How to Interview and Sell the show.
You can make a surprisingly good amount of money doing a interview with people and selling the recordings. It all depends, of course, on who you will interview. Interviewing a nobody won’t get any hits, no matter how interesting the actual content is – at least, that’s how it is at the start.
Sell the interview in a group of five.
Why do a interview sell? Maybe it’s because people like knowing how other people think. Maybe they want to understand why someone did something. Or maybe there’s some drive to uncover more private and intimate details about other people. Whatever the case, A good interview can make for some prime salable digital products.
Set up your blog as a membership site with the interview they can buy.
You can generally conduct a interview in two ways. The first is the traditional Q-and-A format. In this format, you can have questions prepared and then ask them and get answers in return. While this can be a little dull at times due to lack of spontaneity, it does keep things organized and on track.
The other method to conduct an interview is free talking. In this format, you come up with questions and ask them as they come to mind. This can be a little less organized but more credible because the result comes out as natural and not constructed. Moreover, this leaves you freer to pursue follow-up questions when needed.
If you will use the free talk format, here are a couple of things to keep in mind. One, learn what you can about your interviewee, so you know what avenues of inquiry to pursue. Two, keep a written list of questions on hand, for quick reference when you need to change the topic or simply avoid dead air.
Be sensitive to your interviewee’s preferences when it comes to questions. Asking questions that they really don’t want to answer can lead to trouble. Your interviewee may clam up, lash out, or simply walk out on your interview. A little sensitivity can go a long way. As for formats, you can sell text transcripts, audio recordings, or videos
of the interview.
Sell Others’ Products from the interview.
The most common form of individual-owned business online is selling products. Just like how your average brick-and-mortar shop gets its products from suppliers and sells them, so to can you can prepare sell able items and sell them at a profit via a website.
You do not even have to have your own website to sell products online. You
can sell via websites like eBay, which even facilitate digital-world “shops”. This is traditional buy-and-sell business in a digital context with a good interview.
The biggest problem is choosing the products that you will sell. There are so many kinds of products out there and so many variants of each type too. You will need to conduct your research to identify which may prove most profitable so you know what and how much to purchase and subsequently sell.
You will also want to examine the interview market to identify what the going prices are so you can maximize profit without offering prices that are too low.
Advertising can play a major role if you have your own website. You need to get people to come to you and browse your offerings, so you need them to know your shop exists in the first place. You can choose to employ banner ads and many other advertising methods. You can even hire affiliate marketers in the interview forum to spread the word for you and pay them on per-visit bases.
You can choose a blog-style website or a full-blown website with multiple pages and linked structure. If you are selling many interview products, you should know how to categorize them. As expected of such a business, you will need the physical space to track of guests and their locations. You should also explore your options for receiving payment from customers. PayPal is highly recommended, but make sure to provide options for potential customers who don’t have PayPal accounts and they want the person you interview products.