Integration Marketing Strategy with Pod Casting.
What is online Integration Marketing vs. JV Partnerships? The online world operates, or should, in exactly the same way as the offline world. Google, Adobe, Alexa, and Ask all involve themselves in online Integration Marketing.
How to add Integration Marketing to your weekly show.
If you download Adobe Acrobat, there is a good chance you will be given the opportunity to install the Alexa toolbar unless you un check the option. Each one of these companies is
gaining online real estate presence by coat tailing other marketing campaigns that are congruent to their own.
How to Find Integration Marketing Partners while Pod Casting.
Major online companies who unify themselves with the marketing efforts of other companies make their own mission entire or complete as the definition above stated. They know how valuable this concept is to their business, question is, does the solo online entrepreneur know? If you watched most marketing efforts today, the answer would be NO.
Joint-Venture (JV) Partnerships are different than the completeness of Integration Marketing. They represent a taste of IM but not the true essence because JV Partnerships can end as fast as they start and are not always constructed to be long term as IM.
Two or more parties, usually members of the same online mastermind, create a marketing adventure where one party’s product or service will be shared across the network of the other partners. Each partnergenerally has a list they market to in cases like joint adventures and, of course, there are commissions made. This is called affiliate marketing.
Long-term IM happens when JV partners continue to offer something from the other member in their marketing funnel. The product or service offered is always something congruent with or similar to what the customer has purchased. In other words, there must be relevance for you to have success.
How does an entrepreneur use online Integration Marketing? The answer to this question is not as easy as saying, “One, two, and three.” Online IM is used in the following places:
Opt-in pages – bonuses are often offered here and may be from other marketers.
Email – this is usually coming from someone’s marketing funnel you have subscribed to. Here you can see the up sells after your initial purchase.
Thank-you pages after a purchase – can and should contain more relevant information to the consumer either for free or sale.
Blogs – many entrepreneurs form affiliate partnerships with others providing them html code to add in a blog post or sidebar in the form of a widget.
The image with link stays indefinitely adding that much more exposure to the original marketer as long as the website owner blogs regularly and continues to engage with his or her target audience.
Once you truly understand the concept behind online Internet Marketing you will find yourself immersed in research and development. Perform due diligence in the creation of your content, its marketing and launch, because other experienced marketers will not host you in their campaigns if they think for a minute you are a charlatan.
R&D involves your product or service and those who will want to integrate with it which leads us to our final point in this introduction.
Integration Marketing creates a “win-win” situation The name of this game, if you want to call it that, is value. No one wins if everyone is a charlatan. The internet is as real a world as the offline world.
The web hosts billions of real people who are looking for real answers from real entrepreneurs that have their act together. Integration Marketing unifies experts by creating a situation where superior products and services come together in marketing to a
• Brand Exposure
• Relationship Building with other list customers
• Credibility & Trust
How Integration Marketing Pod casting Can Increase Your Profits Faster & Easier