Branding formula for authors-Learn how to brand yourself as an expert in any niche

Branding formula for authors-Learn how to brand yourself as an expert in any niche

Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product by the fact that the said product is uniquely different and better than its competitors.

In the current “market place” where there are so many products to choose from, it can get quite competitive, thus attracting the customer to stay loyal or consider and alternative product is very important. Learn How To Brand Yourself As An Expert In Any Niche And Profit Big Time.

Getting the message across to the customer clearly and quickly is the first point to ensure, if the said product is to succeed in the competitive market arena. Good branding styles will attract the customer base needed to ensure high sales targets achieved.

Good branding styles also helps to confirm the credibility of the product advertised. If the product has a few competitors, as most products do, there is a need to ensure the customer is very aware of the benefits in making a particular choice. This is where the branding element comes in.

Being able to connect with a potential customer on a more personal level of emotional level is definitely an advantage. Therefore good branding styles needs to focus on making the sales pitch based on these sentiments.

As most products are displayed together, the product that has the most branding promotions will probably make a better impact on the potential customer. When the branding message is firmly imprinted in the mind of the potential customer, this element will help to ensure the customer stays motivated to pick that particular product.

Ensuring the loyalty of a customer stays consistent, is another reason to ensure branding is part of the promotional style of a product. With constant changes and new products being available, keeping the customer focus and loyal is an uphill battle. The branding style must be competitive and effective.

Branding and advertising with vis very effective tool

Basically this entails being as knowledgeable as possible, on a particular product or service. This element is very important especially in the product branding arena.

If a product or service is not well researched then the advertising campaign which includes effective branding styles will end up being inadequate and ineffective. Worse still if the information used in the branding is incorrect or misleading, the negative repercussion can be phenomenally damaging.

It would be wise to use the following steps as a guide to thoroughly researching a product to ensure accurate and effective branding styles.

Market observation and the eventual preparation of a complete portfolio on the product or service must be compiled. The observations conducted to understand the needs and reasons the potential customer chooses and uses a particular product is important to ensure this information is used to the maximum advantage in the branding exercise.

Having a hypothesis exercise conducted is another important feature required when doing research. This hypothesis exercise will ensure the relevant information is market tested both from the credibility and results achieved by the use of the product.

The effort made to conduct the hypothesis exercise is to ensure without any room for doubt that the information used in the branding of the product is solidly grounded.

Gathering the relevant data to help understand the product and its hopeful impact on the consumer world is important to ensuring the success of its salability. Armed with this information the branding team will be able to focus on certain aspects of a product and use it to the optimum advantage to gain customer loyalty and satisfaction.In conducting a complete research exercise the assigned team would also look into the competitors’ success to understand the conditions tagged to its success. Only then will the research team be able to counter the competitors’ success with their own styles.

Promoting services or products or one’s self is pretty much the same thing. The only difference is in the style and type of promotion used. In order to be able to separate one’s self from the rest and stand out favorably there are certain ideas or tip that can be followed.

It is not something to be taken lightly if individual want to get ahead in their careers or life in general. Relying on the merits of self promotion in order to distinguish one’s self from the rest is sometimes the only thing that stands between failure and success.

Here are some of the tips to follow:

  • The ability to identify and add value to portray one’s self as an advantageous choice over others is important. This form of branding will ensure the potential client stays interested enough to enquire of the added value mentioned.

  • Branding as in any field and media also will follow guide lines to ensure success

  • Making a presentation form the added value angle with total confidence is another attractive feature to practice. The confidence shown will not only act as a plus point but will also impress the potential client. However coming on too strong could have the exact opposite negative results, as the confidence element maybe misconstrued as arrogance.

  • Being able to “read” a situation or people and adjust the approach line accordingly is also advised. One sales pitch does not work for all circumstances. In being intuitive one is able to change game plans easily, quickly, and easily.

  • Target the right people. Don’t waste people’s time with irrelevant information if the matter does not concern them. Doing this is unnecessary and also shows the ill informed state of the individual.

  • Keep things short and simple, yet impactful. Being long winded with purposeful use of technically termed language can be very boring and annoying if it is not suitable conversation material for the listener.

