Branding your potential customers to buy

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http://www.blogtalkradio.com/hollischapmanshow/2018/06/01/who-else-wants-to-get-premium-marketing-advice.mp3Podcast: Play in new window | Download | EmbedSubscribe: Android | RSSBranding your potential customers to buy. Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product … Continue reading

How to create a Marketing Brand

How to create a marketing brand you have to be unique and unduplicatable to create a marketing brand unique to me.

Here is how to do what i do.

Make your guarantee conditional upon specfic performance by the other person.Mine is simple.”Do what i guide you to do and document to me that you have done so.” That’s all you need to protect yourself from scoundrels.

Action 4. Do Exhaustive Research.

Spare no expense.Make yourself the very best on earth at what you do. Do more than is required. Do more than is expected. Do more that anyone in their right mind would do.Be the very  best at what you do.This will help your .This will help your marketing brand.

Action 5. Stimulate Referrals.

Reward your clients or customers who refer you to folks who invest in what you offer.Give appropriate gifts,depending on size of the ticket and reward referrals generously.The idea is to get your marketing brand out to the public.

Action 6.Treat people right.

Be there for them long after the sale. Care about each client. You’ve heard this before:”People don’t care about how much you know until they know how much you care!” Let the Golden Rule govern your attitudes,your thoughts,your words,and your actions.

Action 7.Don’t Sell- Market

What’s the difference? Selling is persuading someone to buy your wares.marketing is creating conditions under which the buyer is attracted to your offer and decides on their own to invest in what you offer.How do you do that? Public relations.Advertising.Word -of mouth.

Do what you do so well that people can’t resist coming back for more and telling their friends to do the same.

While i developed questionnaries for other companies, i found myself focusing on my own business.Here are some questions I ask myself,and you sould ask yourself:

How professional does my advertising look?

Is my marketing unique and does it focus on my branded image?

How long does it take to responed to emails?

Do I return emails promptly?

Do I have value based pricing?

Do I treat my customers like royalty?

Do my customers provide me with repeat and referral business?

7 Unique Marketing Principles

1.Pay Attention to your Principles.

If no one notices you and your principles,processes,and experiences, and  there’s no way to promote whatever vehicle you used to express them.

2.Branding your Principles

Create a nice Logo and great catch phase and put them on T-shirts,Mugs,Notpads,a refrigerator magnet,and book bags,sponsor a youth sports team,you should also sale your items.

3.Communication your  Principles

Traveling the two-way street of communication is what selling ideas is all about. The Unique Marketing Principle is your interactive Logo and design that fairly makes you want to communicate with whomever is wearing or carrying an item with your logo or unique slogan on it.Again, it sets up a buzz and starts everyone talking about your  company.That company with style.

4.Distinctive Principles.

Be yourself no matter what other people say. A creative and distinctive approach,product,or idea is worth millions. Take the time to think through your approach.Keep in mind that your thoughts control your life. Don’t  run with the herd. Instead,lift your sights and soar.Dare to be distinctive.

5.Energy

Whatever you do,think of energy. Energy is spirit/vibration. When i thought about what I wanted to do with my products, I thought about the following facets of energy:thoughts,words,color,sound,physical image,and,above all, psychological strengh and courage to do whatever it takes to implement the plan.

6.Head Turner

This is the WOW factor of whatever you do. When you walk past something and go back to take a look and say,”WOW!” Or you point to something different and distinctive and say :WOW! What a great idea!” Or “WOW! look at her!” or “WOW,I wish I’d done that!” This is an exponential leap beyond just getting attention. Knock em out with your uniqueness and willingness to be different. Turn heads!

7.Innovate Principles

Innovation is a powerful concept.It means to introduce something new or introduce change. Individuals resist change. However, until they do change spiritually,mentally,emotionally and physiacally.Neither can ideas.Marketing and promotion are in the province of change and getting someone out there to buy whatever it is you’re selling.Breaking down the customer’s resistance to your ideas,processes,and experiences is a large part of business success. In fact,it is the most important aspect of marketing and promotion.

Innovation forces you to think for yourself and to stop value judging.Then it provides the impetus to brainstrom and mind map diverse ways of thinking,new windows of perception,discover hidden talents,new ways of saying old things,new networks and contacts,and ways to integrate all aspects of your life,Most importantly,it reinvents not only your ideas,processes,and experiences,but your principles.

Top 10 social media questions marketers want answered

1.What are the best tactics to use?

Which social media method has been the most successful overall and how have you used that method?

2.How do I measure the effectiveness of social media?

What is the return on investment? how do i asses return on investment and measure the impact on brand valuation?

3.Where do i start?

Is there a system or a plan that can be reproduced?such as,”start here,go here,then here and then here….”

4.How do i manage the social balance?

How do I respect the medium and maintain proper etiquette for each social media outfit?

5.What are the best sites and tools out there?

Which social media sites should I concentrate my efforts on?

What are the top three most effective and easiest to implement social media tools?

6.How do I make the most of my available time?

How do I keep up without getting consumed?

7. How do i find and focus my efforts on my target audience?

How do I reach my “target” customer/business partners and drive traffic to my site or blog.

8.How do I convert my social media marketing efforts into tangible results?

How do I convert lookers to prospects?

How do we create cash flow?

9.How do I cohesively tie different social media efforts together?

Are there any APPS that will let me use several social media tools at once for my marketing campaigns?

10.Does social media marketing work,and if so,how effective is it?

Does it really work,or is it just a great ideas that doesn’t return real value?

Bonus questions:

How do I get others to see the value and get involved?

What does the future look like?

How do I manage the complexity?

How do I attract traffic to my efforts?

Is it cost-effective?