Why and How You Should Use Video Marketing

Why and How You Should Use Video Marketing

video marketing for the future.

Why video marketing for your business.

Another fantastic way to get video marketing yourself online is to use video in your marketing. Have you ever just flipped through YouTube? Video marketing is everywhere and there is no end to it.

You must look at the camera at all times when you make your video marketing recording.

One thing that is almost universal about people is that we would rather watch than read our advertisements. I get much more entertainment out of watching a thirty second commercial than I do reading a blog. “Consumers need to be entertained, we
have short attention spans.”

You don’t want to mumble when you make your video marketing recording

Making a video to use for video marketing is simple and will benefit you immensely. Before I get into how to make a video, let’s talk about where to put a video. There are two places you should put up a marketing video. The first is your website. If you have gone through all the trouble to make a marketing video than you need to make sure and put it up on your own personal website so that everyone can see it.

I know someone who makes video blogs along with written blogs just to keep things entertaining and keep their customers entertained. If you don’t put it on your website first, however, your client might not know it exists.

Many consumers don’t go around looking for web videos of potential marketers through YouTube. In other words, if you make a video on choco bacon and don’t put it up on your own website, then you are missing out on a very video marketable opportunity. So why would you even bother putting it on YouTube if you already have the video on your personal website?

I’m glad you asked. Your webpage is limited to those who know about your product or are actively seeking out someone who offers your product or services. If you sell turbo pens or chocobacon then your audience is going to consist of people pen hunting and looking for
chocobacon.

Now, that doesn’t mean there won’t be the occasional stray wonderer who happens along your webpage. I have stumbled onto many pages (some of them I wish I hadn’t) out of sheer curiosity.

However, your customers already know you’re going to entertain them. What you need is to broaden your horizon. Putting your video marketing on YouTube will definitely broaden that horizon. YouTube allows anyone in the world to watch your video. All you have to do is make a video and upload it and see how many clicks it gets.

One way to ensure you are getting the response by putting a link to your video on your social networking sites. You can post a link to your YouTube video up on your personal
Facebook site and your product Facebook webpage. You can also post a link to your video on Twitter. Whichever way you choose (and I would suggest all three methods) your YouTube video is there for the world to see.

What to Put in Your Video marketing

Just like writing a blog, people sometimes draw a blank when it comes time to put content into their web video. Making a video doesn’t have to be over thought, you’re not trying to win an Oscar here, you’re simply advertising yourself in a more creative manner.
What you do need to have in your video is content. Your video can go one of two ways:

Professional

Silly and entertaining

This isn’t to say that your professional video won’t be entertaining, as I’m sure it will be, it just means that you can make your video more structured and formal or more informal and commercialized. To answer this question you need to ask yourself what market you’re
trying to appeal to. If you want a professional video marketing full of busy entrepreneurs such as yourself, then you definitely want to make a professional video. However, if you want to appeal to the younger generation and give people a laugh then you want a more comic approach.

The Professional Video marketing video.

Making a professional video means you need to have a certain style. You will want to wear a suit and tie (if you’re a man) or a dress top and professional hair and make-up (if you’re a woman). The background of the video should be a solid color and you will want sit with the video only showing your upper torso. Also, make sure whatever color you’re wearing doesn’t clash with the background of the video. It’s important to keep your appearance.

Professional. Bright colors, loud make-up, huge hair and a five o’clock shadow are not professional. A professional video marketing should be short and informative. This is the kind of video you want to show to business CEO’s and use to sell yourself as a reputable investment.

You want to market your product by marketing yourself. In other words, you need to do the following:

Speak professionally

Articulate

Describe the product

Show an example if the product if necessary

Explain why the product is a good investment One thing many people have a hard time with on camera is the ability to speak professionally. Slang is not professional, you must choose your words carefully and make sure they are grammatically correct when you  shoot your video marketing video.

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