  • Everyone and everything has some form of competitiveness tagged to it. In today’s ever changing and fast moving world everyone is trying their best to get ahead using as many ways and means as possible. For some using the media is one option worth exploring.

  • In order to be recognized as an individual with outstanding or unusual or better that average qualities to present or promote, the first step to take is to reach the target audience quickly and effectively.

    Finding the suitable branding “tools” to use for this self promotion to be a success is a necessary and important point to ponder upon. In identifying the right tools to use in order to reach the target audience, the path to success in being a recognizable entity is launched.

    Most people tend to only bother or show some level of interest in the information or visual effects they are most exposed to. Therefore identifying the target audience one wishes to attract and then liking that information to the use of a suitable media tool will ensure the intended audience receives the self promoting information.

    Smart media savvy individual will ensure they are constantly featured in the most popular media tools all the time. These tools may include the internet, blog sites, magazines, newspapers, flyers, and many others.

    In creating the expose needed to stay relevant the individual is also engaging in the prospects in staying visible and encouraging others to be constantly reminded and aware of his or her existence. Going multimedia is one way of successfully reaching a wider audience platform. Using this form such as videos, audios and podcasts, images and others help to ensure the proper amount of exposure is garnered.

    Creating the circumstances where questions and answers are entertained will also contribute to the relevance of the individual and also enhance exposure and popularity percentages.

  • Branding with  social media tool to network is a new and innovative means of communication. This form of communication allows individuals to connect, discover, and engage in various activities available through this channel. However there are certain dos and don’ts that needed to be adhered to in order for the successful interaction to prevail.

  • When exploring the social media forms to make new contacts one must bear in mind that being short and precise is the key to holding the interest of the corresponding party.

    Long winded and uninformative style of communications doesn’t really encourage others to be interested to engage in building a connection.

    Making the information posted as visual and as interesting as possible is a prerequisite in ensuring the interest levels of those targeted. Therefore having the mindset that less is more, is indeed wise when attempting to post information on the social media network.

    Requiring a response of some sort is only natural but quite irrelevant and unnecessary. Though it may be thought of as rude or lacking in social etiquette generally people don’t respond if there is no interest in establishing a communicative relationship.

    Therefore one should be prepared for the possibility of not receiving any response at all to the efforts made in the exercise of trying to establish contact. Hence the advice, to state only relevant information and then to restrain from badgering the recipient for a response.

  • Making points as clear as possible in a concise form is also another prudent style of approach to use. Overwhelming the recipient with unnecessary information is annoying to say the least.

    Also if there are any requests or requirements needed, it should be stated early on in the communication and not left to the end. Avoid giving the impression of being needy; instead try to be confident in the communication that will bring excellent branding.

Copywriting is the use of words and ideas to promote.

Copywriting is the use of words and ideas to promote

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you.

The ability to turn words into gold is probably the most important aspect of any marketer. If you can do this, it does not matter where you are in the world, you can make money from anywhere, anytime just from your words.

This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue).

Copywriting turns words into gold

Today, modern entrepreneurs are making a killing using copywriting techniques in their businesses. Bear in mind, selling things online is a lot harder than selling things offline because you lack the sincerity of voice and body language.

However, if you know how to tap into the power of copywriting to excite the emotions of your customers, you’ll be laughing your way to the bank.

In the next few chapters, I’m going to reveal to you these secrets.

Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places:

-Website content

-Blog posts

-Landing Pages

-Email Marketing

-Sales Pages

Remember, the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.

Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.

Okay, let’s look at some basics. Bearing in mind that we want our readers to perform our most desired result, we also can’t be too forceful. 

Copywriting for many of your online funnel.

You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman. The latter will cause people to dislike you can treat you as spam.

The next thing you must know is that some rules are pretty illogical. But one thing that makes sense is this, good practices have been tested and proven (split-tested) by top online marketers for years, so rather than trying to re-invent the wheel, follow what works and reap the rewards!

However, I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do – that is the surefire way to success!

Next up, we’ll look into one of the most important components of a good copy – headlines.

The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make an impact on your readers before they move on, so make it count.

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

In this case, the writer used font face “Impact” and red fonts to grab the reader’s attention. The black words in the header are to break the monotony of the headline. It’s also used to exemplify the important points (Free Of Charge).

