Email Marketing Basics For the world of internet .

Emailmarketing helps you stay competitive in any business environment and this is more so relevant when applied to the world of internet marketing. Using the email marketing tool is a good start in the right direction. This style of direct marketing a message is both quick and effective when comparisons are made with other available platforms. Get the info here.

Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.

There is also the avenue to pursuing new customers this way as it creates the circumstances to reach the said customer base for the purpose of encouraging an immediate purchase.

Providing the customer base with complimenting information from other affiliates is also beneficial for the customer.

Through the email marketing strategies, information taking the form of emailmarketing newsletters can be both informative and relationship building as the customer will be kept well informed while at the same time addressing the customers’ needs.

Transactional emailmarketing mail marketing is also helpful in providing the means for the customer to respond accordingly to the merchant, such as dropped basket messages, purchases, order confirmations and many more.

The direct emails are mainly used for the purpose of informing customers of current promotions, announcements, momentary special services available among others.

Most individuals using this tool have found it to be very helpful in tracking the returns on investments and its often only second best to search marketing.

Being able to reach a wider audience base is also another positive attribute of this emailing tool. Countering these, are also disadvantages which contribute to the ineffectiveness of the whole process. This includes the ability of the customers being able to block mails and also the possibility of contravening spam laws.

Having a substantial email list is very important to the success of any internet business venture. This is more so because most of the customer base begins through this portal. There all measures should be taken to ensure the subscribers list is long and beneficial to both parties.

There are a few points that should be considered in the quest to garner as many subscribers as possible. Some of which are as follows:

Email marketing is very important for your internet venture.

Designing the forms, responses and other interactive tools to be as visible as possible and easily accessible is very important. Providing incentive for potential signups will encourage the viewer to be more inclined to do so. Also providing interesting links that the viewer may find useful will eventually lead to the viewer signing up to gain access.

Being constantly aware of what is being offered and how it’s being offered will also allow the host to stay abreast and relevant which in turn will attract more subscribers. Material posted should be kept updated periodically as potential subscribers will be drawn to the site more often if this feature is diligently monitored.

In order to be able to constantly attract the attention needed to ensure a good percentage of subscribers there are several complimenting tools that can be used such as through blogs, forum postings, other lists, networking and many more.

The blogs should provide good and interesting information which should include some form of participation from the viewer to encourage a signup.

Forum posting are also another platform to explore as those who visit such sites already have a pre existing interest in the subject matter.

Therefore including links that direct them back to one’s site will be advantages in converting them into subscribers. Forwarded emails are also an excellent source of garnering potential subscribers as it gives a glimpse into the individual’s site.

Most people become tagged as unsubscribers because of the initial bombardment of emails that cause them to be unresponsive. This unresponsiveness can be due to a variety of reasons but the most common one would be simply being fed up with unwanted solicitation or thinly veiled sales pitches. Therefore in order to limit the situation one should be weary of causing potential respondents from being unresponsive.

Here are some ways to adopt to limit the unsubscribers:

• Keep all emailmarketing on the topic promised. If there is a need to insert other material keeping it brief would be prudent. The visitor is probably only visiting the site for specific reasons and does not want to be deluged with other non related issues.

• Using the personalized address system in the auto responder will create the illusion of making the individual feel special and respected. The use of names is a good tool to exploit and cannot be overdone or over emphasized.

• Limiting the amount of emails sent in a week to about two or three would be ideal. Too many emails with the same content would not only become a nuisance to the receiver but the information would be redundant too. Too many emails will overwhelm the receiver and thus eventually cause them to be unresponsive. Allowing the customers to choose the frequency of emails sent to them will also encourage better relationships. The customer perceives the sender to be professional and committed.

• Avoid hard selling at the onset of the email exchange. Directing the subscriber to the website where an informative and in-depth presentation can be viewed will allow the viewer to feel more comfortable and convinced to sign on. The website material should be designed to sufficiently “sell” the featured items. However it should be noted that keeping a longer period between emails sent is also not encouraged as the idea is to keep the website relevant to the subscriber.

• Email marketing is a way to keep the relationship between sender and receiver.

• Emailmarketing are ideally supposed to keep the relationship between sender and receiver fresh and relevant al all times. Therefore care should be taken not to embellish this rather delicate relationship.

• In order to use transactional emails to its optimum benefit, some of the following points should be considered:

  Personalized greeting is always a sure winner. Generally people are happy to be considered special thus addressing the emails accordingly, successfully gives this impression.

  This is especially so when the element of exchange of money and goods are involved.

  Including as much detail as possible without being too boring is also another feature that should be noted in the transactional email style. Callously thanking the sender for a positive response will not be sufficient.

  Depicting the details will ensure both parties are in agreement with what is to transpire and it also helps to avoid future misunderstandings and problems.

  Always ensure the customer support contact details are clearly displayed such as toll free phone numbers, mailing addresses, links to online contacts and any other relevant information the customer may need.

• There is nothing more frustrating for the customer when such information is not forth coming.

  The transactional emails should also include a link to the home page easily, as there maybe a variety of reasons the customer may need to make some reference to the original material available only on the home page.

  Some find it useful to also include other feature like email newsletters and special promotions and offers. Also popularly included are RSS feeds for updated information and products. Loyalty programs, customer forums, blogs, social-network sites are also recommended to be included for added advantage.

  Sometimes there is a need to include guidelines on the item’s use and makeup which is helpful to the receiving party. This will help to cut down the time spent trying to decipher the product’s functions.

• Perhaps understanding what this tool is first before deciding to use it should be explored for obvious benefits. Simply explained, triggers are pieces of SQL which causes activation when certain events or actions occur. When new data is inserted into a program the user is able stay abreast with these new developments through the triggers as and when they are activated.

• These triggers are very useful when compared to the task of having to individually alert subscribers to new materials available. An ideal trigger template should include the following items like creating the trigger (new menu) SQL, using specific value for template parameters, commands (Ctrl-Shift-M) which fill the parameter and other more technical needs.

  Triggers in emails allow the time frame for the marketing pitch to be suited to the customer’s needs without having to assert too much effort.

  This trigger based platform is both effective and precise in assisting the marketing programs to seize the moments and make an impact.

  This provides the hosting party to be able to entice the customer at just the right time with just the right amount of knowledge so as not to be perceived as pushy and thus off putting.

  Not requiring any constant monitoring is also another reason for the popularity of the trigger tool. These triggers are ideals as complimenting partners to broader programs like newsletters, special offers and acquisition programs.

• Having a substantial email list is very important to the success of any internet business venture. This is more so because most of the customer base begins through this portal. There all measures should be taken to ensure the subscribers list is long and beneficial to both parties.

  There are a few points that should be considered in the quest to garner as many subscribers as possible. Some of which are as follows:

  Designing the forms, responses and other interactive tools to be as visible as possible and easily accessible is very important. Providing incentive for potential signups will encourage the viewer to be more inclined to do so. Also providing interesting links that the viewer may find useful will eventually lead to the viewer signing up to gain access.

  Being constantly aware of what is being offered and how it’s being offered will also allow the host to stay abreast and relevant which in turn will attract more subscribers. Material posted should be kept updated periodically as potential subscribers will be drawn to the site more often if this feature is diligently monitored.

  In order to be able to constantly attract the attention needed to ensure a good percentage of subscribers there are several complimenting tools that can be used such as through blogs, forum postings, other lists, networking and many more.

  The blogs should provide good and interesting information which should include some form of participation from the viewer to encourage a signup with your emailmarketing newsletter. Contact us a contact@eastvalleymarketing.com

  .

  .

Podcast: Play in new window | Download

Subscribe: RSS

Communication is well designed

Communication and perking the interest of the listener, the most common way to spark interest is to name drop. This has always been a crowd puller because by nature most people are rather
inquisitive and want to know all about what others are doing or thinking. Therefore by name dropping the conversation now becomes more interesting and thus worth the time and effort to
indulge in. Giving out information that is attention grabbing is also another form of sparking the interest of the listener through the communication exercise.

Using facts and figures that create or imply shocking information that is little know, will add to the excitement levels of the communication content, thus encouraging and sparking even more
interest. Another way to help spark interest is to be well informed in the subject matter that is being discussed. People are often attracted to individuals who are well informed on the topic of discussion. Projecting a seemingly commanding presence by the tone of voice and the topic chosen for discussion is also another way to spark interest from those around. Presentations that are made with voice tones and body language that personifies confidence will ideally create a resonance that attracts interest.

