Video marketing has been proven time and time again to be one of the most useful tools

Video marketing bring life to any marketing campaign

in Blog

Video marketing is the best way to go viral.

Video marketing has been proven time and time again to be one of the most useful tools in being able to successfully achieve the presence the product or service needs in order to be unmistakably recognizable.

Video marketing bring life to any marketing campaign as it has the ability to transform static and unattractive conventional advertising styles into action orientated presentations. In the fast moving and ever evolving world of today, people are looking for newer ways to capture in the attention of the market share of customers and likewise customers want to be wooed with exciting presentations that tickle their minds.

Video marketing also has the unique element of being able to connect with the target audience both visually and mentally, taking the audience to a whole different level of advertising. This then translates into successful sales figures which are what advertising is all about. It also motivates and put the target audience in touch with what is foremost and important to them.

Scientific research has also shown significant increase in value of anything when it is visually exposed to the target audience. This in a certain way is instantly taken to a whole other level which indirectly creates the perception of value on the products for the viewers.

Video marketing speaks to an individual the way no other form of advertising has managed to. Video marketing is able to create the perceived want and need in the individual for something they may not even know about or pay attention to until being exposed to this type of marketing approach.

Every business strategist needs to be aware of the most current, viable and successful way of garnering and maintaining optimum business success. Understanding that marketing has shifted form a one-way broadcast to a multi-point conversation is a good start. Today a huge amount of consumers use online searches when looking to research products of services.

Video marketing is now becoming increasing popular as a tool to reach out to a wider target audience than before. People seek out these forms of marketing and advertising tool to help them find answers to their questions, show them how to do something or when they would like to read about reviews on a certain product, service or business.

Video marketing is now becoming increasing popular.

Therefore considering the use of video marketing for online or offline businesses will introduce the most powerful way of reaching the target audience by way of information provided, education of the product use and benefits, building a community of users and many more. Currently more and more people are making purchasing decision based on the video marketing tool they have come in contact with.

Several search engines have noted an increased interest in potential customers seeking the information on services or product through online facilities, one of which is video marketing.

There is documented proof that about 92% of all purchases are made based on being able to source the relevant information and make a decision based on the exposure from video marketing.

Therefore it could be said that marketing online is no longer an option but a very real and important requirement. This then makes it even more evident that video marketing is the best option to choose from in order to ensure optimum exposure on the business.

Because most of the information available through this style of advertising is open to comments, negative or otherwise the added element of trust and integrity is vigorously pursued.

Video sharing has become a very popular form of distributing information today. in this scenario free video sharing sites like YouTube, Twitter or Yell can connect the information and disseminate it to a wider audience base.

What Are The Best Sites

Below are some of the more popular video sharing sites available;

Video sharing on Bolt – geared more towards the younger set, this site offers tools for uploading and sharing videos, photos and games. Generally it is a fairly straightforward free video sharing site which encourages the exchange of information.

However this site does not allow any obscene, harmful, illegal, copyrighted, and other negative elements to be listed or posted. There is also no stalking, impersonation or spamming allowed at this site.

Video sharing on Drop Shots – this is a family friendly site that mainly focuses on allowing its users to easily upload and share videos and photos of family and friends.

Touted to be the number one private video sharing service currently on the internet it is fast growing and relevant. The positive elements that are created by the time saving facility and the amazing speeds of the uploads and use provides indeed a beneficial for those always on the go.

There are also free and premium accounts available. The large high quality images and private and secure storage feature is also another plus for this site.

Video sharing on Clip Shack – is a site where assortments of tools are offered for tagging and sharing videos that have been uploaded. It also consists of user generated content and has a social networking and digital marketing tool tagged to it.

Recently Clip Shack has added another feature to the collection and this one integrates Google Maps for the convenience of its users. This enables the user to track the content and search by location.

Video sharing  sites and video hosting platform.

Making unfounded assumptions is often the serious mistake most people make when sizing up a potential customer. The same can be said when targeting a certain perceived set of audience. The saying that looks can be deceiving has never rung more true.

Perhaps one good starting point would be to look into the psychographic trends that are currently dominating the desired target audience.

Understanding that is not all about the demographics, such as age, income, gender, race and others will allow for a better view on the how to reach the intended target audience. This then allow for a better marketing effort to be launched in order to reach the desired target audience.

Making the mistake of depending on the merit of the product or service to speak for itself could cause detrimental effects in the business arena. A better option would be to focus on groups that can identify and be interested in the product creating the element of appeal.

Conducting a preliminary market research exercise on competing businesses and stores would help identify particular products and the consumer’s reaction and purchasing percentage to the said item.

This will also bring to light the effectiveness of the media of advertising used. This could also include a team assigned to create market awareness and in doing so can categorically identify the right target audience.

Conducting online surveys is also another way to assess the probability of the choice made on the perceived right target audience. However it should be noted that very few people are willing to take and complete online surveys if there is little or no incentives tagged to the completion of the survey.

Assessing the market situation as a whole and how the product or service would impact it is also another indirect way of establishing the basis for the right target audience choice.

There are all kinds of advertising tools available today but the most effective one is the one where the particular topic, service, or product has become the talking point in everyone’s communications and discussions. There is nothing that can compare with this kind of publicity good or bad.

n order for viral videos to have any impact the end results of posting the video should being able to make it the hottest topic in town. The videos must be able to capture the attention of as many people as possible without any other added need for further advertising.

Below are a few examples of the kinds of viral videos that have managed to make the cut.

The New Dork – Entrepreneur State of Mind is listed in the number one slot. Catchy and music based with the accompaniment of an individual rapping’s style of communication, it is not only hip but also relevant to the current viewing masses taste.

2010 Kia Soul Hamster Commercial I Black Sheep KIA Hamsters video. This video is for private viewing but even then this element has not had any negative impact on its popularity. Being slotted as one of the top ten viral videos that people talk about proves this point.

Another really fantastic viral video was the one done for IKEA and by IKEA titled Herding Cats. This wonderful video portrays the creativity and out of the box thinking of its designers.

Catching very natural and uninhibited film of the cats roaming within the store was ingenious, especially when there were shot that could be eventually used as perfect advertising tools for their products. Even the cats know what’s best – so to speak.

When the idea behind any launch is to reach as many people as possible the social media tools can be a very inexpensive and cost effective way to build up the desired amount of interest needed to make it a resounding success with video.

Play

Share this article

Leave a comment

Your email address will not be published. Required fields are marked *

error

Enjoy this blog? Please spread the word :)