Here’s an important thing to note: You should never use FULL caps for your headline. Only use it when necessary.

IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS ON THE TOP OF YOUR WEBPAGE!!!”

It looks like someone screaming at you – Who would like that? Also, full caps looks spammy and nobody nor Google would like that.

Also, headlines has to use eye-catching words which can instantly excite the emotions. Have you ever seen magazines at a newsstand? The headlines usually sound catchy and uses words which excite curiosity and emotions with topics like sex, money and drama.

Ask yourself, what niche are you in? What words can you use to excite emotions and create drama in your niche?

We talked a lot about emotions in the previous chapter. Back in the days, many businesses use something called “Unique Selling Point” or “Unique Selling Propositions” to differentiate themselves from their competitors to rake in more sales.

While that is very important, in the online world, we have something additional called “Emotional Selling Point” – Which is the ability use tap into the emotions of your readers so that you can make them carry out your most desired action.

Here’s an example of an emotional selling point:

I knew what it was like struggling as a new marketer, learning how to draw traffic to my website. Sometimes, I even had a slice of bread a day because I wasn’t making much money from my online business…”

This classic example relates the hardship faced by the marketer to the person reading the sales copy, who is probably facing the same problems he once faced.

Emotional selling points also deal a lot with powerful emotion stimulating words. For example, in the make money online niche you would use words like: “time and financial freedom, free from the shackles of 9-5, quit the rat face”. These terms are emotional terms related to the niche that people can easily relate to and connect with.

In short, if you wish to use ESPs effectively to market your business, ask yourself these two questions:

  1. What niche are you in?

  2. What kind of words/stories/situations that people in your niche can identify with?

Once you have determined the answer to these two questions, you can try and brainstorm as many ESPs as possible that you can use in your sales copies or marketing content.

The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out.

Different components of your business would usually require a different sort of desired outcome.

Blog – Comments

Facebook page – Likes

Landing page – opt ins

Emails – Click throughs

Sales pages – Purchases

These are the common types of results you would typically want.

So once you have determined that, your call to action must be worded or shaped to facilitate that kind of action.

For example: For a blog setting, a good call to action would be – “If you liked this post of have any ideas of your own, please comment down below!”

As silly as it may sound to literally tell a reader what to do, split test studies have shown this to be really effective. So the best way to achieve results fast is to model what others have been doing which works and eliminate things that don’t work!

To give another example, if you wish for prospects to make a purchase, you might ask them to “Snap up your copy before it runs out!”

Note that I’ve added a simple scarcity factor (one of the extra marketing nuggets often used) by claiming that it will run out if you don’t act now.

Adding scarcity factors or time sensitivity to your call to actions often result in high conversions, so don’t forget to include it in whatever you do!

Finally, you must bear in mind that the success rate of the call to action is not solely the result of the words of use in the calling, but how you put together different components of your sales copy such as ESPs, handling objections and showing the benefits.

Handling objections is an integral skill good sales copywriting.

Objections

Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards.

Here’s a couple of commonly used techniques for handling objections:

1) Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer, or use video testimonials if even better.

2) FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, for whom is the product right for and price concerns.

3) Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the “Add to cart” button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

4) Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you’ll soon see a soar in your sales!

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting.

Mistake #1 Selling before first demonstrating value

-Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Mistake #2 Wrong text alignment

-As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow. (from left to right)

Also, images should be used sparingly, only if its directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

-Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard selled, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale.3

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you’ll get better and better in no time and make more sales.

This section deals with swipe files that you can instantly use and copy and paste into your sales copy. These swipe files have been tested and proven to have high conversion rate boosting effects and will greatly benefit your sales page.

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Wrapping Up

The ability to sell from your words and make huge profits is an art. Thankfully, It is also a skill that can be learned and honed.

Your job as a marketer is to diligently practice these methods on a daily basis. The more copy you write, the better you will get and soon you’ll be able to churn our high quality sales copies with ease.

Don’t be discouraged if your sales copy doesn’t not convert well the first time. Keep tweaking your copy and remove out the things that don’t work and replace them with things that do. Split testing is the key to mastering the art of copywriting.

