Topics to pursue for your target market
Topics to Pursue so you can decide what topics best appeal to your target market and which one will you be most effective in? Here are some factors to take into account:
Something You Are Expert In Or Passionate About Aside from the motivation of generating income topics, you should also take into consideration your personal passions in order to come up with an information product that sells.
It must be something that you believe in, which you are eager to share or confident to sell an idea which you believe will present real value or solution to your target audience. If making money topics is your motivating factor, you may run the risk of selling information that does not offer real value at the expense of your buyers.
Topics you are an expert in.
Take time to identify what your interests are, what topics do you consider yourself an expert in or something that you can truly identify with?
Research Topics that are popular In the market If you have already identified what topics you want to focus on, you will need to drive down and identify a specific issue/problem that most people in your target market can identify with.
Topics with has passion.
So aside from taking into account your personal passions topics, you should also take time to study what best appeals to your target audience – the same ones you will be selling your information product to.
This will help you ensure that the information product you want to create actually has a defined market for it and not merely take on a hit and miss approach.
For example, if you are a mother yourself and you are truly passionate about parenting and helping working mothers juggle work and family life as well as setting aside time to nurture oneself, study on that particular market topics.
What are the common, prevailing woes? What issues do they usually deal with? You may want to focus on instilling discipline among toddlers in this modern world or maybe a potty training guide.
Spend time In forums and social media sites In order to best appeal to your target audience, you need to get intimate – take time to study who these people are, what are their common problems, what do they usually spend on, what is their average monthly income, how do they spend their leisure time, etc.
So how do you exactly achieve this important information without conducting an extensive survey? Make good use of social media topics and forums. Facebook and Twitter have search functions that you can use to filter search results.
You can also determine what specific age bracket you want to target. By hearing the questions and learning what they are talking about straight from your target audience, you will be able to come up with an effective content strategy that can best appeal to that specific niche.
Twitter Search Function With almost everyone on Twitter these days, it’s the perfect place to study your target market. Using the search function, key in the topic you want to work on and include a question mark sign in your search.
For example “yoga”, this will generate a result tweets with questions users posted about yoga. This will help you have a ‘pulse’ on the current interests/concerns.
Facebook Since most Facebook users use privacy restrictions, you can conduct a study on the Fan pages of your competitors or top industry providers of products or services that are relevant to the information product you plan on working on.
Try to come up with top 3 competitor fan pages that have the most number of “likes” and take time to read interactions. Forums Forums offer a wealth of information. Find one that is specifically created for the market you want to target.
For example, you can find forums on working mothers through a simple Google search. Spend time reading what the members are talking about, what concerns and problems aired and advices sought. Information products go beyond delivering relevant information.
To be really effective, you need to deliver real value. By taking time to study your market and what are the common concerns, you will be able to outline your topics that will best address the problems and appeal to your target audience.
How to Create Your Own Ebook For many people, publishing a book may seem preposterous especially for those who don’t actually have a flair for writing.
While this may be true several years ago, in this day and age, you can publish and sell a book under your name without writing it.
Of course, this will naturally incur a corresponding expense for contracting services and it’s better to personally write something you are truly passionate about but do always have the option to outsource or purchase.
In this chapter, we will explore the different options available for writing, publishing and selling topics under your name or brand. Do It Yourself Creating ebooks is one of the easier to make information products that you can do at the comforts of your home.
Anyone can create a book and rake in profit out of it. Advantages Here are some of the great advantages that come with being your own writer and publisher:
1. Gain complete control of the work. Working on your own book gives you the freedom what to write and when to write it.
2. You enjoy 100% of the profit for every sale made. 3. There is no limit on the number of topics you can create and sell. Once you learn the ropes, you are free to work on a new one every week, if you want to.
4. Selling online allows you to put your ebook for sale 24 x 7, even when you are on a vacation or while asleep. 5. No start-up risks. You only have to invest your time and effort.
6. You have full control of the content outline and can conduct more in-depth research and discussions or highlight issues you feel important and relevant to the topic you are working on. Challenges Book writing is more difficult compared to writing ordinary articles.
As an ebook writer, you need to make sure that you will create a consistent train of thought all throughout the book. This will require you to weave paragraphs and chapters together in order to present a cohesive and engaging topics that will compel readers to keep reading.
Ebooks generally require you to write in a conversational tone that ensures readers will feel welcome rather than be overwhelmed by the new information you want to present. Depending on what specific topic you want to work on, ebook writer may range from 20 to as much as 300 pages.
With easy access to information, by taking time to conduct extensive research on your subject and outline your content carefully, you will be able to write topics on anything you set your mind to.
Tips 1. Define Your Audience Keep in mind that writing is an art of communication. In order to be able to communicate effectively, you need to know who you audience.
Are they mostly men or women? Will you be writing for business people or you are targeting stay-at-home parents? What are their specific needs and preferences?
2. Brainstorm You can do this mentally, write it on paper or you can use a mind mapping tool such as www.freemind.com , to help you get your creative juices flowing and plan out your content outline.
3. Do Your Research Sure you may think you have the knowledge and expertise to write the book on your own, it is still important that you conduct a thorough research to make sure you will be able to fully cover all the pertinent topics on the subject. If you need to back up your facts with scientific data, by all means do so.
4. Format content for readability- People will generally not have the patience to read an ebook with large chunks of text. Instead of filling it up with long paragraphs, try to break it down to smaller ones, and include a lot of white spaces.
Use images to drive home a point or illustrate something especially if you are writing a step-by-step guide. You want readers to consume information in a friendlier way. 5. Edit, Edit and Edit Read your content a couple of times to spot grammatical and typographical errors.
This will not only help you edit and delete but also refine your thoughts and how you present your ideas in a more effective manner. While this may require more time, you want to be known as someone who put out quality books instead of simply focused on quantity over quality.
Hire a professional If you don’t have the skill or the time to sit down and create an ebook yourself, you still have the option to contract the services of a freelance writer. Writers can give voice to your thoughts and translate your ideas clearly. If you already have a definite idea what material and topic you want, it is highly recommended that you create an outline of the book to give better direction on what key topics you want the writer to cover.
Advantages of hiring a ghost writer – Freedom to Focus More On Your Business Strategy Aside from creating the topics itself, you will no doubt need to attend to a hundred and one things to set up everything, grow your reputation, build a following and manage your website, among others.
You will not be able to focus on all these if you are too caught up with coming up with content. Hiring a professional takes off a huge burden from your workload. – Tap Experience and Expertise You can hire a ghost writer who has an extensive experience in creating information product, which means you can tap and take advantage of his/her expertise and experience.
Sell Multiple/Unlimited Information Products With a ghost writer, you can come up with not just one but multiple information products to sell, which can present multiple income streams.
Disadvantages Of hiring A ghost writer – Cost Quite naturally, you will need to spend for the services of a good and experienced ghost writer. Depending on the size of your ebook, a single book project can cost anywhere between $400 to as high as $3,000. While this may seem like a significant investment, if you have a solid idea, you want to pursue and hire a talented writer available, you can look forward to earning 100x as much as your initial investment.
Communication If you plan to outsource, you will naturally be required to coordinate and constantly communicate with your writer. If you want to be involved all throughout the production process, you need to contribute your input and collaborate with your writer on your topics on a regular basis.