Podcasting a new phenomenon
Podcasting is a relatively new phenomenon which is steadily gaining ground. It has become popular since 2004 and has not looked back since. A podcast is an audio or video file available online for syndication.
What makes podcasting stand out is that there is a service which lets users download once a new one is available. One of the best things about podcasting is that anyone can get into it. Grab a good microphone and the proper software and you are good to go.
Podcasting for online syndication
Adding these podcasts to RSS feeds gives wider distribution. Getting them on iTunes would be like hitting the site traffic lottery. But what should you do with podcasts? It is up to you really. Ideally, your podcasts should stay informative and useful.
Remember, people still go for value so that is what you should strive for. Another thing that podcasting lets you do is reach people with mobile devices. Despite the name, podcasts are not exclusive to iPods and iPhones.
Podcasting is a value base format.
Other MP3 players may be used to download and listen to RSS podcast as well. This way, people on the go are able to hear what you have to say anytime and anywhere. There are a few things you should know.
Podcasts should be uploaded regularly to keep your viewers or listeners hooked. Unlike videos, these are usually longer as well. The average podcast takes between 20 and 60 minutes long. Podcasts may be hosted by one of several service providers such as Libsyn , HipCast and GoDaddy .
Other sites such as OurMedia can provide the same service as well. Video marketing is the slightly older sibling of podcasting. Due to the medium they share, they are closely related as well. At its very core, video marketing involves the use of videos to sell products and services. It is a great method to use for reaching an audience who would have otherwise been missed.
Video marketing may be done in one of two ways. First, ads may be embedded within and existing video. This set-up often involves an ad running before the video’s content itself. Text ads may also appear on the bottom as the video plays. Second, ads may be shot and uploaded online as standalone videos.
Once again, you want to use this medium to create insightful videos about the products you offer and promote your podcasting show. Your business itself could also be the topic for the day. Whatever you do, make sure that your videos are useful for your target market. For instance, you can upload a video about nutrition if you have a site which specializes in baby food. For better distribution, make your videos as entertaining as possible.
This leaves a better impression for your viewers and creates better name recall. Still, you want to keep them informative at the same time. Keep your podcasting videos short and within three minutes. Upload them regularly and do not keep your subscribers waiting too long. Upload your videos on sites such as YouTube, Vimeo and Metacafe .
These video sharing sites receive high volumes of traffic. Other options include Blip.TV, Daily Motion and Y! Video.
Guest Blogging to promote your podcasting-put your thinking cap on and come up with a blog post that your target market will find helpful. You should know that you do not even have to have your own blog to do this method.
Of course having an existing one does help a lot here. Guest blogging is simply writing for someone else’s blog. The idea here is to upload content on their site for some back link included somewhere in the post.
This link is placed at the resource box and can be used to direct traffic to your website or your own blog. To do this, find a suitable blog which relates to your business and products. Contact its owner and see if he or she will allow you to write content for the site.
In doing this, you want to be on top of your game. Your article should be written with quality in mind. Of course do not forget to include links to your site. If you have your own blog, use this opportunity to bring home some of the site traffic.
It is completely okay to promote your own blog or your podcasting site as long as you keep your end of the bargain. In return, other people may guest blog on your site as well. Various blogging platforms such as Blogger which is owned by Google are available.
This platform already scores major props for Google search engines. Tumblr combines the best of a fully-functioning blog and Twitter updates. This works best for uploading images and video.
EBook Distribution Blog posts can only contain so much information. The average post only runs between 500 and 1000 words after all. In some cases, the space is clearly not enough especially if you have plenty of things to say. When this happens, writing an eBook is your best bet.
As always, your eBook should be packed with useful podcasting information. This time around though, you are not limited by space. Take advantage of this fact and include as much information as you can.
Still, you do not want your eBook to be a long-winded stream of nonsense. Give enough details but make sure that you do not waste your space. eBooks can cover pretty much anything that is related to your business.
Write how-to guides and other bonus material for your potential customers. The important thing here is that you are sharing something that could help them solve their problems. EBooks may also be used to give your customers a taste of what is in store for them. Shorter reports may be published for a more concentrated but still detailed piece for your customers.
How you distribute your eBook is up to you. You can have it as a free download from your site or a separate product that customers have to pay for to get access. EBook directories such as Scribd, eBook Search Engines and Project Gutenberg are among the top choices for this purpose.
Best of all, this method may be used by just about anyone from coaches, eCommerce store owners, affiliates and consultants. Social Networking With millions of people logging in to their accounts every day, social networking is one of the best ways to get your podcasting site noticed.
Some of the biggest players include Twitter, Digg, StumbleUpon and of course Facebook. Those are just the top players and many more clones and knock-offs are there as well.
But what do you do with these social networking sites? The truth is that they were all created for one purpose – sharing content. From blog posts, videos, images and podcasting files, you will have the word out once you hit the ‘Share’ button. If people like the post, they are most likely to share it in their networks.
In effect, this creates an endless stream of content sharing that reaches a wide audience. With a bit of luck and practice, your posts will soon go viral and attract tons of traffic to your site. Social networking accounts are best used for keeping your customers posted on anything and everything about your business.
Post status updates on your products or services. How about inviting everyone to an event you organized? Social networking is the easiest and most effective way to get your message across.
The beauty of social networking is that accounts can be integrated. Upload content on one account and you have the option of sharing it on other networks as well. This makes it easier to share contents and updates.
Creates accounts on Facebook , Twitter, Digg and StumbleUpon to promote your podcasting business. You do not have to spend a dime on social networking, podcasting can be done at a very low cost to begin.