The intended purpose of all communication is to get a specific message across to the other party with the assurance that the intended message is then received and understood. However with this
intention in mind the individual should also be aware that getting the information across in a concise manner would be more beneficial that taking an endless time frame to do so.

Any tools that can be used to enhance the communication exercise are definite exploring for its merits. Besides the more common recommendations such as body language and vocal tones, there is

another equally interesting way to create optimum interest in the subject being communicated. This is the art of incorporating little nuggets of information that can spark the interest of the listener. When it comes to perking the interest of the listener, the most common way to spark interest is to name drop. This has always been a crowd puller because by nature most people are rather inquisitive and want to know all about what others are doing or thinking.

Therefore by name dropping the conversation now becomes more interesting and thus worth the time and effort to indulge in. Giving out information that is attention grabbing is also another form of sparking the interest of the listener through the communication exercise. Using facts and figures that create or imply shocking information that is little know, will add to the excitement levels of the communication content, thus encouraging and sparking even more interest.

Communication now becomes more interesting and thus worth the time.

Another way to help spark interest is to be well informed in the subject matter that is being discussed. People are often attracted to individuals who are well informed on the topic of discussion. Projecting a seemingly commanding presence by the tone of voice and the topic chosen for discussion is also another way to spark interest from those around. Presentations that are made with voice tones and body language that personifies confidence will ideally create a resonance that attracts interest. Using terms that are positive and encourage interaction is always a welcomed way to ensure participation, and this if often the ingredient that encourages interest.

Most people enjoy some form of interactive conversations as it allows them to ask questions and engage with others. The intended purpose of all communication is to get a specific message across to the other party with the assurance that the intended message is then received and understood. However with this intention in mind the individual should also be aware that getting the information across in a concise manner would be more beneficial that taking an endless time frame to do so. Most people don’t have the time of the interest to stop and pay attention to what is being said.

Therefore when the opportunity presents itself, making the most of it efficiently and accurately is the best thing to do. This is especially so for those in the marketing and sales line. Communicating with potential customers is the only way to garner the interest and to make a sale. Therefore learning to fine tune the skill of communication with precision is important. Putting some serious thought into the opening sentence when the opportunity arises should be practiced as often as possible.

Communication styles that are rich with information and facts gets the most attention.

The information and the style of the opening sentence is the only opportunity the presenter will be able to capitalize on, and ensure the attention of the listener is captured and held. If the opening line in the conversation, is not attention grabbing, then retaining the attention of the listener for a longer period will be almost impossible. Besides the intention of attracting and holding the listener’s attention, another benefit of a concise communication exercise is that the individual will be able to speak factually and not waste time with nonsensical remarks. Most listeners appreciate communication styles that are rich with information and facts. Most attention grabbing communicative information focuses on these important elements and this is especially prevalent in the advertising line where time is of the essence.

Podcast: Play in new window | Download

Subscribe: RSS

Time management is the process of organizing and planning how to divide your time.

 Time management is likewise thought to be a great leader. How come? Because they take the essential steps toward accomplishing goals for their business. They look around and discover things and areas that need fine-tuning and apply principles toward making them work.

A great time manager likewise knows how to lead and motivate other people in discovering originative ways to make better use of their time. They lead by example and are free with their assistance and info.

As leaders, they perpetually share ways, tips and techniques on becoming a better manager of time, states of affairs and conditions.

Running business online calls for the entrepreneur to be an effective in time management, enabling them to grapple several projects or businesses at one time, and, being able to manage them all in an efficient fashion.

The net entrepreneur can’t enjoy any of their business success if they’re dropping off customers, running out of time – not being able to bill their customers for that time, or unable to complete their projects.

Being able to successfully handle projects is among the key indicators of a home business enterpriser who manages their time well. Do they manage by crises or by intent? Is it part of their goal to go either slowly or quickly in project management, aiming toward a wanted result?

The affect that this may have on the work from home entrepreneur impacts any potential succeeding business and may likewise taint their net reputation. All of this is tied into suitable and effective time management! Is there an answer for this hurdle?

Time Management  effectively is maybe the number 1 goal of most every work at home enterpriser on their quest for success. Without having effective time management, their net businesses suffer despairingly.

Time management include greater productivity, less stress.

Making originative utilization of their time is the goal of most every work at home enterpriser who wishes to be successful in their home businesses. Effective time management will let the work at home entrepreneur be able to achieve more with their time and have fulfilled buyers and a well-fixed business.

Effective time management calls for a determined range of skills, strategies and tools and helps the net entrepreneur use them in order to achieve particular tasks, projects and goals. Without the strategic utilization of their time, they’re basically wasting their time and unable to complete crucial business goals.

It’s really crucial for the net entrepreneur to effectively manage time in their home business for a lot of reasons:

• They may complete projects in a timely manner

If they’re able to be effective in finishing projects, they may take on more work; more employees and better fulfill their client loads by efficiently meeting deadlines.

• They’re better able to create quality work

More quality work results when there’s more time and more attention to particulars given to the work. Quality work may only be a result of careful tending and thoroughness to detail.

• They may secure more work as they’re able to meet deadlines

As a work at home enterpriser, meeting deadlines for your customers is like guaranteed work! Virtually everything on the Net is time-sensitive so when you’re able to meet deadlines, you show that you’re responsible and committed to the task at hand.

• R.O.I.

There’s a substantial return on investment with attention to particulars in the home business of the entrepreneur once they may effectively handle their time. If they may get more done in the course of a span of time, they lessen the amount of time to get the job accomplished, but are still able to make the same, if not more cash. The return on their investment (planning time) is fantastic!

• Gratification

There’s an overall feeling of gratification and achievement when the online entrepreneur completes a task. The feeling of completion acts as a motivator and provides him or her creative spark they require to either approach a fresh customer or stir up more business with old customers.

 

 

 

 Time-management skills-They can help you to be more organized, to prioritize better, to schedule tasks appropriately.

These factors are commonly motivators for the work at home enterpriser to handle their time well and discover originative ways to work more efficiently. It’s commonly the little details of running a business (like managing time) that help the entrepreneur make good on his business matters.

All the same, there are not always good times or simple times when all goes well with the entrepreneur who attempts to get a lot of things done in the course of their business relations. When they’re responsible for each phase of their business, there’s always the potential of failure or frustration for lack of planning or organizing.

What occurs when time management doesn’t work well or produce the wanted results?

Are all net entrepreneurs challenged on the subject of time management?

There are times that the work from home enterpriser discovers that their systems and procedures aren’t working. They discover that regardless what they do, they can’t remain focused and finish the tasks or goals that they have. They discover that they’re basically poorly managing their time and unable to accomplish neither small nor big goals.

What may be the perpetrator? Poor management of time.

Second-rate time management – – does the net entrepreneur ever believe that he has poor time management? Or, does he automatically believe that he’s managing his time efficiently and effectively merely because he’s a business owner?

Either way, he has to cautiously guard against wasting time or not maximizing the full utilization of the flexible time that work at home entrepreneurs have. Without a self-asserting effort, he may be doomed for incompleteness or merely business failure.

Frequently, procrastination is the primary perpetrator of poor time management, but is frequently not taken as seriously as of the perceived “creativity” in waiting. Put differently, net entrepreneurs frequently have trepidation about moving too fast on business projects or making decisions too rapidly.

As noble as this might sound, it may often have the opposite effect and cause the work from home individual to move too slowly, move too fast or do nothing at all. Good time management may help.

Failing to plan in any home business isn’t different from failing to plan in any other sort of business. There must be a business model formulated, a marketing strategy followed out and a plan of action to accomplish goals for the business. This all ties into the ability to design, effectively handle time and resources and discovering what works for the business.

Planning daily might seem like a lot of work to do but in actual truth when it becomes a habit, it gets to be second nature. Studies show that it takes an average of twenty-one times for something to get to be a habit. When something does get to be a habit, it’s much simpler to maintain than if it’s new or from the beginning.

Home entrepreneurs have total flexibility and convenience in their occupations. There’s no one standing over them, ordering their day, telling them what to accomplish, when to accomplish it, how to accomplish it, and so forth. With all of this freedom, an undisciplined individual won’t understand how to effectively manage their time or when to say no to particular projects or fresh business.

For a lot of entrepreneurs, they put off their work duties or obligations for wide-ranging reasons. Doing this may cause unbelievable tension for the entrepreneur and cause them to handle or work in a crises mode.

