Autoresponder don’t you want to be one of the few to get it right?
Many of you reading this post may already know what an Autoresponder is and why it’s important for you to have one for your business.
Do Your Potential Customer Forget About You?
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via-e-mail and web site,and you try to send information to each hot prospect as quickly as you can.You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
Autoresponder will help you after you delivered that first bit of information.
Do you send your prospect any further information? If you are like most Internet marketers,you don’t.
When you don’t follow that initial message with additional information later on,you let a valuable prospect slip from your grasp! Autoresponder will do the follow for you,the potential customer who may have been very interested in your product or service,but who lost your contact information,or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase,to see if you find him important enough to follow up with later,this is were your autoresponder will the job for you.When the prospect doesn’t receive a follow message from you,he will take his business elsewhere.
Autoresponder will help you from losing profits due to inconsistent follow up.
Following up with leads is more than just a process- it’s an art.in order to be effective,you need to design a autoresponder follow up system. and stick to it,EVERY DAY! If you don’t follow up with your prospects consistently,INDIVIDUALLY,and in a timely fashion,then you might as well forget the whole follow up process.
Autoresponder consistent follow up gets results!
Following up with each lead individually,multiple times,but at set intervals,and with pre-written messages,will dramatically increase sales! others who use the autoresponder technique confirm that they have all at least doubled the sales of various products or service! In order to set this system up, though,you need to do some planning.
First,you’ll need to develop your autoresponder follow up message. If you’ve been marketing on the internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up message should be rather short. include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The Autoresponder saves you so much time.
The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer,giving him a reason to order NOW instead waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond.Ask if the price is too high,the product isn’t the right color or doesn’t have the right features,or if he is looking for something else entirely.
The timing of your follow up letters is just a important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter,while another prospect waits weeks for a follow up.
Always send an initial,informative letter as soon as it is requested,and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly,so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart.Your prospect is still hot,and is probably still shopping around!Tell him about the benefits of your products or services,as opposed to your competitors.You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated,but it doesn’t have to be!So many potential customers are lost because of poor follow up.So please put in place your GetResponse follow up autoresponder system.