How to Find Integration Marketing Partners
Start with integration leaders. Subscribe to their blogs, like their Facebook pages and, if at all possible, be mentored by them. The fastest way to avoid 98% of the mistakes made by most entrepreneurs online is to not make them. The way to accomplish this is by being mentored by an expert.
Your integration mentors will have incredible connections for you to benefit from.
Beware of the “fly from the nest and be out on your own” philosophy. No way, stay in the nest and close to momma bird as long as possible until you are ready to fly or launch on your own. Patience is the most important ingredient you will have in your arsenal so use it often.
The next strategy for finding Integration Marketing partners is connecting with the students of the experts. Let’s say you want to become an expert at Facebook marketing. In order to accomplish your goal, register for a webinar offered by a leader like Amy Porterfield http://www.amyporterfield.com/webinar/.
With these types of integration webinars, the expert usually showcases a couple of their students so have a pen handy. You can also look through their website or Facebook fanpage to find some of their students. Once you have a couple, repeat the same strategy as you did with the leader.
Integration Marketing involves two or more marketing processes.
Like their Facebook page, subscribe to their blog, get to know them and build a integration relationship with them. Comment on blog posts and establish your presence inside their world.Warning: Be genuine, honest, and sincere. Spammers get canned!
The benefit of connecting and forming a integration partnership with students is they are the stars of tomorrow. They have hopes, dreams, ideas, ambition just like you and are on the path to great success. There is no greater time to hook up with them than at the time where they are about to launch out themselves.
Integration Marketing partners can be found on Facebook, Linkedin, and Twitter. Youtube is another great place to find IM partners.
Subscribe to their channel and follow the protocol. Pinterest, believe it or not, is a fantastic place to connect with Integration marketing partners. Each social media platform requires due diligence on your part.
If you are a Twitter fanatic, you want to connect with Twitter experts like Michael Hyatt, author of Platform, Get Noticed In A Noisy World.
He is a Twitter fanatic. Kevin Knebl is a highly sought after Linkedin specialist. Both these individuals have mastered their craft. You will to if you will ever hope to build an Integration marketing partnership with people of this caliber or their students.
What to Say to Potential integration Partners
“Actions speak louder than words.”
Before approaching a potential Integration marketing partner, you want to make sure you are walking the walk and have done your homework concerning them first. Never randomly approach an entrepreneur without knowing everything about them, their product and service,customer demographics and the like.
This is not a blind date and cannot be treated as such. You should have built a relationship with these partners already. Integration Marketing involves two or more marketing processes, which means, something is happening you can potentially ride if you will. You can’t form a partnership if nothing is happening, so, you need to know when things are happening. One way to stay aware of product launches is to be on that leaders email list.
Obviously, there are going to be products out there already that you can integrate into but, again perform all the protocol that you read in the above sections before engaging the owner. Let’s break down the approach and what you should say to potential Integration Marketing partners.
1. No cold calling – you got to get to know your potential partners there is no way around it. This means consistent communication and relationship building.
2. Be open about your intention – Inform them that you have a product or service you would like them to review. Ask them if there is a place in their marketing funnel for your product offering.
3. If they are open to the idea, then negotiate the benefit they will receive by allowing you to advertise on their highly trafficked blog or appear on the thank you page after their customers have purchased a product.
4. Always entreat; never push yourself on another entrepreneur. The successful strategic approach is attraction marketing. Attract your potential Integration marketing partner to you through your content and marketing process.