Working in that way may produce additional issues that may become hard to solve or manage. There are errors made, uncompleted projects, missed goals, second-rate work quality and even second-rate business results.

What are a few of the major reasons how come home entrepreneurs dilly-dally?

Why is it that they put off arriving at decisions, beginning fresh projects, pursuing fresh business or even completing big projects that have impact on more business for them?

Let’s take a few reasons how come:

• The net entrepreneur has second-rate work habits

The work at home enterpriser who has second-rate work habits is commonly slow starting at everything. They’re habitual procrastinators and take very long periods of time to finish projects or get anything accomplished.

• What may result from this sort of net business activity?

Defeat and loss in business and sales. If they miss a deadline or they fail to communicate with their buyers or clients that may result in a loss of business and a damaging viewpoint of their net reputation. This isn’t good for any would-be net and web entrepreneur.

Very frequently, they likewise procrastinate on everything else in their lives, including personal regions, and are forever attempting to “catch up”. This stimulates high tension levels and low production levels.

The net entrepreneur who has second-rate work habits is likewise under the impression that they execute better under pressure. Not truthful.

They think that they may do their best work if they’re forced to work quicker, activating their creativity. Not truthful. What all of this does is merely place them further behind in their work and cause more tension. Period.

• They’ve continual feelings of being overpowered.
• The net entrepreneur who’s challenged in the area of effective time management frequently feels like they never have anything achieved. They frequently don’t do anything at all in reaction to either being proactive in their work or in completing tasks.The overpowering feeling may also lead to anxiety and the propensity to make huge, expensive errors in their work. It’s generally known that when you’re tired or overwhelmed, the capacity and possibility of making errors step-ups exponentially. Naturally, this adds even more to the feeling of being overmastered and feeling under-accomplished. There’s likewise a feeling of uselessness in business projects with enterprisers who procrastinate. They feel like it might be easier to do nothing at all because of the sheer size of what their undertaking is. This once again is cyclic and may induce a spiral effect in the business. Because one thing doesn’t get accomplished, it causes a different thing to not get accomplished and the process may continue and may cause even more issues.
  • They feel that they must be “perfect”

  This is quite potentially among the most common but most damaging personality traits that a work from home enterpriser has. To a fault, they feel that they must be perfect, avoid all errors at all costs, get things correct the first time and be able to totally and pointedly satisfy the customer’s every impulse and need. It isn’t only unrealistic to believe this, but it’s likewise damaging and unfair for the entrepreneur to expect if of himself.

• • Beginning your day with no action plan

  If you begin your day with no action plan, you’re damned from the start! You start off late and feel overpowered from the beginning. You then spend your day in a defensive and crisis mood.

  You might likewise find yourself hurriedly and arbitrarily responding to other people’s issues and events and place them higher up than your own issues and a waste for your time management of your own.

 

 

 

 

 

 

Podcast: Play in new window | Download

Subscribe: RSS

 Goals 7 points you need to remember

 Goals-Do you really want that result?-Will it help you in some way?

1. What purpose will this goal achieve? Do you really want that result? Will it help you in some way? This is a very important point to consider. Oftentimes, we set goals without thinking about its importance in our life. We need to set priorities about the things we want out of life when we are setting goals. It is only when the goal is practical and purposeful will we stay motivated to achieve it.

2. Whose help can you enlist? For most goals we set, we need a collective effort to fulfill them. That is the reason we should be clear in our minds about the people who can help us to achieve our goals.

3. What constraints and difficulties will you have when you are setting your goals? Your goals and achievements is not going to be a simple process. You will have to exert yourself to some extent. You will have to do things that you won’t ordinarily do. But, it really helps if you know beforehand what kinds of difficulties you might have when you are trying to achieve your goals. Think about these difficulties and how you will surmount them.

4. Of all the constraints, you will find that there is one constraint, which you can term as the primary constraint. In most cases, this primary constraint is money. It could be something else for you, like a mindset that you have developed and you need to fight with in order to reach towards your goals. Analyze this primary constraint.

5. Make your plans to fight this primary constraint. You need to move on ahead, and overcoming this chief difficulty is going to take you several notches ahead towards fulfilling your goals. So, focus your energies on this one primary constraint and the remainder of your path will smoothen itself out.

6. Enjoy the process. You have to always stay motivated and inspired. Read self-help books that can help you. Do things that you like to do, even as you are inching towards your goals. Do not forget your family and friends. Love yourself too. Treat yourself in the way you like, or your body is going to rebel against you and you will find goal accomplishment difficult.

7. Look forward to the results. You should always want your goals to be fulfilled so bad that you can almost taste it. You want to make it happen. It is only when you are so relentless about it can you make a good deal out of your goal setting and, thus, your life.

These are the things you have to keep in mind about your goal setting. Try them out and you will find that things always work for you.

 

Goals in an Ascending Order in small steps.

There are many ways to set goals, but one of the ways that really works is to set your goals in a stepwise, ascending manner. Let us see what this means in greater detail.

Suppose you have to accomplish a goal of buying a new house. This is a huge goal, a life-changing thing, and definitely you are going to go all out when you are planning it.

However, is this going to be possible with just a single goal—“I want to have a house”? That’s quite unlikely. That is why you need to follow the stepwise manner.

The secret is to set your goals in such a manner that they go in an ascending manner. So, instead of one big lofty goal, you could have mini goals like “I will gather money for the down payment”, “I will start looking for a house”, “I will approach banks for a home mortgage”, etc. You could actually make a checklist of these goals and then keep checking them as you accomplish them one after the other.

This method of setting goals helps you in many ways than one. The most important benefit is that your confidence is boosted in more ways than you think. Firstly, when you see that your goal is a small, chewable nugget, then you are not intimidated by it. You feel that you can accomplish it, and therein builds your confidence. And, when you actually achieve that goal, your confidence is boosted to no end.

The other aspect—the subtler one—is that you can easily enlist support when your goals are smaller. Your family and friends won’t be scared of you because of huge goals. They will see the small goals that you may show them, and then they will even agree to contribute to it in whatever way they can. But, if you have huge loans, then people are just going to be too scared to even give it a try.

Also, it is an easier and much more practical process to set a small goal first, and then go on increasing as the earlier goals are accomplished. It is practical because the goal setting process hardly takes any time. You just have to think about a mini goal rather than get into the process of making a scary huge goal at the outset. This makes things easier and eventually you begin to feel that your life itself is headed in the right direct

 Goals setting —Things That Can Help You Achieve Them

What are the things that can enable you to set satisfying, achievable goals? Here are some points that can help you.

Lucidity of Your Goals

Be very clear in your mind about the purpose of your goals. Why are you trying to achieve it? What will be the consequences? When you can see ahead and realize how the goals can help you, you become more focused on them. Also, chalk out a plan to achieve the goal. This plan should be crystal clear. It should be a step by step process. You should know what exactly you will do after you have achieved one particular step towards goal fulfillment. When you work with clear objectives such as these, you find that achieving the goal becomes much easier.

The Challenge Factor

We all love challenges. Not all of us will want challenges that break our backs, but we do want small challenges that we can fulfill. Hence, when you are setting goals, you should see to it that your goals challenge you. That helps you retain your interest in your goal fulfillment, and once you have achieved a goal which challenged you in some way or the other, you will find yourself much more exhilarated. You will want to do more; you will plan more. This helps you grow as a person.

Know Your Limits

It is also very important that you set goals within your limitations. This does not mean that your goals should just be what you have already done. As said before, set goals that are challenging, but you should have a very practical view of yourself too. You should know what you can do and what you cannot. If you set a very lofty goal, it will only sap your energies and you will not be able to accomplish you. This can disillusion you forever from setting further goals.

Stay Committed

You cannot achieve anything without the right amount of dedication towards it, and your goals are no exception. You have to spend some time and effort, you have to plan and you have to stay committed towards your goals. You cannot just set something for yourself to achieve and then forget about it completely. You have to keep moving in that direction. When you have set a goal, you have to realize that this is just one rung in the ladder of success. You have to climb that, and then you have to move towards the next rung. This is a continuous process that you have to keep at for the rest of your life.

The SMART Theory of Goal Setting

We like to abide by theories; they put a concrete spin on things. They make difficult tasks seem achievable. Even for your goal setting practices, there is a wonderful theory that you can use. This theory, popularly known as SMART, is a strategy you can implement to set goals that you can easily achieve. There are five aspects to this theory; each of the letters of SMART stands for one aspect of it.

