward. Make a twitter profile that presents you and your business well. Include your photo, links to your site and a strong bio in your profile. Also, think about creating a custom Twitter backdrop. Twitter backdrops can be received inexpensively and are a fantastic way to compliment your branding attempts as a marketer.

2. Strategically construct your following. There are 1000000s of individuals on Twitter and when you first get involved, the lean is to follow and follow back everybody. However, doing so will reduce your efforts and fail to accomplish the results you desire. For example, if you make and sell organic baby food you may be enticed to follow every new Mom on Twitter. If you do so, you’ll acquire a big list of followers quickly. But not everybody is concerned with organic baby food. Your efforts would be better spent pointing to Mom’s who tweet about organic foods, organic baby dressing and green living. For better results, center your efforts networking with individuals who are interested in your product or working in your niche.

3. Treat your Twitter following as you do your newsletter following. Through assorted metrics, social media experts have shown that Twitter followers are as amenable (and sometimes more) as your newsletter list. Having a sale? Tweet about it! Provide your twitter followers a particular coupon or incentive. Have a huge announcement about your business? Share it with your Twitter following. Not only are your followers concerned, but they’ll retweet (RT) it and introduce you to possible new purchasers and possible JV partners.

4. Market your event. Twitter is a fantastic way to tell your following about an approaching event that you’re hosting. Whether it’s a virtual event or a live event, Twitter is a fantastic way to spread the word. You are able to also apply Twitter to share info and products you gather at events you attend. There are a lot of mobile applications that you are able to buy or get free of charge that makes Tweeting “on the go” very easy.

Blogging is all of a sudden at the eye of the media storm. Mainstream sources like Business Week and The Times are covering blogging as though it were bran-new. All the same blogs are nearly old news. But did you know that the White House recognizes bloggers as press? a marketer must look on the far side of the hype to determine how blogs may influence their products and how to effectively add them to the promotion mix.

A marketer blog produce more opportunities, and a lot of challenges. As with any communication theory technique, consider what you hope to accomplish from consumer participation. Don’t snub blogs till something combusts! Utilize them as another way to listen to and involve clients. Individuals discuss you in the blogosphere; utilize the chance to mold the conversation…

You need to realize what the time to come in marketing holds and why traditional advertising is dead in a net world ruled by virtual communities.

There are some simple truths that are key to all marketing in time to come:

• Establishing a more beneficial Earth is the big value, the key to selling in time to come
• Satisfy persons – basis of most ad campaigns
• Defend the family – your inner circle of special individuals
• Fortify community – your neighbourhood, city, and nation
• Nourish the World – life on earth, environment, your own world

Marketer touch base with all the passions individuals have and they’ll follow you to the ends of the globe to support your business. They’ll circulate goodwill; work hard for you – purchase your products, your services with pride. You’ll draw in the best individuals, form highly motivated teams, and sell the strongest brands with biggest purpose and highest values, predicting all a better future for your marketer business.

 

 

 

 

 

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Video marketing is the best way to go viral.

Video marketing has been proven time and time again to be one of the most useful tools in being able to successfully achieve the presence the product or service needs in order to be unmistakably recognizable.

Video marketing bring life to any marketing campaign as it has the ability to transform static and unattractive conventional advertising styles into action orientated presentations. In the fast moving and ever evolving world of today, people are looking for newer ways to capture in the attention of the market share of customers and likewise customers want to be wooed with exciting presentations that tickle their minds.

Video marketing also has the unique element of being able to connect with the target audience both visually and mentally, taking the audience to a whole different level of advertising. This then translates into successful sales figures which are what advertising is all about. It also motivates and put the target audience in touch with what is foremost and important to them.

Scientific research has also shown significant increase in value of anything when it is visually exposed to the target audience. This in a certain way is instantly taken to a whole other level which indirectly creates the perception of value on the products for the viewers.

Video marketing speaks to an individual the way no other form of advertising has managed to. Video marketing is able to create the perceived want and need in the individual for something they may not even know about or pay attention to until being exposed to this type of marketing approach.

Every business strategist needs to be aware of the most current, viable and successful way of garnering and maintaining optimum business success. Understanding that marketing has shifted form a one-way broadcast to a multi-point conversation is a good start. Today a huge amount of consumers use online searches when looking to research products of services.

Video marketing is now becoming increasing popular as a tool to reach out to a wider target audience than before. People seek out these forms of marketing and advertising tool to help them find answers to their questions, show them how to do something or when they would like to read about reviews on a certain product, service or business.

Video marketing is now becoming increasing popular.

