2. Lead With Greed
What I mean is “lead with your business opportunity”. This is commonly taught, where you
stress the benefits of starting a business first, and then explain the benefits of your product.
This is a common mistake, and it loses people money, time and again.
Why? Think about it:
You start a business from scratch, and you do it with a business that provides residual income.
By definition, residual income means you get paid tomorrow on the work you do today. What
do most companies tell their distributors? “Give it 2 – 5 years of consistent effort
Network marketing is not “get rich quick”, it’s a real business, and it takes a little time to
So if you are just starting out, and you’re telling everyone you know how much money you are
going to make, and then you try to convince them that they can make tons of money by joining
your downline, they are going to be very skeptical.
They will say things like “how much are you marking?” and “I’ll wait until you’re making a lot of
money before I join”.
Now, once you are making a six-figure income, lead with your money-making opportunity all
day long. But until then, you can’t “lead with greed” and expect your prospects to view you
with any amount of credibility
3. Do 3-Way Calls With Your Upline Monkeys
Ever had this scenario before?
You have a hot prospect on the line, and just for some extra validation, you plug them in to a
“3-way call” with our upline to help close them. Your upline is rude, and your prospect can feel
it. You listen in frustration as your upline repeats the same information that you had already
explained earlier, and then cuts your prospect off with vague answers that don’t provide content
your prospect is looking for.
This happens frequently. Now, some uplines are great about supporting 3-way calls, but it will
still lose you money because of positioning.
Positioning is a marketing concept between you and your prospects. It’s a perception, an
opinion that they form of you during the marketing process.
So if you phone your upline to help you close your prospects, how will your prospect view
As a downline gopher - someone who needs a crutch to grow their business. Certainly not a
leader or someone to follow.
In order to be positioned as a leader, you have to earn it. You can’t depend on other people to
do all the work for you – at some point, you will have to become the expert, simply because
people like to follow leaders, not other followers. They want to work with people of confidence,
people that know what the heck they are doing.
You don’t like getting stuck with a “waiter in training” when you go to a high-class restaurant.
Prospects don’t like working with people who don’t have a clue, and 3-way calls position you
(the marketer) as a stooge. It’s that simple.
4. Buy “Business Opportunity” Leads
These are called “biz-op” leads, and they are an easy, quick way to lose lots of hard-earned
cash. Biz op leads are leads of people who are supposedly looking to get into some sort of
home-based or network marketing business. Sounds great, right?
Well, they actually suck, for 3 reasons:
• They cost too much. These leads are sold for $5, $20, or even $30 per lead! It doesn’t take
to spend a lot of money for these types of leads. Realistically, you should never spend more
than $0.15 - $0.20 for any lead.
• They aren’t targeted enough. Sure, these people supposedly want to get into a business, but
you don’t have a clue if they give a rip about your product! Let’s say you are marketing an antiaging
product. Can you imagine trying to talk an 18 year old male into becoming a distributor
for a product that’s designed for people over age 40? Another example – if you market a travel
opportunity, can you imagine paying $30 for the lead information of a guy who hates to travel,
but is supposedly looking for a business? Big mistake.
• They are recycled. These leads are usually sold over and over, which means that by the time
you reach them, they have already heard from 3 or 4 other networkers. At that point, you sound
like just another “salesman” trying to convince them that your business is best.
If you are spending money on biz op leads, then stop. If you haven’t spent any money on them,
then avoid them like the plague. If you feel like you must buy biz op leads, then let us know!
Our students have bunches from back in the “good old days” when they used to waste money
on that kind of thing.
5. Throw Home Parties And Home Meetings
Ever tried to throw a home party and have nobody show up?
Or spend a lot of time getting your product display all set up, laid out perfectly, and spend the
money to get refreshments and appetizers laid out, and only have one or two people actually
attend? And they only buy a product because they feel sorry for you?
That’s just embarrassing! Not only is it disappointing for you (the marketer), but it’s a huge
waste of time and money. The thing is, people lead busy lives these days, and they don’t have
time to drive all over town to attend a party unless it’s the weekend. And most people are busy
enough that they don’t want to spend their weekends in your living room getting pitched on
your product and opportunity.
Again, this worked fantastically back in the “good old days”, during the 1960’s and 1970’s.
However, times have changed, and the “party plan” is really a “sorry plan” for consistently
recruiting new clients and business builders into your organization.