S for Specific

The first aspect of goal setting is that you should be specific. Do not set something ambiguous which can be easily misconstrued. For example, “I want to become rich” is a very vague goal which can never be objective. For someone, earning $5,000 a month means they are rich, while another person may not think they are rich even they have earned a million dollars. Instead, the goal should have been more specific like, “I will earn a million dollars this year.” That’s just an example; you get the point.

M for Measurable

You should be able to measure the success of your goals. In the above example, you can easily measure the success of your goal, because you have revolved it around a number. Other examples are “I will shed 5 pounds this month”, “I will read 2 chapters of this book every day”, “I will add to my wardrobe by 1 new dress each fortnight” and so on.

A for Attainable

Though it is all right to aim for the moon, you should be practical about your goals. You should stay within attainable limits. It is important that your goals should not go beyond your individual capacity too much. It is all right to challenge yourself a bit, but if you go too far, you are only going to lose your motivation and give up.

R for Realistic

If you aim for something like being the first person to live on Mars, your goal achievement won’t be too easy. And if you set something like you want to meet an alien today, it is probably not going to happen. Be realistic when you are setting goals. They should be something that can be achieved, but are just out of your reach for the moment.

T for Time-Sensitive

Give time great importance when you are setting a goal. Everything revolves around the time factor. If you achieve in a year what you needed in a month, the goal is probably not going to help you much.

Keep this theory in mind when you are setting your goals the next time. You will find that you are not only able to achieve your goals, but you can get greater satisfaction out of such achievement.

 

.

Podcast: Play in new window | Download

Subscribe: RSS

Self-discipline is the associate of will power.

Self-discipline and will power is the power to subdue laziness and procrastination. It’s the power to command or reject unneeded or injurious impulses. It’s the power to arrive to a decision and follow it with doggedness till its successful achievement.

It’s the inner might that overcomes the desire to indulge in unneeded and worthless habits, and the inner strength that overpowers inner emotional and mental opposition for taking action. It’s among the fundaments of success, both spiritual and material.

Self-discipline is the associate of will power. It empowers with the stamina to hold on in whatever one does. It imparts the power to withstand adversities and troubles, whether physical, emotional or mental. It allots the power to reject immediate satisfaction, in order to get something better, but which calls for effort and time.

Everybody has inner, unconscious, or partly conscious impulses, making them state or do things they later rue stating or doing. On a lot of occasions individuals don’t think before they talk or act. By formulating these 2 powers, one becomes witting of the inner, subconscious impulses, and derives the power to reject them when they’re not for his/her own good.

Self-discipline establishes inner strength, character

These 2 powers help us to pick our behavior and reactions, rather than being dominated by them. Their possession won’t make life ho-hum or boring. To the contrary, you’ll feel more powerful, in charge of yourself and your environment, happy and gratified with self-discipline.

 

How many times have you felt too powerless, lazy or shy to accomplish something you wished to act? You are able to gain inner strength, initiative and the power to arrive at decisions and follow them. Believe me; it isn’t difficult to develop these 2 powers. If you’re sincere and are willing to get stronger, you’ll surely succeed.

In this book, you’ll find a few exercises and strategies for developing these abilities. These easy, but effective exercises, may be performed everyplace and at any time. Go slowly and gradually, and you’ll see how you get stronger and your life begins improving.

There’s a misconception in the public mind regarding will power. It’s erroneously thought to be something arduous and difficult, and that one has to exert and tense the body and brain when expressing it. It’s a totally wrong concept. This is among the reasons why individuals avoid utilizing it, though they’re conscious of its does good. They acknowledge the fact that the use of will power in their life and affairs will greatly assist them and that they have to strengthen it, yet they do nothing about it this is called lack of self-discipline.

Will power gets stronger by holding off and not allowing the expression of insignificant, unnecessary and unhealthy ideas, feelings, actions and reactions. If this saved energy isn’t allowed expression, it’s stored inside you like a battery, and it becomes available at the time of need. By rehearsing suitable exercises, you develop your powers the same way, as an individual who trains his/her muscles in order to fortify them. Why do you require self-discipline? What may it do for you, and is it worth the work of developing it?

Among the main characteristics of self-discipline is the power to forgo instant and immediate gratification and pleasure, in favor of some higher gain or more substantial results, even if this calls for effort and time.

Self-discipline provides you the power to stick with your decisions and follow them through, without changing your mind, and is consequently one of the crucial requirements for accomplishing goals.

The possession of self-discipline enables you to select, and then hang in with actions, thoughts and behavior, which lead to betterment and success. It likewise presents you the might and inner strength to overcome addictions, procrastination and laziness and to carry out whatever you do.

This is a really useful and required skill in everyone’s life, and though most individuals acknowledge its importance, yet very few do anything to develop and fortify it.

Contrary to general belief, self-discipline isn’t a severe and limited behavior or a restrictive lifestyle. It’s a really useful inner power, which enables one to hang on and not give up, despite failure and setbacks. It grants its possessor self-command, and the power to resist temptations and distractions that tend to stand in the way of attaining aims and goals. As a matter of fact, it’s among the most crucial pillars of real and stable success.

Acting in the way mentioned above leads to self-assurance, self-regard and inner strength, and to happiness and satisfaction.

Lack of self-discipline might lead to failure to reach goals, even minor ones, and to loss, health and relationships issues, obesity and other troubles.

Life frequently presents challenges and issues on the path to success and accomplishment, and in order to rise above them you have to behave with perseverance and persistence, and this calls for self-discipline. You also need this skill to cure and overcome eating disorders, addictions, smoking, drinking and other damaging habits.

• Self-discipline establishes inner strength, character and stableness.
• It helps you command appetite, restlessness, anger and natural responses.
• It enables you to withstand all kinds of unneeded temptations, like overeating, watching too much television, gossiping, gambling or taking unneeded risks.
• Having self-discipline heightens considerably your chances of accomplishing success in whatever you do.
• All the great things in life require time to grow and yield fruit, which means you require tolerance, patience and doggedness, all of which are the by-product of self-discipline. This power may help you in your occupation, at work, in study, in sport, in meditation and in everything else.
• Individuals nowadays want instantaneous results and instantaneous gratification, but this isn’t always possible. Individuals who excel in their selected field commonly study, make experiments, make errors and learn from them. They frequently groom and train themselves, occasionally even for years, such as in sports for instance. If they lacked discipline, which supplies inner strength and patience, they’d have thrown in the towel in the early stages.
• An individual with a disciplined mind controls what he/she says, and may therefore keep great relationships with others.
• A self-disciplined individual commonly commands respect from others, and doesn’t easily feel hurt or insulted by what individuals say or do.
• A self-disciplined individual has more control over his/her thoughts and responses.
• With this power, it is easier to go through life and accomplish goals.
• Do you complete what you begin? Do you possess enough inner strength to go through with what you begin doing?How many times have you began to do something with exuberance and energy, and then lost your enthusiasm and vigor after a while?

  How many times have you made promises to yourselves and to other people, with the intention of following them through, only to forget about them after awhile?

• Occasionally, we don’t complete what we begin, as we recognize that:
  • We don’t truly want what we began doing.
  • It calls for too much time or cash, than what we’re willing to invest.
  • We recognize that there are more crucial things we want.
  • We have a gut feeling that this isn’t the right thing to do.
  • Rather often, we make promises and begin doing things without previous thinking and analysis. We begin doing things due to temporary exuberance, in response to something we saw or heard, but when the exuberance wanes, so does the want to follow through.

  • Self-discipline heightens considerably your chances of accomplishing success.

  • these cases, and additional like ones, our decision to give up what we’re doing may be justified occasionally, and unwarranted at other times. The issue begins when we quit, due to lack of self-discipline and doggedness. If we lack self-discipline and doggedness, how may we accomplish anything, even little minor, day-to-day tasks?

  How do you feel when time after time you give up because you lack self-discipline and doggedness? Do you feel disappointed? Do you lose faith in yourself to accomplish things?

• 
• The great news is that you are able to develop these 2 important inner assets:
  • Think before you take action. A lot of the projects we quit, we begin without thinking and analyzing their usefulness.
  • Establish your priorities before you begin. What is more crucial now?
  • Whenever you feel that you’re losing exuberance and interest, consider and visualize the advantages, and how what you’re doing will benefit and better your life, and other people’s lives.

  I won’t tell you, “Stick to what you’re doing, no matter what”, because if you have to be told this sentence, it means you lack self-discipline and doggedness, and these words won’t help you. You’ll have to develop these skills, but how may you do so, if you can’t finish what you begin? This is a vicious cycle situation.