Therefore considering the use of video marketing for online or offline businesses will introduce the most powerful way of reaching the target audience by way of information provided, education of the product use and benefits, building a community of users and many more. Currently more and more people are making purchasing decision based on the video marketing tool they have come in contact with.

Several search engines have noted an increased interest in potential customers seeking the information on services or product through online facilities, one of which is video marketing.

There is documented proof that about 92% of all purchases are made based on being able to source the relevant information and make a decision based on the exposure from video marketing.

Therefore it could be said that marketing online is no longer an option but a very real and important requirement. This then makes it even more evident that video marketing is the best option to choose from in order to ensure optimum exposure on the business.

Because most of the information available through this style of advertising is open to comments, negative or otherwise the added element of trust and integrity is vigorously pursued.

Video sharing has become a very popular form of distributing information today. in this scenario free video sharing sites like YouTube, Twitter or Yell can connect the information and disseminate it to a wider audience base.

What Are The Best Sites

Below are some of the more popular video sharing sites available;

• Video sharing on Bolt – geared more towards the younger set, this site offers tools for uploading and sharing videos, photos and games. Generally it is a fairly straightforward free video sharing site which encourages the exchange of information.

However this site does not allow any obscene, harmful, illegal, copyrighted, and other negative elements to be listed or posted. There is also no stalking, impersonation or spamming allowed at this site.

• Video sharing on Drop Shots – this is a family friendly site that mainly focuses on allowing its users to easily upload and share videos and photos of family and friends.

Touted to be the number one private video sharing service currently on the internet it is fast growing and relevant. The positive elements that are created by the time saving facility and the amazing speeds of the uploads and use provides indeed a beneficial for those always on the go.

There are also free and premium accounts available. The large high quality images and private and secure storage feature is also another plus for this site.

• Video sharing on Clip Shack – is a site where assortments of tools are offered for tagging and sharing videos that have been uploaded. It also consists of user generated content and has a social networking and digital marketing tool tagged to it.

Recently Clip Shack has added another feature to the collection and this one integrates Google Maps for the convenience of its users. This enables the user to track the content and search by location.

Video sharing  sites and video hosting platform.

Making unfounded assumptions is often the serious mistake most people make when sizing up a potential customer. The same can be said when targeting a certain perceived set of audience. The saying that looks can be deceiving has never rung more true.

Perhaps one good starting point would be to look into the psychographic trends that are currently dominating the desired target audience.

Understanding that is not all about the demographics, such as age, income, gender, race and others will allow for a better view on the how to reach the intended target audience. This then allow for a better marketing effort to be launched in order to reach the desired target audience.

Making the mistake of depending on the merit of the product or service to speak for itself could cause detrimental effects in the business arena. A better option would be to focus on groups that can identify and be interested in the product creating the element of appeal.

Conducting a preliminary market research exercise on competing businesses and stores would help identify particular products and the consumer’s reaction and purchasing percentage to the said item.

This will also bring to light the effectiveness of the media of advertising used. This could also include a team assigned to create market awareness and in doing so can categorically identify the right target audience.

Conducting online surveys is also another way to assess the probability of the choice made on the perceived right target audience. However it should be noted that very few people are willing to take and complete online surveys if there is little or no incentives tagged to the completion of the survey.

Assessing the market situation as a whole and how the product or service would impact it is also another indirect way of establishing the basis for the right target audience choice.

There are all kinds of advertising tools available today but the most effective one is the one where the particular topic, service, or product has become the talking point in everyone’s communications and discussions. There is nothing that can compare with this kind of publicity good or bad.

n order for viral videos to have any impact the end results of posting the video should being able to make it the hottest topic in town. The videos must be able to capture the attention of as many people as possible without any other added need for further advertising.

Below are a few examples of the kinds of viral videos that have managed to make the cut.

• The New Dork – Entrepreneur State of Mind is listed in the number one slot. Catchy and music based with the accompaniment of an individual rapping’s style of communication, it is not only hip but also relevant to the current viewing masses taste.

• 2010 Kia Soul Hamster Commercial I Black Sheep KIA Hamsters video. This video is for private viewing but even then this element has not had any negative impact on its popularity. Being slotted as one of the top ten viral videos that people talk about proves this point.

• Another really fantastic viral video was the one done for IKEA and by IKEA titled Herding Cats. This wonderful video portrays the creativity and out of the box thinking of its designers.

Catching very natural and uninhibited film of the cats roaming within the store was ingenious, especially when there were shot that could be eventually used as perfect advertising tools for their products. Even the cats know what’s best – so to speak.

When the idea behind any launch is to reach as many people as possible the social media tools can be a very inexpensive and cost effective way to build up the desired amount of interest needed to make it a resounding success with video.

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