Video on the internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.
Learn how to harness one of the most profitable tools streaming on tv. Roku and Amazon Fire TV.
What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product.
Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.
People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.
One of the most useful sites out there is Roku and Amazon Fire TV – We shall look into the power of Roku and Amazon Fire TV in the next section.
As mentioned earlier, videos on tv is the world’s largest video sharing platform of the future. Everyone who uploads videos are like a TV channel of their own – You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available.
The popularity of this new platform has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon.
Roku and Amazon Fire TV allows you to upload videos , and if your videos meet their standards they will offer you a director’s status,
Wondering What Connected (online) TV is?
Connected TV also known as online TV refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.
Smart TVs, Smart Devices, Mobile & Tablet… Connect to the internet and stream TV!
People simply create an account, login and watch unlimited content on their TVs & Devices.
The age of cable TV is dying fast… And Connected (online) Television is HERE, allowing people like you to build a profitable new-age business that is at the peak of the media evolution timeline.
Here’s how you start marketing your business using connected TV.
1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video via Auctorem TV this is our platform.
4) Add a description below each video
5)Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.
Videos with higher rank will usually be featured in channel listings and this will further garner you more views.
Simple Tools For Creating a Video
Let’s look into some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.
Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camstasia allows you to record a screen capture, so when you play your slides in real time, you can record every single thing that is happening.
Combo-ed with some cool music, you can make powerful informative videos which your customer base will like.
Camstasia also allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post video production is followed by uploading to East Valley Marketing, all can be done instantly via Camstasia.
Last but not least, you will need to sign up for a East Valley Marketing account before you can start uploading videos.
In short, these tools will help you create simple yet powerful videos for getting traffic and customers, as long as you have good content that your target market would enjoy.
Okay, we’ve talked about Roku and Amazon Fire TV and how you can market your business online using it. Let’s look at some 5 other strategies for using videos to market your business.
1) Share video content on your blog
-You can share video content of interest (doesn’t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic
2) Sell them as a product
Video products usually convert better than e-books and can be sold at a higher price as a “premium” product because it costs more to create them.
3) Share them on Facebook
If you have a Facebook fan page, you can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create buzz in your Fan Page
4) Use them as a video course
You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits.
Did you know that videos have the ability to double, even triple your usual profits when used correctly? Yep you heard me right.
You can do so by using them as a backend product. You see, after someone buys a product from you (an e-book for example), there is a high chance that they will buy something again if you position your products properly.
A video is the perfect product for an upsell, meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value!
You have to make it such a way that it would be foolish to give up on such an opportunity. Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.
Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site.
Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!
Here’s a cool ninja-trick to get your video SEO-ed and more easily found on the search engines.
It’s got to do with keyword research. First go to the Google Keyword Tool to research highly searched keywords or key phrases with little to no competition. Once you’ve identified a few keywords, using these keywords as the title of your videos (one keyword/phrase will do).
Next, in your video description, the first line should be the direct link to your website. This is so people are more likely to see your link when watching the video and this boosts clickthrough rates.
After a link, add a brief description in a paragraph form, with the first line of the paragraph containing your target keywords and perhaps sprinkle a few more throughout the body description.
End the description with a call to action and your link to your website once again.
This tested and proven technique has helped many marketers gets their videos to the top searches and the first page of Google so don’t hesitate in using it now!
Videos can be a great way to grow your business fast, when used correctly. But if you commit these common video pitfalls, your business stands more to lose than to gain so becareful. Check out these common mistakes now:
Not leveraging on communities. There are powerful communities on sites like Roku and Amazon Fire TV to share and participate in conversation and subscribe to videos. You should take advantage of this community. You have to get involved in the community and show the other users that you care about them.
Not tapping into other video sharing communities. Roku and Amazon fire TV has 400 million eyes on their platform and growing.If you fail to tap into these communities, you’ll be leaving lots of money on the table.
Not making your videos viral. Viral videos are quirky, interesting videos which make people want to share it with their friends because of it’s funny value.
Caring too much about views. Too often, businesses produce videos and hope to get 1 million views. On today’s social web, success isn’t always counted with stats or measured in view counts. What’s important is meaningful engagements instead.
In summary, a content full video are a great powerful tool for helping you grow your online business in many aspects.
Rome wasn’t built in a day, the same way traffic doesn’t happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.
The best way to build a budding business online is to leverage not just on videos, but on as many marketing methods as well such as article marketing, SEO and paid advertising.
Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers with your Roku and Amazon Fire TV video platform.