  You require some measure of self-discipline, and likewise a strong incentive to begin. How may you develop self-discipline and doggedness, if you lack the power to persevere?

  The solution is to begin with easy exercises designed to develop self-discipline and doggedness, and with tasks that you are able to achieve quickly.

  By acting in that way you build self-confidence and faith in yourself, and you’ll step by step be able to accomplish things that call for more effort. In time, you’ll be able to utilize the skills you develop, to follow and hang in with any plan, project, goal or resolution.

  Willpower is the inner strength and the inner engine that moves towards success and accomplishment. It’s the might that pushes into action in each area of life.

  Willpower is among the most of import and worthy inner powers, and its lack or presence determines whether you’ll fail or achieve your wants and aspirations and accomplish success.

  Willpower is mistakenly considered as a quality belonging only to extremely successful individuals, who depend upon strength and power to accomplish their goals. The reality is that it may be developed by everybody, and it’s crucial, useful and desirable in the little affairs of life, as it’s in the accomplishment of major goals.

  If you commonly feel too lazy, developing your inner strength will help you to overpower this laziness. If you commonly dilly-dally, possess low self-esteem, feel powerless and vulnerable or lack self-control, fortifying this power will help you also.

• Willpower, which is inner strength, evidences as the power to command unnecessary and disadvantageous impulses. It likewise manifests as the power to decide, abide by this decision, and follow it with perseverance till its successful achievement. This power gives you the bravery and strength to endure and overpower inner and outer resistance and resistance, troubles and hardships.There are several who lack the inner strength to state “no”. Other people find it hard to follow and assert their ideas and notions. A few are afraid to take action and make changes or they lack resolution and the doggedness to go on with their plans to the end. A secure power of the will may alter all this.

  It’s the right and privilege of everybody to formulate this power. Everybody may develop it to a greater or smaller extent, depending upon the desire, serious-mindedness, ambition and time devoted to formulating and fortifying this inner strength.

  You don’t require ultra- ordinary powers to formulate it. You don’t have to sleep on a bed of nails, fast or stand on one foot for days, as fakirs do. The concept that the development of willpower calls for you to get suffering and physical mutilation isn’t honest.

  Developing willpower and self- discipline is a gradual process that anybody may undertake. A few will be able to accomplish higher levels of power, while other people will accomplish different degrees of development, but the way is open to all.

  • How many times have you wished you had more inner strength, self-control or self-discipline?
  • How many times you lacked adequate doggedness and inner stamina to follow your choices and plans?
  • Do you look up to and respect strong people, who have overpowered obstacles and troubles and reached far, because of the inner strength they had?
• Most individuals are not are not born with inner strength and self-discipline but it may be developed like any other skill.

Podcast: Play in new window | Download

Subscribe: RSS

Video on the  internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.

Learn how to harness one of the most profitable tools streaming on tv. Roku and Amazon Fire TV.

What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product.

Video marketing is great because it has the ability to grow virally. Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost.

People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better.

One of the most useful sites out there is Roku and Amazon Fire TV –  We shall look into the power of  Roku and Amazon Fire TV in the next section.

As mentioned earlier, videos on tv is the world’s largest video sharing platform of the future. Everyone who uploads videos are like a TV channel of their own – You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available.

The popularity of this new platform has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon. 

Roku and Amazon Fire TV allows you to upload videos , and if your videos meet their standards they will offer you a director’s status, 

Wondering What Connected (online) TV is?

Connected TV also known as online TV refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider.

Smart TVs, Smart Devices, Mobile & Tablet… Connect to the internet and stream TV!

People simply create an account, login and watch unlimited content on their TVs & Devices.

The age of cable TV is dying fast… And Connected (online) Television is HERE, allowing people like you to build a profitable new-age business that is at the peak of the media evolution timeline.

Here’s how you start marketing your business using  connected TV.

1) Create a video worth of valuable content related to your niche

2) Make sure there’s a call to action at the end of the video

3) Upload your video via Auctorem TV this is our platform.

4) Add a description below each video

5)Be sure to include a link to your website (traffic drawing purposes)

6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.

Videos with higher rank will usually be featured in channel listings and this will further garner you more views.

Simple Tools For Creating a Video

Let’s look into some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.

Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camstasia allows you to record a screen capture, so when you play your slides in real time, you can record every single thing that is happening.

Combo-ed with some cool music, you can make powerful informative videos which your customer base will like.

Camstasia also allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post video production is followed by uploading to East Valley Marketing, all can be done instantly via Camstasia.

Last but not least, you will need to sign up for a East Valley Marketing account before you can start uploading videos.

In short, these tools will help you create simple yet powerful videos for getting traffic and customers, as long as you have good content that your target market would enjoy.

Okay, we’ve talked about Roku and Amazon Fire TV and how you can market your business online using it. Let’s look at some 5 other strategies for using videos to market your business.

1) Share video content on your blog

-You can share video content of interest (doesn’t have to be done by you) on your blog which probably already has an existing fan base. Get your readers to comment on the video down at the blogs comment section or share it with others for some SEO magic 

2) Sell them as a product

Video products usually convert better than e-books and can be sold at a higher price as a “premium” product because it costs more to create them.

3) Share them on Facebook

If you have a Facebook fan page, you can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create buzz in your Fan Page

4) Use them as a video course

You can bundle together videos and sell them as a video tutorial course to either get new leads or make big profits.

Did you know that videos have the ability to double, even triple your usual profits when used correctly? Yep you heard me right.

You can do so by using them as a backend product. You see, after someone buys a product from you (an e-book for example), there is a high chance that they will buy something again if you position your products properly.

A video is the perfect product for an upsell, meaning that since you already sold them something, the video can be something related to your e-book but priced even higher but give double the value!

You have to make it such a way that it would be foolish to give up on such an opportunity. Your video product could be a video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book priced higher than the e-book.

Or, you could also sell your video as a one time offer (OTO) and tell the customer that they will never have the chance to get this special offer again after they leave the site.

Millions are left on the table because marketers fail to tap into backends for extra sales. So start creating your backend products today using videos!

Here’s a cool ninja-trick to get your video SEO-ed and more easily found on the search engines.

It’s got to do with keyword research. First go to the Google Keyword Tool to research highly searched keywords or key phrases with little to no competition. Once you’ve identified a few keywords, using these keywords as the title of your videos (one keyword/phrase will do).

Next, in your video description, the first line should be the direct link to your website. This is so people are more likely to see your link when watching the video and this boosts clickthrough rates.

After a link, add a brief description in a paragraph form, with the first line of the paragraph containing your target keywords and perhaps sprinkle a few more throughout the body description.

End the description with a call to action and your link to your website once again.

This tested and proven technique has helped many marketers gets their videos to the top searches and the first page of Google so don’t hesitate in using it now!

 Videos can be a great way to grow your business fast, when used correctly. But if you commit these common video pitfalls, your business stands more to lose than to gain so becareful. Check out these common mistakes now:

Not leveraging on communities. There are powerful communities on sites like Roku and Amazon Fire TV to share and participate in conversation and subscribe to videos. You should take advantage of this community. You have to get involved in the community and show the other users that you care about them.

Not tapping into other video sharing communities. Roku and Amazon fire TV has 400 million eyes on their platform and growing.If you fail to tap into these communities, you’ll be leaving lots of money on the table.

Not making your videos viral. Viral videos are quirky, interesting videos which make people want to share it with their friends because of it’s funny value.

Caring too much about views. Too often, businesses produce videos and hope to get 1 million views. On today’s social web, success isn’t always counted with stats or measured in view counts. What’s important is meaningful engagements instead.

In summary, a content full video are a great powerful tool for helping you grow your online business in many aspects.

Rome wasn’t built in a day, the same way traffic doesn’t happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.

The best way to build a budding business online is to leverage not just on videos, but on as many marketing methods as well such as article marketing, SEO and paid advertising.

Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers with your Roku and Amazon Fire TV video platform.

Podcast: Play in new window | Download

Subscribe: RSS

Communication is an important form of getting information across to the other party. However good, quick and effective deliverance is just as important as the attention span of most people today is very short, and this is especially so if the material being communicated is rather boring.

The following are some recommendations on how to ensure the information communication is done so in the shortest possible time frame, and yet fully understood by the receiving party:

• Perhaps the most effective way of communicating information and having it understood is to ensure there is constant eye contact with the recipient, throughout the length of the communication session. This should also be done in a precise and quick time frame where the information is presented as concisely as possible.

