Promoting Your Ebook
You’ve gone through all the writing and editing your Ebook process. You’ve formatted your eBook properly and have a dynamite cover that will attract the eyes of potential customers, and you’ve published it on Kindle. Now you just sit back and wait for your sales to go up, right?
The author has to promote their own ebook.
NO! It’s up to you to promote your Ebook. It’s up to you to let the world know it’s out there and why they should buy it. If you have a budget, like I said above, you can use Kindle paid advertising. There are also other services that you can pay to help increase your
eBook’s visibility. If you think you have a book with “best seller” potential, it might be well worth it to pay someone else. For most beginning writer’s, however, it will save you more if you promote the book yourself.
If you do have money to promote your ebook.
You may have money and choose to advertise your ebook on Kindle, which is a good thing. You don’t, however, want to throw all your advertising efforts in one place. This is especially true if you are a new author. No one has ever heard of you and have no idea who you are or what your book is about. For that reason, you should try some other options.
Here are a few places to promote your ebook.
Social media – Sites like Facebook, Twitter, LinkedIn, etc are very popular sites. Posts made on these social media sites are seen by a lot of people. If you don’t have at least a Facebook account for yourself, you need to create one. They are self explanatory to set up, and only take a few minutes to get up and running. You want to set it up so everyone can be your friend and view your page.Once you’ve created your page, post about your book regularly.
Get the word out about where it’s published and post a link where they can go to buy it. Once you’ve grown a strong presence on these sites, more and more people will be drawn to your site and your ebook.
The object with social media is to maximize exposure. Just telling people isn’t enough. You need to link it to everywhere they can find it.
YouTube – YouTube videos are simple to do. You don’t have to hire a professional to do it. You can create a short video, usually only about three minutes, introducing yourself and your new ebook and post it on YouTube. Everything that makes it catchy to a reader will work to attract them to watch your video and learn more.
Get yourself out there – When people think real authors are accessible to them, they love it. You can advertise times and have virtual question and answer sessions about the ebook.
Complimentary copies – Google search and find bloggers who review books. Send them complimentary copies of your book and ask them to review it.
Be careful with purchasing services – When you’re paying for editing or promoting, you want to make sure everything is clear and in writing. Sometimes deals sound so inexpensive, and end up costing you a fortune. If you can’t determine what the final cost will be, don’t use the service. Find someone you feel comfortable with and you can
understand all the fine print.
Write another small eBook or report and offer it for free – Everyone likes to get free things. If you offer something free to either your subscribers or those who view your site, you will attract more traffic to your site. Many opt not to do this, because they think writing a report is just too difficult. It is really quite simple if you follow these simple steps:
1. Use a simple word processing program like MS Word
2. Gather several articles you’ve written
3. Select a few you feel go together and put them in an order that will
make sense to the reader.
4. Make sure each concept flows with the next concept
5. Find ways to connect them.
6. Have good sized margins of at least one inch on both the right and
left. This will make it easier for people to read.
7. Make sure all the articles are in the same font. You want to use at
least 11-12 point fonts because people of all ages need that to be able
to read the book. Both Ariel and Arial have been found easier to read
than Times New Roman.
8. Add a few pictures throughout the document. Don’t just throw in clip
art. That isn’t made for professional use, only for personal use. You
cannot sell it commercially. Find sites with free pictures and/or art work
and use those with the proper credit notations.
9. Have larger, bolder title and chapter titles – If you underline a title, alot of people will just try to click on it. Instead, use bold or color
headings. Create a simple, eye-catching cover page and the report is
You’ve created something simple and effective that you can give away in a few hours time. It will attract people to you when they’re looking for your topic and see that it’s “FREE.” Then, you can have the link on your site where they can buy your book. If you do a good report, they’ll be interested enough to take a look at your book. If they like the way
that looks, they’ll buy it too.
Once you’ve done all that, you have a product you can share with possible affiliate programs to help you promote your product in return for a commission, or for your promoting their product on your site. As long as the two are complimentary, it usually works well for your ebook.