The better you get, the faster you get too. With more spare time at hand, you can focus on other parts of your business to bring in more copywriting  profits to yourself.

All the best!

Branding your way to Success business.

Branding is much than a simply thoughtful logo.

Branding, as a whole, is crucial for any serious business as a company’s brand is what differentiates it from its rivals. In today’s computer age, it’s essential for most businesses to have a net presence to remain competitive. An effective net branding, simply like its offline counterpart, helps bring cognizance to your unique business providing and drive buyer demand.

While net branding offers vast opportunities for business, in order for it to be good one needs to draw in and engage its buyers. This isn’t simple on the net. Branding isn’t as simple as putting up a site and adding your company logo and motto. Your net branding strategy ought to make your net brand noticeable and evident.

Branding your business

Branding uses hi-tech tools to produce a net presence for your business. Graphics and animation, a compelling web copy, and overall site design that reflect your company are a few of the significant factors that will bring your net brand alive. A magnetic site that helps buyers easily and quickly find the info they need is the key to getting buyer interaction and eventually, business. Your branding plan ought to include great design factors and ease of utilization to produce an effective total impression.

Branding and hi tech tools

A strong net image will make the difference between a buyer who purchases from you net or switches to your rivals. Remember, that net buyers may just leave your site and go to your rivals at the click of a mouse. A lot hinges upon the impression they get from your web site. Branding seeks to convey a prompt unique message about your business to your target customers.

As you are able to see, there are a lot of requirements for a successful branding scheme. Hiring a branding specialist might be helpful to give you center on your efforts in creating a net presence that will become a valuable asset to your business with the helpful hints in this book.

Branding is much more than simply a thoughtful logo or slogan and it’s more than simply a unique color scheme. Infra are the initial steps that need to be taken in order to begin your successful brand image.

Branding online and offline

Among the keys to producing a successful branding image is to differentiate yourself from your rivalry. You will have to know how buyers see your rivalry.

Branding a successful image.

You have to recognize how your rivals differentiate themselves from other people. In addition to that, you ought to know your rivals fortes and failings. Your business may benefit from knowing this info by learning from their failings, and learning how to distinguish your company from the rivalry.

Identify your fortes

Now that you recognize your rivalry’s failings you are able to start to center your company’s fortes. Perform a target market analysis, learn from it, and utilize it to your advantage. This is a valuable tool to confirm your company’s fortes are in fact crucial to your target market.

Once you’ve recognized your fortes, and what fortes are significant to buyers, you are able to think about ways to successfully market these to the world and involve them in your branding campaign.

Know your buyer

Learn more about the buyer. Know their buying behavior. How frequently do they buy? Do they purchase only during sales or promotions? Do they purchase an array of products or services or simply a select few?

Branding is more than your logo

These are questions you ought to ask to better market to your buyers. In addition to that, know your buyer’s lifestyles, needs, mentalities, and attitudes. Knowing and working with these personality traits are likewise key to marketing success.

Be your brand

Make certain your company truly represents what your branding identifies you . For instance, if one of the traits your branding identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO has to live your branding vision.

Demonstrating yourself as an authority in your field will help you acquire both recognition and respect.

As luck would have it, that recognition and respect transfers immediately to your company. If individuals trust that you truly recognize what you’re talking about, they’ll feel great about investing in your product and or service.

A website is the best place to begin. Construct a professional looking web site with sound and informative material and you’ll have a source of authority information to direct buyers to.

Remember that it’s all right to give away some of your treasured knowledge free of charge. Provide the buyer something of value up front and they’ll label you as a legitimate source to go to for whatsoever your company might offer.

Article marketing is a particularly effective technique to accomplish that authority status as it gives you the power to distribute a small number of articles to a vast number of content-rich sites. The more places your name crops up, the more individuals will be exposed to your web site and product.

A different way to demonstrate your expertise is through internet forums and blogs. This is a bit more casual than article composition. It allows you to remain in the first person and talk candidly with interested net surfers. The conversational tone utilized in such settings will put more potential buyers at ease.

Not only will they view you as an authority, they’ll likewise feel connected to you as a real human being. In addition to that, such places provide buyers the chance to ask questions and give you the opportunity to back up your branding  product or service in the face of critique.

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