Communication with tv and podcast.

• Getting the recipient to summarize and repeat, what has been communicated is also another method of ensuring the information is both heard and understood. This is also another way to ensure the content of the information stays the same as it was presented and there are no additions or distortions to the content.

• The language design and phrasing should also be in line with the recipient’s capability and understating levels. Talking to someone who is not savvy in the technical jargon used will not only be a waste of time and effort, but it would also seem pretentious to those around. This type of communication would not effective at all.

You Must First Understand Yourself And Your Message

Problems usually arise when information dispersed is not really understood by the individual doing the dispercement exercise. This has a lot of negative connotations to it as the said information content may not be dispersed as it was first designed to represent. Here in lies the problem of good communication that is faced by any level in society, which more often than not, results miscommunication or misinterpretation of the said information.

There are three main components of communication, which affects the overall understanding of what is being communicated.

These would include the verbal, nonverbal and paraverbal platforms used.

The following are some tips on how to ensure the information is first thoroughly understood by the presenter before it is presented to others:

• By understanding the content of the message intended to be shared with others the individual presenting the message will ideally utilize either all three of the communications components, or at the very least two components at any given time. This will allow the recipient of the message the opportunity to fully grasp, both the content and its impact meant to be made through the communication session.

• When the content of the message is completely understood by the individual, he or she will be able to design or choose the suitable verbal, paraverbal or nonverbal messaging style that would effectively get the message across to the receiving party. Without this initial understanding factor, the individual would be hard pressed to make the presentation of the message impactful enough to get the desired results.

Communication exercise will bring forth the desired effects.

• Another important effect that is desired from thoroughly understanding the message content before presenting it, is that the consistency in the message itself will be presented in a way that is less confusing and inconsistent according to the perception of the recipient. Learn To Use Terms That Invoke Emotions.

For most, the effective impacts desired out of a communicating exercise, comes from the importance of being able to invoke some level of emotion both from the presenter and the listener.

If the communication is well designed, with this important aspect dominantly featured, then the eventual results of the said communication exercise will bring forth the desired effects.

Learning how to identify and include terms in the speech pattern and body language will be very useful when trying to focus in invoking some sort of emotion from all involved.

Using appropriate trigger works and phrases is one way of achieving this emotional impact. “Painting” a picture with the choice of words used is the main idea behind the emotion invoking communication technique.

This is very important for the presenter who is focused on making the desired impact on the listener in order to get the results intended.

However it should be also noted that the use of invoking emotions can be something that causes the opposite of the intended impact meant.

Therefore it is very important to identify beforehand the emotions that are being sought after, through the communication exercise, so that the words chosen will rightly describe the actual content of the message intended to be divulged.

The following are some recommendations as to the best use of words that will ideally invoke emotions:

• Using descriptive words and visual words to make it easy for the listener to “see” the picture in the mind’s eye would be one way of invoking the desired emotions.

• Using smiles and metaphors is another effective way of invoking the desired emotions into the content of the message to make it more impactful.

• There are also actual words that can be used to invoke strong emotions both in the presentation material and in the overall content intention.

Having the general gist of the message being lost in translation is especially possible when the body language used does not in any way reflect the actual message content intended for the listener. Therefore it is very important to ensure the appropriate body language is chosen and used to match whatever is being communicated. This is one of the most effective ways of reinforcing the message being communicated.

Communication has to be spot on to work well.

Whether it is for the intention of making a good first impression or for the intention of making a powerful and impacting presentation, the body language that accompanies the communication has to be spot on; otherwise the desired results will most certainly not be achieved.

Factors such as posture, firm handshakes, eye contact, fidgeting, animated movements, sitting positions, voice levels are all different body language tools that deserve a level of attention to ensure the correct use is parallel to the intended message.

Paying attention to the body language being shown by the listener will also help the individual identify the level of interest the listener has towards what is being communicated.

This is especially useful, as it can help the communicator change topic content, style or words and incorporate the ideal and appropriate body language movements to be used to attract the possible waning attention or even enhance the interested attention of the listener.

Studying the body language is an important first hand indicator as to how well the message in being received and understood. This is definitely an advantage to be fine tuned as it is important to ensure any communication exercise achieves the desired results it was first designed to reach.

A large number of people whose careers depend on being able to identify the other parties reactions through the body language reading, will attest to the importance and effectiveness of its ability to enhance communication

Learn To Use Terms That Spark Interest

Any tools that can be used to enhance the communication exercise are definite exploring for its merits. Besides the more common recommendations such as body language and vocal tones, there is another equally interesting way to create optimum interest in the subject being communicated. This is the art of incorporating little nuggets of information that can spark the interest of the listener.

When it comes to perking the interest of the listener, the most common way to spark interest is to name drop. This has always been a crowd puller because by nature most people are rather inquisitive and want to know all about what others are doing or thinking. Therefore by name dropping the conversation now becomes more interesting and thus worth the time and effort to indulge in.

The intended purpose of all communication is to get a specific message across to the other party with the assurance that the intended message is then received and understood. However with this intention in mind the individual should also be aware that getting the information across in a concise manner would be more beneficial that taking an endless time frame to do so.

Most people don’t have the time of the interest to stop and pay attention to what is being said. Therefore when the opportunity presents itself, making the most of it efficiently and accurately is the best thing to do.

Besides the intention of attracting and holding the listener’s attention, another benefit of a concise communication exercise is that the individual will be able to speak factually and not waste time with nonsensical remarks. Most listeners appreciate communication styles that are rich with information and facts. Most attention grabbing communication  focuses on these important elements and this is especially prevalent in the advertising line where time is of the essence. Contact East Valley Marketing for your communication needs.

Podcast: Play in new window | Download

Subscribe: RSS

Branding Yourself As An Expert In Any Niche and profit.

Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product by the fact that the said product is uniquely different and better than its competitors.

In the current “market place” where there are so many products to choose from, it can get quite competitive, thus attracting the customer to stay loyal or consider and alternative product is very important.

Getting the message across to the customer clearly and quickly is the first point to ensure, if the said product is to succeed in the competitive market arena. Good branding styles will attract the customer base needed to ensure high sales targets achieved.

Good branding styles also helps to confirm the credibility of the product advertised. If the product has a few competitors, as most products do, there is a need to ensure the customer is very aware of the benefits in making a particular choice. This is where the branding element comes in.

Being able to connect with a potential customer on a more personal level of emotional level is definitely an advantage. Therefore good branding styles needs to focus on making the sales pitch based on these sentiments.

As most products are displayed together, the product that has the most branding promotions will probably make a better impact on the potential customer. When the branding message is firmly imprinted in the mind of the potential customer, this element will help to ensure the customer stays motivated to pick that particular product.

Ensuring the loyalty of a customer stays consistent, is another reason to ensure branding is part of the promotional style of a product. With constant changes and new products being available, keeping the customer focus and loyal is an uphill battle. The branding style must be competitive and effective.

Branding with  some kind of online presence

Basically this entails being as knowledgeable as possible, on a particular product or service. This element is very important especially in the product branding arena.

If a product or service is not well researched then the advertising campaign which includes effective branding styles will end up being inadequate and ineffective. Worse still if the information used in the branding is incorrect or misleading, the negative repercussion can be phenomenally damaging.

It would be wise to use the following steps as a guide to thoroughly researching a product to ensure accurate and effective branding styles.

Market observation and the eventual preparation of a complete portfolio on the product or service must be compiled. The observations conducted to understand the needs and reasons the potential customer chooses and uses a particular product is important to ensure this information is used to the maximum advantage in the branding exercise.

Having a hypothesis exercise conducted is another important feature required when doing research. This hypothesis exercise will ensure the relevant information is market tested both from the credibility and results achieved by the use of the product.

The effort made to conduct the hypothesis exercise is to ensure without any room for doubt that the information used in the branding of the product is solidly grounded.

Gathering the relevant data to help understand the product and its hopeful impact on the consumer world is important to ensuring the success of its salability. Armed with this information the branding team will be able to focus on certain aspects of a product and use it to the optimum advantage to gain customer loyalty and satisfaction.

In conducting a complete research exercise the assigned team would also look into the competitors’ success to understand the conditions tagged to its success. Only then will the research team be able to counter the competitors’ success with their own styles.

Promoting services or products or one’s self is pretty much the same thing. The only difference is in the style and type of promotion used. In order to be able to separate one’s self from the rest and stand out favorably there are certain ideas or tip that can be followed.

