How to Monetize Your Passion.

Monetize Your Passion


Once you have identified the practical skills behind your passion pursuit, you can consider having it make money for you.

The really cool thing about any kind of specialized interest is that there are other people out there who share that interest. When your interest is really unique, it can be a very niche market but those people are also often very involved in their unique interests.

But even if your passion is in a more general arena, there are ways to make money from it.

Pursue Your passion

How to Pursue Your Passion


Find a Job that will provide the passion you seek.

Since you’ve already done some research on job descriptions that relate to your passion, you can look further into those descriptions to see the kinds of companies that hire those people. If you are able to secure a job and use your career to pursue your passion, kudos! Many people aren’t able to work in an area they’re passionate about and you should fully enjoy and appreciate this opportunity. If you don’t find a job right away, consider volunteering for an organization. You could support a positive cause while doing something you love. Start a Membership Website/List Many experts create websites or email lists where they share information on a regular basis for a monthly fee. If you enjoy flying and building kites, you could consider creating a passion membership list where you email members weekly tips on how to build better kites. Membership programs are great because they create income that comes in on a regular basis. As long as you continue to provide valuable information and good service to the members of your list, you’ll have a steady stream of income. One way to get subscribers for your list is by attending those events, festivals and conferences mentioned in the previous chapter. You can request people’s email addresses and find out if they’d be interested in signing up. Create a Blog Blogging is very popular and can be a great way to share your knowledge and passion while making money from it. With a blog you can make money promoting products, selling ad space or selling products. Plus, by blogging about something, you get the opportunity to showcase your knowledge and discuss your passion.

Productize Your Passion

 As I mentioned in the last chapter, selling products is a great way to monetize a blog but you can create and sell your own products without having a blog. Ideally, you should have some access to an interested audience of people to buy your products but even if you don’t, you can still benefit by creating some. Now that you’ve done some research into your topic of interest and you know that you’re not alone, you can rest assured that there are customers for your products on passion.

 Ebook on Passion Ebooks on passion is a great way to share your knowledge about a topic easily and independently. Typically, ebooks aren’t expected to be hundreds of pages long which make them much easier to write than a novel. The length isn’t as important as the quality of information but it should be more than just a few pages to make sure the buyers of it feel they’ve gotten their money’s worth. As you know, many people purchase and read ebooks (like you’re doing right now!) on their computers, smart phones or tablets on a regular basis. The key is to ensure that the information being provided is valuable. Even if you’re writing on a topic that you’re very knowledgeable about, do some research to make the book the best it can be. Video Course on passion If you prefer talking to writing, a video course is another way to monetize your passion. All you need is a camera that can shoot video, a tripod and an easy video editing program. Most computers (both MAC and PC) come with a basic video editing program. MACs come with iMovie and PCs come with Windows Movie Maker. However if your computer doesn’t have either, you can download Adobe Premiere Elements, which is another easy to use video editing program that works on both operating systems. You can download a trial to practice using it with limitations and then upgrade for less than $100. Once you have the technical tools, you’re ready to record but now you need a plan for your course.

  1. Determine the goal of your course or your desired outcome. It helps to know the end result of the course then you can work backwards.
  2. Write out the steps required to meet your desired outcome. Make sure you write it in the correct order as if you’re going to tell someone how to do it in writing.
  3. Decide how many videos you want in the course. Try to keep the course nice and tight but don’t cram too much in one video. Ideally, an online video should be no more than 8 minutes long.
  4. Create a plan for what you will cover in each video. Don’t write a script. You will be tempted to memorize it and won’t sound natural in your videos. Give yourself an outline to make sure you touch on all of the steps.

Now that you have everything you need, it’s time to record your videos. Make sure you do it in a quiet room with good lighting. Be clear but concise in your instructions. Practice a little if necessary. It might be odd to see yourself on camera if this is your first time so do some test runs to get used to it. Webinar Course If you don’t have a video camera or don’t want to be on camera, you can do a webinar course that doesn’t require that you be on camera in person. You will need to provide your voice and expertise, but that’s it. The steps to creating a webinar course are similar to creating a video course.

  1. Determine the goal of your course or your desired outcome with passion.
  2. Write out the steps required to meet your desired outcome. Make sure you write it in the correct order as if you’re going to tell someone how to do it in writing.
  3. Decide how many modules you want in the course. Try to keep it nice and tight and don’t cram too much information into one module.
  4. Create a presentation in PowerPoint or a similar program. This will be your plan but also provide visual materials for the people who will be participating in your webinar. If they can’t see your lovely face, they should have a cool presentation to see.

Once you have these pieces organized, use a program like Web Ex which can cost up to $89 per month or which can cost up to $69.99 per month. Both have free options which have limitations but may work when you’re just starting out. If you’re unsure how your products should look, do a web search for others that are similar to what you’d like to create. The web is a great repository of products that have been created and can be used to provide an example that you can work from.   Ideally, you would have a website or blog that you could use to market your products, but that isn’t necessary. There are online marketplaces like ClickBank and Paydotcom where individuals can sell information products that they create. There are pros and cons to all marketplaces so do your research and make sure you read the fine print, carefully. Many people don’t pay much attention to the terms listed on most websites but if you’re selling your products, it’s important that you do. You want to make sure that you understand and truly agree to those terms before you click to create an account and start selling your passion products.

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