How to gain customers for your online business
Facebook is an outstanding way to gain customers for free.
Whenever most of us think of Facebook customers we tend to think of a social network for teenagers to get together, have pictures of them and their friends up, and tell the world what soda they're drinking at the moment.
We tend to think of Facebook customers as a way of hanging out with your friends.
Without actually hanging out with your friends. I know I use Facebook for friends and family far away to say hi, get out my thoughts, and share a few memes with.
As a business entrepreneur, it's important to know that Facebook business customers are also a very easy and genius way to market yourself into the world. Using this method of social media in a similar way to how you would use a blog is the key to getting yourself out there.
I have seen Facebook pages for almost everything. The key to creating a good Facebook page for marketing to the customers your are looking for. It's not only to make sure your page is up to date and accurate, but to keep posting on your Facebook page.
What's the point of all this when you already have a blog on your website? Facebook customers are different than a blog customers because they check their Facebook pages almost constantly throughout the day.
Have you ever watched a teenager play with their phone? These kids are constantly social networking. Not only do they look for cool memes to show off to their friends, but they're telling their friends what they are doing, what they like, what they don't like and who they are with. "Facebook is a continuous way to keep in contact with your customers and partners."
What exactly does this mean for you as a business person? This "customers will see your blog when they go onto your website, but they'll see your Facebook posts every time they go to their own Facebook page."
As discussed earlier, they'll go to their own page a lot. I would say, on average, people visit their own Facebook profile three or more times per day to update their status or check on their friends.
Make sure you have a Facebook profile you log into and update at least once a day (keeping it clean and professional, but still fun and entertaining" as well as a strictly professional page for your business customers.
Twitter is a way to speak with your customers quickly.
Aside from Facebook, Twitter is another social media you need to have in order to keep yourself out there in the world. Twitter is different from from Facebook in two ways:
It has less room for writing Hashtags.
The first way that Twitter differs from Facebook is that there are a very limited number of characters to write on your Tweet. In other words, this is the perfect place to speak when you don't have a lot to say to your customers.
Twitter allows you to send people little messages about what's going on in with your business or answer an complaint. You can't get into a long description, so of you just received a shipment of red women's shoes Twitter is the perfect place to make that known. You can tweet "Just got on red shoes for women! Come on by and see them." And nobody expects you to describe those shoes.
That's a very big difference from the Facebook crowd because on Facebook everyone expects you to go into at least some detail about those shoes. Are they heels or flats? What shade of red are they? Do you have them in all sizes? Are you going to post a picture?
Facebook customers have higher expectations than a two or three sentence post. Twitter users know you won't delve into those kinds of details.
This social media groups is the basic of the basic information. How does that help you? For one thing it is easy to Tweet. Instead of having to come up with long, informative and interesting posts or blogs, all you have to do is write a sentence or two. Another reason Tweeting is good for you is, much like Facebook people can follow you on Twitter. Twitter allows you to follow an unlimited amount of people, read quickly what everyone is up to,
Respond when you want to, and then move on to other things. It's all done very quickly,too.
One thing that really stands out from the Facebook market is that Twitter users have something they like to call 'Hashtags'. Hashtags are a way of grouping a conversation into more organized methods of communication. Let's say, for example, you have an online
meeting and you need to keep the ball rolling, so to speak, and make sure your partners are aware of the meetings.
Putting a hashtag (#) in front of the meeting name will keep your group organized.
Twitter hashtags are also a fantastic way of keeping up to date on the latest Twitter trends. Hashtags are a means of tracking what's popular and a great way to keep your customers informed.
As a person who is trying to market themselves it can be very important to know what people are looking for and these Hashtags are a very easy method of tracking those markets.
While at first the concept of Hashtags is extremely confusing to people (I'll admit, I had to do some research on it when I began using Twitter) it does get easier.
The one thing to remember when creating a Hashtag is to make sure your Hashtag is relevant to your conversation or to ensure that your customers understand the Hashtag you're trying to create.
If you Hashtag your company, do so in a sentence. Simply put the # symbols before your company name and a Hashtag is automatically generated for you.
Twitter also allows you to choose from unique backgrounds and colors to build a good visual market for yourself. You can make your Twitter Background relevant to your business to increase the visual appeal for your customers.