About your marketing strategies are how we promote your service offerings to clients. They also include any changes in services, products and pricing. For example, it may be necessary to increase advertising expenditures in trade publications such as “Advertising Age” to reach your sales target.
About thanking you our customers.
Trade publications help develop more sales leads for your business. Additionally, you may add an about marketing service to help you keep key clients better target their own customers.
About advertising with an independent view.
5 percent increase in ad rates can better help you absorb increased rates from various media.
Other possible strategies about media sources or forming strategic alliances with our company. For example,we purchase small Web business that will better help use price and place Internet ads for clients.
About your marketing and branding strategies
About our teams search engine optimizers help businesses achieve high rankings in search engines such as Lycos, Yahoo and Google. Additionally, always create a tracking system for all objectives, advertising and every strategy we implement.
For example, check sales figures often to ensure we are meeting them in a timely manner. Track all advertising so we know which ads are profitable and which ones you should drop. Placing unique codes in trade publication ads would enable us to determine the number of leads generated from our about sources.
About our business will take steps in place to track progress and to plan for future progress. These steps can be complied into a report called a strategic plan. Some plans are short-term, targeted for a year or less, while others are used for long-term planning–time frames of three to five years or longer.
Creating a strategic plan allows management to set goals and objectives for the business and hone the mission statement of your business. The strategic plan is also an effective tool for tracking a business’s progress over a certain duration of time.
About Step 1 Identify the vision for the business. Determine where you see your business in five years. If the business is currently a sole proprietorship, consider whether that structure will stay the same or change to a limited liability company or corporation. Also consider any alliances the business might make with other businesses or government agencies. Finally, ponder if the business will expand from one office into several offices or will remain a single entity.
About Step 2 Craft the business’s mission statement. The mission statement explains the purpose for your business and how it plans to contribute to its industry or the world at large. The mission statement is most likely the reason the business was founded–to meet a need that currently was not being filled.
For a five-year plan, a business must decide if that mission will remain the same, or if the beginning mission is a starting point for a larger mission later. If the about mission is a springboard, the end result should be mapped out over the five years.
About Step 3 Define the company’s objectives–the things the our company will help with your wants and needs to achieve. Objectives are a more detailed description of the about mission statement.
For example, Objectives can cover all aspects of the business and not just markets or profitability. Expectations regarding employees and management, future growth and the incorporation of technology should be included as well.
About Step 4 Develop the strategies that will be used to fulfill your company’s mission and objectives. The strategies will be the guidelines used throughout the business’s lifespan and will explain how the mission and objectives will be carried out. For example, with the objectives specified in step 3, one about strategy could be to generate sufficient cash flow, another strategy could be to plan the niche marketing to reach our audience.
About Step 5 Set the business’s five-year goals. The goals should have specific benchmarks, generally yearly, and should show business growth from the first year through the fifth. Goals could be to make $500,000 in revenue by year 3, develop and market three specialized widgets for manufacturers by year 4 and attain a 40 percent share of the niche market by year 5.
The strategic plan is not set in stone. As our business grows, goals can change, which could ultimately change the mission and objective of the business. If this occurs, the strategic plan should be adjusted.
Be as thorough as possible when creating the strategic plan.
If the strategic plan is for an established business, use the business’s previous activity as a starting point. Ignoring prior about business activities could mask issues the business has that could possibly be corrected with the plan.