It is not something to be taken lightly if individual want to get ahead in their careers or life in general. Relying on the merits of self promotion in order to distinguish one’s self from the rest is sometimes the only thing that stands between failure and success.

• The ability to identify and add value to portray one’s self as an advantageous choice over others is important. This form of branding will ensure the potential client stays interested enough to enquire of the added value mentioned.

• Making a presentation form the added value angle with total confidence is another attractive feature to practice. The confidence shown will not only act as a plus point but will also impress the potential client. However coming on too strong could have the exact opposite negative results, as the confidence element maybe misconstrued as arrogance.

• Being able to “read” a situation or people and adjust the approach line accordingly is also advised. One sales pitch does not work for all circumstances. In being intuitive one is able to change game plans easily, quickly, and easily.

• Target the right people. Don’t waste people’s time with irrelevant information if the matter does not concern them. Doing this is unnecessary and also shows the ill informed state of the individual.

• Keep things short and simple, yet impactful. Being long winded with purposeful use of technically termed language can be very

• boring and annoying if it is not suitable conversation material for the listener.

Everyone and everything has some form of competitiveness tagged to it. In today’s ever changing and fast moving world everyone is trying their best to get ahead using as many ways and means as possible. For some using the media is one option worth exploring.

In order to be recognized as an individual with outstanding or unusual or better that average qualities to present or promote, the first step to take is to reach the target audience quickly and effectively.

Branding will let people know who you Are-Distinguish.

Finding the suitable “tools” to use for this self promotion to be a success is a necessary and important point to ponder upon. In identifying the right tools to use in order to reach the target audience, the path to success in being a recognizable entity is launched.

Most people tend to only bother or show some level of interest in the information or visual effects they are most exposed to. Therefore identifying the target audience one wishes to attract and then liking that information to the use of a suitable media tool will ensure the intended audience receives the self promoting information.

Smart media savvy individual will ensure they are constantly featured in the most popular media tools all the time. These tools may include videos on the internet, blog sites, magazines, newspapers, flyers, podcast and many others.

In creating the exposer needed to stay relevant the individual is also engaging in the prospects in staying visible and encouraging others to

be constantly reminded and aware of his or her existence. Going multimedia is one way of successfully reaching a wider audience platform. Using this form such as videos, audios and podcasts, images and others help to ensure the proper amount of exposure is garnered.

Creating the circumstances where questions and answers are entertained will also contribute to the relevance of the individual and also enhance exposure and popularity percentages.

Using the social media tool to network is a new and innovative means of communication. This form of communication allows individuals to connect, discover, and engage in various activities available through this channel. However there are certain dos and don’ts that needed in branding to be adhered to in order for the successful interaction to prevail. Please contact us at contact@eastvalleymarketing.com.

Podcast: Play in new window | Download

Subscribe: RSS

Eskimos will purchase ice if you show them that they need it.

PERSISTENCE:

It is good not to listen to the word NO. Impossibility should not exist in your vocabulary. Don’t give up on persuading the Eskimos to buy your ice. Let “no” be an opportunity to convince the Eskimos to say “yes.” It is good not to listen to the prophets of ‘no’ and instead try and keep knocking and at last the door will be opened for you. A good sales man should never give up but instead should work on the ways of convincing the customers to say yes.

Persistent is the most important key to success in any business that you venture into. The little things and ideas you pursue each day will one day reach a tipping point that will see you gain from them. This is why you need to be persistent. 

CONVICTION:

It is good to act like you have achieved your aim. Convince your mind that you have managed to convince the Eskimos buy your ice. This will give you the confidence of getting to convince them in real. It is good to have that positive feeling that you have managed to convince the Eskimos to buy your ice. You can achieve this if you are ready to build some business confidence in you. Sell your ideas with a passion.

RESPECT:

This is the key to success in any business venture you have. If you treat people with respect they will also treat you with the same. It is good to remember that the first perception matters a lot. This is why you need to show the Eskimos respect from the first day you approach them. It is of great significance to appreciate their way of life. Don’t underrate them due to their lifestyle. If you want to succeed in selling them ice you should not intimidate them.

Creativity is also needed for you to successfully sell ice to the Eskimos. It is good to be calculative in the way you handle things. Think of the problems the Eskimos may be facing and come up with novel solutions that will help them. Try to come up with improvised ice that will offer solutions to certain problems these people may be facing. This will be a good way of selling your ice. It is good to explain to them how you have always thought of this problem and how you arrived at this solution. This is something you need to explain with creativity so that you win them.

Another way of selling ice successfully to the Eskimos is by going crazy. By going crazy doesn’t mean you get out of your mind. It means you try what has not been tried. Many people think that ice can’t be sold to the Eskimos because it can’t be sold. This is small thinking. The reason why ice has not been sold to the Eskimos is because it has not been tried. Be bold enough and take the bull by the horns and try selling ice to the Eskimos. This may seem an impossible mission but with determination you will make it. If you fail first time, try again. Don’t give up. Try and try, again and again. You will at last make it. Take one step at a time and you will make it.

Taking one step at a time will see you achieve what you want. This is the key to success of any business. You need to start from a low place and then rise up the ladder.

This is the key to success in any business venture you have. If you treat people with respect they will also treat you with the same. It is good to remember that the first perception matters a lot. This is why you need to show the Eskimos respect from the first day you approach them. It is of great significance to appreciate their way of life. Don’t underrate them due to their lifestyle. If you want to succeed in selling them ice you should not intimidate them.

Creativity is also needed for you to successfully sell ice to the Eskimos. It is good to be calculative in the way you handle things. Think of the problems the Eskimos may be facing and come up with novel solutions that will help them. Try to come up with improvised ice that will offer solutions to certain problems these people may be facing. This will be a good way of selling your ice. It is good to explain to them how you have always thought of this problem and how you arrived at this solution. This is something you need to explain with creativity so that you win them.

Another way of selling ice successfully to the Eskimos is by going crazy. By going crazy doesn’t mean you get out of your mind. It means you try what has not been tried. Many people think that ice can’t be sold to the Eskimos because it can’t be sold. This is small thinking. The reason why ice has not been sold to the Eskimos is because it has not been tried. Be bold enough and take the bull by the horns and try selling ice to the Eskimos. This may seem an impossible mission but with determination you will make it. If you fail first time, try again. Don’t give up. Try and try, again and again. You will at last make it. Take one step at a time and you will make it.

The sales process of any product can be quite challenging. It involves a combination of art, science, personality and luck. This is the same case with the sale process of ice. It involves you being aggressive to convince people buy your ice. To make the whole process of selling ice to Eskimos a success, you will be required to have strategy of carrying out this business. This is a very dynamic business that has a number of challenges you will need to be keen to overcome them.

Knowing the benefits you will get from selling ice to the Eskimos is one thing that will see you work hard towards seeing the business flourish. This will be a good thing that will motivate you to use any means available to convince the Eskimos buy your ice.

Many people will be surprised if you tell them that you want to sell ice to the Eskimos. They will think you are insane by selling products that people don’t need. Some may conclude that you don’t have good personality to convince people buy other products so that is why you have opted for ice. You need to motivate yourself and prove them wrong by selling ice to Eskimos the same business they thought you were mad venturing into. Let no one be a roadblock to your ideas of selling ice.

To succeed in selling ice to the Eskimos, you will need to know of what benefit will be the ice to your target customers. For the sale process to be successful you will need to:

1. Understand the problems of your customers
2. Show your customers how your product in this case ice will help in addressing their problems
3. Help the customers understand how you are going to use your product to solve their problem and be available for consultation.

The kind of ice you have will market itself. It is good to have a good relationship with the customers. This relationship is built by you having high quality ice that will be of help to the customer. It is advisable you have empathy, ethic and desire.

These are the three skills you need to have so that you effectively solve the problems of the clients. If you will be able to capitalize on the three factors, you will be able to comfortably sell ice to the Eskimos. These are the three factors that a good sales man should have in mind.

The bottom line of any product is that it cannot sell itself without the salesman advertising its benefits. This is why you need to take an initiative of marketing your ice. This is because products don’t deliver the selling point above on their own; they need people to market them. You will need to have good marketing skills that will see you market this ice to the Eskimos.

It is good to have the best techniques so that you effectively sell this ice to the Eskimos. If you have the best techniques you will be able to sell the ice to a number of clients. This is a good way that will see you earn good cash in a short period of time. It is good to capitalize on any selling opportunity so that you make great money.

