The next method we’re going to start using to produce traffic is online press releases.
Press releases are great way to get some great amounts of traffic and generate a large amount of leads if you are building your business on a budget.
In most cases you can produce press releases for free or in some cases for pennies.
The best part about press releases marketing is that it is very easy to do and you reap the benefits from doing work once for a long period of time.
There are a couple ways press releases can work for you to get traffic and leads.
I am going to show you how to get results in as little as 72 hours from as 10 minutes of work.
The first way that you can get traffic from press releases is from natural search engine listing and getting natural traffic.
What that means is that you write press releases with certain keywords and the search engines will list that press release on search rankings,many times in the top ten for those certain keywords.
The second way is actually getting traffic from the submissions service themselves.
If you have good content in your press releases,you are using certain keywords.The submission service will list your release on their site for others to read,search for,and use for their own promotions,giving you mass exposure.
Press releases is basically announcement or explanation of a product or service.
Usually they are anywhere from two paragraphs to 1 1/2 pages in length containing a link to your site at the bottom.
There are usually three parts to a press release that you’ll need to think about when writing.I am going to give you examples here in a minute but first let’s explain the three sections.
Step 1 The first thing we need to do is decide on a title for our release.Our title has two purposes:
1.The goal of our title is to grab the reader’s attention and qualify them as a targeted prospect for our message.We don’t want just anyone to read our press release,we want it to speak directly to our target market.People researching the new authors marketing opportunity.
2.It needs to contain the primary keywords we want it to be indexed for by Google and other search engines.
For this example,our primary target keywords phrase is going to be “Press Releases”
Step 2.The second part of a press release is the summary which is usually 2-4 sentences in length.The headlines for our capture page would work just great.
Step 3.Now it’s time to write the body of your release which can be anywhere from two paragraphs in length,to a page.
Your goal with the body is to give people enough information about your product or service without getting into too much detail,and the only way for them to find out more is to go to your site.
Once again,we can go back to our capture page to get the information we need for the press releases.
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Step 4.Creating your press releases call to action.
At the end of your body,we need to have a call to action which will send them to our capture page.This is pretty simple…Just tell them where to go in order to download the call.
You can download this call for free at http://blogtalkradio.com/hollischapmanshow
Note: You will want to use a tracking link for your website address.Most auto responders like Get Response come with tracking link capabilities,or you can use www.HyperTracker.com.
If you don’t use a tracking link,then you won’t have any idea how much traffic your press releases are generating.