Influencer marketing is the heart of social media marketing.
Influencer studies show that 86 percent of women consult social media before making a purchase, and who are they looking to? Their favorite influencer who has the same skin tone, body shape, aged child or taste.
Influencer marketing has evolved, and there are now dozens of metrics, but it really comes down to creators using products, giving authentic and honest reviews, and getting their audience’s feedback. While you are unique, there are thousands, if not millions of women dealing with the same issues you face.
Whether it’s small or large – women are looking online to find influencers via social media content that answers their questions. By giving your reviews on products, and essentially co-signing items you post on your feed, you are giving your audience insight into your likes and dislikes.
Big percent of all advertising dollars, including influencer marketing spends, was spent by the retail industry. And the referral traffic is worth it.A top Influencer that used RewardStyle affiliate links drove 80 percent of mobile visits to major companies, 34 percent of the referral traffic to Revolve.com, 31 percent to net-a-porter.com, 22 percent to Sephora.com and 24 percent to Amazon-owned Shopbop.com.
This is our email to top Influencer that we want to work with.
Influencer request via email you’ve never heard of me.
Hi, I’m (Hollis Chapman). I got your email from top-secret servers using a biorhythmic metaspyder with a 100GB Nutro-plasmic VPN that I…. Ok, I got it from ( Source name).
I’m reaching out because I like what you are doing over on (Name of social media platform
where the influencer is most visible) and I’d like to send you a commission payment… Hopefully
I’m getting ahead of myself, but now that I have your attention, I’d like to mention something that can not only make you fairly decent commissions but also provide your followers with a way to really appreciate you even more.
It’s our newest (product category). Our (product) sells for (Amount) and we’ll pay you (Amount you pay per sale) per sale.
This has the potential to be a nice win/win for both you and your followers. If you’re even the slightest bit curious, would you be open to a quick 7-minute chat? I await your profanity-filled response.
Have an absolutely terrific day,
“Realistically speaking, women use more products than men in their day-to-day,” operation. “Because of this, there is a strong interest in watching women test our new products and share their favorites.”
You can take a look in your purse, car and around your house to find products that have changed your life or brands you swear by. These are brands that would be a natural fit for you to partner with. Your views on these items are important and will drive the purchase decisions of people who follow you.
Just like showing a friend your new bag that goes from work to the gym and then out for dinner will motivate her to pick one up, the same goes for social media. But, instead of one-to-one, it’s one to thousands or millions. You can start by including these brands in your organic content so you can use them as examples when reaching out to brands for in-kind and/or paid partnerships.
Influencer is very popular now-and growing
A top influencer with nearly 2 million followers on Instagram. In an interview with me, she said, “We have built strong brands with strong audiences that listen to us, and that drives amazing return on investment for brands who want to work with us. We are the new faces of digital marketing, and we have the power to influence thousands, if not millions, of people, and that’s extremely valuable.”
Related: How to Present an Authentic Self at Work as a Woman
There has never been a better time to start a business as a woman.
Many people think of influencers as just pretty faces who take nice pictures, but they don’t realize influencer marketing is a multibillion-dollar business and that the Social Media Millionaires club is real. It is well-documented that traditional business women receive less funding than men and that number is even smaller for minority women.
But, in influencer marketing, you can get started with a camera, a few editing programs and items you already own.
It is hard work to build an audience, and even harder work to build a standalone brand, but it can be done.Example of a top marketer with online influence into a cosmetics brand, Persona Cosmetics, that is now carried at Ulta. Joy Cho has multiple lines that are carried at Target.
Having your own line of cosmetics, apparel, kitchenware or travel accessories can seem like a lofty goal, but if you build an audience that would benefit from your project, you are one step closer. Think backwards from your big goal. What are you trying to achieve and what experiences/relationships will you need to achieve it?
Once you have that mapped out you will know which projects to accept, which events to attend, and how to structure your roadmap to success.
“I think it’s about time women dominated an industry that sits on billions of dollars,” says Teni Panosian of @tenipanosian in my book INFLUENCER.
“We’ve created a space where we’ve taken our respective leads in our careers, each in our own way, and that’s extremely rare. This line of work allows content creators to do practically anything we want; we make decisions that determine where our careers go.
And, industry-wide, we keep a certain level of quality and professionalism that has allowed us to be taken seriously. Truly, what other industry do you know of that allows women to make the kind of living that we do? We don’t focus on that fact very often but it’s monumental.”
There are more influencers now than ever before, but the size of the pie is also getting larger. Figure out your “why,” identify brands that would be an organic fit and get started on your future. Someone has to be a part of the next wave of successful influencer. Why not you?