It is good to persist even if your ideas are rejected. Take your time to persist customers so that they see you are serious to sell ice to them. Take advantage of any slightest opportunity to persuade the Eskimos to buy ice from you. Don’t give up even if you are in a state of making losses.

It is good to first do good research to know if the Eskimos will buy the ice you are selling. Know if they are qualified to buy ice. It will be a waste of resources and time to go to sell ice to people who are not interested to buy. It is therefore advisable you take your time and visit the Eskimos location and know their need for ice. Prior visitation before the real sale starts will be good to help you know the Eskimos need when it comes to ice. It is good to learn about your customers and their needs.

A good ice salesman knows when to move on. It is not good to keep gloating over success. It is also good to avoid wasting time with people you think will not buy your ice. Try to convince them and if they prove impossible, move on to the next group of Eskimos who are interested with your ideas. It is good to know when to move on.

It is good to explain how different your ice is. It is advisable to explain to the Eskimos how different your ice is from the one sold by your competitors. To do this, you need to have good bargain skills. Tell them what makes you better than your competitors.

Tell them on the means you are going to use to deliver the best. It is also good to tell them what will make you be consistent in giving them the best products. When you are able to explain what makes you unique, you will be in a state to sell your ice successfully to the Eskimos.

Forming good relations with the Eskimos is another thing that will see you sell them ice successfully. After you have formed good relations, it is good to turn them to partnerships. It is good to give your customers good value which will encourage them to buy ice from you. This is one thing that will see you have potential customers to buy your ice.

The Art Of Selling Ice To The Eskimos

Before you venture into the business of selling ice to the Eskimo it is good to do your homework so that you know what you need to sell ice effectively. Just like any other business, it is good to take your time to look for the market of your products. Good preparation is one of the ways of making your business grow. It is good to have confidence in what you want to venture into. Even if you don’t have experience, you can still become a savvy salesman.

Before you venture into this business with the Eskimos, it is good to know what you want from the deal. It is not good to rush. Take your time to know the main reason you want to start ice selling to the Eskimos. Most people will venture into this business to make money.

It is good to get help and information before you start selling ice to the Eskimos. This is the way  you succeed in your business. Seek assistance from professionals like accountants and lawyers. Other people you can’t miss to consult are bankers. These are the people who will see you succeed in the business of selling ice.

As an entrepreneur who has ventured into the business of selling ice to the Eskimos, you will be demoralized if you receive a cold reception. This means the Eskimos will say no to your ice. Let the no not be the end of hope of succeeding in your business. There are a number of ways you can change this no to a yes.

It is good to be humorous. When you face the Eskimos to sell them ice, try to be humorous so that you create a rapport. Some experts in the sales industry recommend that you use phrases like, ‘Thanks for saying no. I am used to three no’s before I hear a yes. Do you know anybody else who can say no?’ You can also use a phrase like, ‘Is that your final answer?’ These are phrases that will help you attract the attention of the Eskimos even if they had said no. They will link you with the Eskimos so that you get the platform of selling your ice to them.

When your Eskimos clients say no, it is good to inquire again and again until you get the main reason why they said no. Get to know the main reason why the customer said so. This is a weakness you need to take as an advantage to your side so that you work on. This will see you convince them to say yes in the future.

Podcast: Play in new window | Download

Subscribe: RSS

Budgeting and credit for family

Budgeting for family is very different from the budget requirements of a couple. The needs of a family unit differ greatly from that of a couple without the commitments of having children. Get all the info you need here.

A good and fully comprehensive family budgeting planning exercise should ideally include items such as dreams, goals, resources and responsibilities of the entire family unit.

This is to ensure all possible bases are cover for the long term planning, thus creating a better overview of the future direction the family should take.

This is also a good way to design the path and work toward the goals set as a family unit. The positive element often enjoyed by this form of planning would include all parties working together and gaining good and practical experiences along the way.

In a lot of cases, the planning of the family budgeting both in long term and short term formats help to bring the family closer and more capable of handling hiccups along the way.

Budgeting and knowing what your credit report says

Family budgeting planning basics should also ideally take on the element of creating a comfortable leeway for unwanted surprises that are almost certain to happen along the way as the family grows and evolves.
Learning how to inspire the family to go along with the expenses prepared is also another important element that can be experienced with the planning exercise.

The entire family will learn to adapt the respective needs and indulgences according to the financial plan drawn. Having discussions and being clear on the financial situation of the family will help instill a sense of responsibility with each family member  thus ensuring all work as one unit to make the financial commitment of the family manageable.

The other benefit of family financial planning is also to get the children involved at a very early age, in the various components, commitments and sacrifices the parents would be making on their behalf so that they are able to enjoy a better quality of life.

Getting the family involved at some level of the family financial planning and goal settings will be beneficial to all parties, especially the kids, as they will be able to see firsthand just what it entails to run a family successfully and comfortably.

Budgeting is a great way for the family to financial freedom.

The perseverance and commitment needed to create a suitable and workable family financial plan will also create a new appreciation by the children for the parents for their willingness to share the fruits of their labor with their children.

Ideally this should be achieved through the arranging of a family meeting to work out the details of the financial goals for the family unit. The following should be some of the elements included in the process of the family meeting for budgeting planning:

A meeting should be called to discuss the aspirations and goals the family should be working towards as a unit. There should be some level of encouragement for all participating members of the family to be able to express their own individual opinions without reservations.

The key to raising children who are conscious and careful about spending habit is to inculcate very early on in life the merits of budgeting and sticking to the budget designed.

Items such as college funds, car upgrades, large house expenses, retirement funds should all be discussed and clearly outlined for all the members to be encouraged to understand the general commitments of the family income.

Getting all the relevant document such as financial records and then taking the time to evaluate the financial situation honestly will help greatly in the eventual financial planning stage.

Getting all the family members to be willing to eliminate any unnecessary expenses and frivolous spending is also another positive attitude to encourage through the family meeting.

It would be a good idea to practice periodic financial evaluation for the better understanding of the family’s financial standing. This is also important; as it will help the family make the necessary adjustments should there be a need for such changes.

The net worth of a family is always changing and this is mostly due to outside factors that are beyond the control of the family unit.
Therefore periodic evaluation exercises will help the parents better adjust to these changes and make informed decisions of the future of the family’s financial standing.

Sometimes this may include the need to make some cut backs on spending or it may also present some positive saving of which the family may decide to enjoy immediately, or even the prospect of reinvesting any access finances for further gain.

All these decisions can only be done when the whole family is committed to positively contributing to the general finances of the family.

When the help of the whole family is enlisted, any small progress or saving can have quite a liberating effect on the family unit as a whole, as it will help to show the positive results of a family working together for the better good of all.

The motivation that can be gotten out of the family unit being able to manage their budgeting needs will  also add another positive outcome from this type of family cooperation.

Through the evaluation process of the current financial standing of the individual and the family unit as a whole, other decisions on investment can be made.

If the financial situation allows for a bigger investment portfolio without adversely affecting the current spending power of the family, then such opportunities should be capitalized upon.

However as in all commitments, some caution should be exercised, so as not to over extend one’s self.

Sometimes after and evaluation has been done on the family’s financial situation, it is found that some changes needs to be made in order for the family to function comfortable without getting into debts. This would require an in depth study of the current spending habits of the family and also reviewing where changes can be made.

The following are some suggestions on how to go about successfully eliminating extra spending without causing undue inconvenience and budgeting stress:

Perhaps the first step to initiate would be to compile a list on exactly how the income is being spent.
By determining where the money is being spent, the individual or the family unit will be able to work as a team to identify areas where cut backs are possible and workable.

Once these areas have been identified, the next step would be to actually start making the changes as soon as possible so that immediate overall budgeting commitments can be  achieved.

This would include unnecessary purchases and indulgences that are no longer totally necessary and considered frivolous. The most effective and quick way to being spending under control would be to go shopping with a list compiled of budgeting  needs rather than wants, and to diligently stick to the list no matter what bargains are available for items not on the list.

Cutting down on entertainment, especially when it is done in an expensive manner is another way to eliminate extra spending. Instead of going out on the town, arrange to have home parties where everyone chips in for food and drinks.

This will not only be an adventurous way of entertaining but would probably be better than some noisy nightclub or expensive restaurant where the bill does not really justify the food ordered

Although some people may scoff at the idea of “cheap fun”, this is often the most enjoyable time people will attest to experiencing. The idea is to be able to have fun without the whole budgeting episode  will not cost a  huge amount of money that the possibility of chalking up debts is very real indeed.