You are an expert.You have a lot of information to share,even more you recognize! This concept will help you develop a strategy that will work for you and your target audience. But how do you package that information and expertise for your Web? How do you provide enough information to attract visitors to your website, without giving away the store?And how do you make money from the content you want to sell?
Only you know what is best for your clients.You know whether or not they will respond to online banners or shy from pages that have PPC advertising,capture page sign up form.You know whether they want quick tips,books,ebooks,guest on my talk show.You know their problems and the way to provide solutions for them.In short,you’re the expert! You provide your experise in the form of information and information is structure.The three most common forms of information available online and offline are: tips,Groups of Tips and Articles.
The smallest piece of information that you typically create is a tip. You do it all the time! People ask for suggections or a quick how-to and you rattle it off. You’re not even aware of how many tips you give in a week’e time.So I’m going to raise your consciousness.
First,list three areas where you are an expert. These may be in the professional realm or in the personal realm.Are you a parent? Do you have a hobby?Next choose one of these areas of expertise and write five tips on it.Next week write five more tips,then five more the week after.Make it a habit to write tips.
Ask the Expert and Frequently Asked Questions
One of the most effective ways to show your expertise on your website is to have an “Ask the Expert” column.To get started with an Ask the Expert column,think of questions that your customers would ask.When you make a sales or service call or give a presentation,You should know the top ten questions your customers ask.
As you receive a question,formulate your answer and email it directly to the person who posed the question.Explan that you’ll also post the question on your website.People liketo get an answer quickly,but they also like to know they’ve helped you and others visitors to your website.
Groups of Tips
This is a great way to promote your business and offer a free gift to your customers. Best of all you can take your print booklet and also offer it online viewing for sale or as give away.An electronic verson of your booklet can bundle several booklets to create a special offer. The adventage of an e-version is that it can iclined to phurchase the booklet,especially if they need the information now!
Tips booklets are a wonderful source of incme and publicity.But there are several other ways you can use a group of tips.
Provide a tip of the day (or week) email subscription. Mary people are more likely to read a short tip than an email newletter.
Provide your tip of the day(or Week) as a pop-up window on your website,this my be an automatic pop-up or one that visitor chooses to click on.
Send weekly tips postcards via traditional mail. This will draw attention to your business and to your websites, particularly if you tell readers they can more tips at your blog!